The concept of Metaverse has become popular. It should be said that more and more companies related to it are established. Whether it is Huawei, Xiaomi or OPPO, they are gradually getting into contact with this field, and the trademark of Huawei Metaverse has been criticized. Squatting. Malicious trademark squatting has really happened before, such as the Huawei Hongmeng trademark.
The application to preemptively register Huawei Yuanverse was rejected, but there is no particularly clear idea of ??why it was rejected. It should be said that the official issued this notice, and this application did not pass the application submitted by Huawei and Xiaomi. All relevant patents and trademarks of the Yuanverse have been registered. This kind of malicious registration-squatting behavior is just chasing the current hot topics in society. It doesn’t cost much to register a trademark. But whoever wants to continue to use this trademark has already registered it and can only buy it from others. This thing can be traded, so this will bring huge profits.
These people who specialize in malicious registration of trademarks make profits from this aspect. For example, Li Si has registered a trademark called ABC. This thing is originally a very common trademark. logo, worthless. But now a meme has suddenly become popular in society or a certain industry has suddenly become popular, and then the term ABC has been coined, just like the metaverse of Huawei. Now there are companies that want to use this thing, so what should I do? If someone registers a trademark in advance, they can only choose to trade the trademark from the other party. As for how much the other party sells it, it depends on how the two parties negotiate.
Huawei’s Hongmeng trademark was also subject to squatting before, and the other party succeeded. Huawei chose to appeal, that is, to solve the problem through legal channels, but it failed, so it had no choice but to buy it from the other party. We don’t know how much it cost to get this trademark back. It can only be said that there is no particularly good solution for a large company like Huawei to face this kind of malicious registration-squatting behavior, let alone many ordinary companies. The things involved are very complicated.