Buying a trademark into your own business can not only increase the probability of success, but also save time and costs. This is naturally the choice of many businesses. But before the trademark is transferred, if we do not have the best understanding of the premise of the trademark in advance, the losses caused by the company will definitely be great. So in what aspects should we predict the risks before the trademark is transferred?

The valuation and risks of trademark transfer include:

1. Review of the legal status of trademarks. Businesses spend a lot of money, not only to obtain the trademark itself, but more importantly, to obtain other trademarks. Trademark rights and certificates are granted to provide the trade name with full legal protection in the future. Therefore, before the trademark is transferred, whether the trademark has been approved and registered. Issues such as whether the trademark is renewed, pledged, used in violation of regulations, revoked, etc. need to be understood in advance.

2. Investigate the use of trademarks. In addition to excluding the above factors, the more important reason is that traders can understand the market awareness, share and potential value of the trademark through this step, thereby helping them judge whether the price and value of the trademark are consistent with each brand.

3. If it is not in line with your company’s business, understand the trademark classification and its categories under the trademark.

Details determine success or failure. Trademarks are of great significance to enterprises. Whether it is trademark transfer or trademark use, attention must be paid to these issues. For more details, please consult Bajie Intellectual Property Trademark Transfer Network!