When startups face trademark issues, they will consider whether they need to register a trademark or purchase a trademark. Many companies also choose to purchase the rights to use their trademarks. So how to buy the right to use a trademark? How much does it cost to use a trademark? The following Bajie Intellectual Property trademark transfer will introduce you to some knowledge about trademark use rights.
What is the right to use a trademark?
The right to use a trademark is what we usually call a trademark license. The holder of a registered trademark gives permission to others to use it.
What is the procedure for purchasing the right to use a trademark?
①Sign the contract
The registered trademark holder and the user sign the "Application for Registration of Trademark License Contract"
②Prepare materials
(1) Trademark registration certificate (2) Business licenses and ID cards of both parties to the trademark use license (3) Trademark authorization use contract (4) Application for license filing (5) If entrusting another person or agent, an official seal must be provided Authorization letter
③Contract filing
Within 3 months after the signing of the contract, Party A and Party B should register with the Trademark Office, and they can only be used after passing the review
What are the pros and cons of purchasing the right to use a trademark?
Benefits:
①Save time
It takes about 6-8 months to register a trademark. If there are problems in the middle, the trademark will be extended to one year. above. Purchasing trademark rights can be completed in about a month.
②Cost Savings
Users purchase the right to use trademarks, which saves costs to a certain extent. If the trademark itself is well-known in the market, users can use the trademark to gain favorable reviews when launching products. If the trademark is not famous, the cost of purchasing and using it will not be very high.
③Differentiated products
The advantage of using a trademark is that consumers can distinguish which company your product belongs to, improving the competitiveness of the product
Disadvantages:
p>①Trademark recycling
When the contract expires and the trademark owner no longer signs a contract, the products and product promotions made by the enterprise using the trademark before use will be difficult to sell in the later period
The above is the knowledge about trademark use rights explained to you by Bajie Intellectual Property Trademark Transfer Network. In fact, trademark licensing is very common in our daily lives, but it is not a long-term way to run a business. Businesses should add value by registering or purchasing their own trademarks. Bajie Intellectual Property Trademark Transfer Network provides you with trademark transfer, trademark registration and other services, and has a large number of trademark transfer resources. For details of trademark transfer agency, please consult Bajie Intellectual Property Trademark Transfer Network!