1. The mark applied for registration as a trademark must be distinctive, that is, it must be able to distinguish its products or services from those provided by others.

2. Words, designs, letters, numbers, product shapes or packaging can be registered as trademarks in the UK, but certain signs are not allowed to be registered (Articles 3-8 of the Trademark Law 1994) Article), including:

(1) Offensive signs, such as obscene images, etc.;

(2) Purely descriptive signs, which only describe the characteristics of related products or services;

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(3) Misleading signs;

(4) Signs that are too common and not distinctive;

(5) Common names in the commercial field;

(6) With flags and other specially protected symbols.