"Pay first" is a creative concept initiated by Beijing Easyhome. Now many businesses have followed this idea, and they are all playing this brand. The explanation of "paying in advance" is simple: if customers have quality problems in the process of consumption and decoration of the real home, customers don't have to wrangle with merchants or related service departments, but can directly find the real home.
"Pay in advance" From the historical development point of view, Easyhome put forward this business philosophy in 1999, when people's consumption awareness and legal awareness were not so high. In the early stage of heating in 2, there was a well-known brand Fule Heating in Beijing market at that time, which was not only sold in Easyhouse, but also in other stores. During the warm-up test in 2, serious quality problems occurred in the products of this brand, which caused all the customers in Beijing who used Fule heating to suffer losses, and flooded the walls lightly and the whole family heavily. For example, if you lived on the fifth floor, you flooded the fourth floor. At that time, the media, including CCTV media, were very concerned. Customers looked for other businesses and they found various reasons to avoid them. Because Easyhome has the concept of "paying first", we pay according to the customer's loss. At that time, tens of millions of dollars were paid, and this incident also made Easyhome famous in the Beijing market. On February 27th, 211, Meiling held a press conference in Beijing Hotel!
in order to fulfill Meiling refrigerator's commitment to "quality service", Meiling refrigerator and China Consumers Association jointly set up a "quality service advance payment deposit", with Meiling contributing 5 million yuan, which was managed by China Consumers Association to witness Meiling refrigerator's commitment to "quality service" and supervise Meiling's implementation. If Meiling fails to fulfill its promise or consumers are not satisfied with the implementation of Meiling, China Consumers Association, as the most authoritative organization to protect consumers' legitimate rights and interests, will directly "pay in advance" to consumers in accordance with national laws and Meiling's promise.
Meiling believes that this has increased the protection for consumers, maximized their legitimate rights and interests, and is the biggest umbrella for consumers. Doing so can really relieve the worries of consumers, and at the same time, it also gives Meiling greater spur and pressure. Most manufacturers like to leave the final interpretation right of disputes to themselves, and Meiling voluntarily gives this right to the third party and the protector of consumers' rights and interests-China Consumers Association. Meiling takes the initiative not to go backward, and Meiling has only one way: "quality service"!
In all dictionaries, quality and service are explained separately. What does quality mean and what does service mean? Meiling regards the word "quality service" as an innovative vocabulary as a whole, especially referring to the service measures put forward by Meiling refrigerator, which are beyond the national laws, the compensation for quality defects exceeds consumers' expectations, and the pursuit of fair consumption. At present, Meiling has applied for trademark registration for "quality service", which is exclusive and unique to Meiling.
"Pay in advance" is another innovation and a new milestone in the content of "quality service" of Meiling refrigerator. Meiling still has a long way to go on the road of quality service, and an honest and fair consumption environment needs all of us to pursue together. It is hoped that Meiling's "quality service" will attract more attention and participation from more brands in the industry. Through concerted efforts, more self-discipline actions will be generated in the industry, making greater contributions to the benign and sustainable development of China's home appliance industry.