Some people are product-oriented, thinking that with good products, they are not afraid of no market, which is not important enough for brand building; Some people think that making brand space, or taking too long, is not as practical and obvious as the efficacy of products; Some people think that brand is popularity, but ignore the construction of reputation, the cultivation of loyalty, the shaping of brand value and brand spirit and the cultivation of brand assets. Some people are brand supremacists and think that with a well-known brand, they can be invincible in the market. Some people leave the product and talk about the brand, exaggerating the power of the brand too much, which seems to be a whole set of brand theory. Who knows, the brand will become rootless without the product, or neglect to use the product to maintain a long-term relationship with customers, which can only make people feel suspended in the air. For a product that is not innovative and reliable, it is futile to have the best logo pattern and the most special marketing plan. A company must constantly innovate without losing the trust of the market, which is why product research and development, that is, innovation is the most important and key factor in any marketing activity. The product is primary and the foundation of building a brand. The product is practical, has specific functions and utility, is tangible and sensible, and is a rational object. Therefore, first of all, the product should be well managed, and the functions and benefits of the product should be clearly displayed in front of consumers, and the efficacy and practicality of the product should be clearly displayed. Like a wife, your products live together in reality and are indispensable in real life, giving you tangible, tangible and real feelings, giving you the feeling of knowing the cold and knowing the hot, and taking care of your food, clothing, housing and transportation. What I feel from my wife is this worldly complexity, but it is a sureness and reality of living. That is to say, the function of a product is to solve people's material needs. Brand is intangible, inspiring, adding more spiritual value, placing people's psychological needs, emotional needs and ideal needs, and brand gives people a perceptual experience. The brand will always give you an expectation, a dream, and constantly produce associations and emotions. Brand gives you passion and even excitement, gives you ideals and even dreams, makes you experience beauty, and makes you feel young and happy forever. This is the charm of brand, which solves more people's spiritual needs. The power of the spirit is infinite. I believe that all people have a deeper feeling about this sentence. For enterprises, having good products and brands with rich emotions and associations is the most perfect. Simply thinking that the product is supreme or the brand is supreme is one-sided. Without good products, there is absolutely no good brand! As we know, the product is the top of 4P, which is the core of 4P. You just want to build a brand, but don't make a fuss about product quality. In the end, you can't give consumers a reason to be loyal. Consumers' loyalty to the brand is first manifested in their cognition of your product.

consumers' cognition of brand first produces perceptual knowledge, which is the shallowest level of understanding. Such as whether the packaging of the product is exquisite or not, and whether the trademark is beautiful or not, all belong to perceptual knowledge. Secondly, rational cognition. Understanding the quality of the product after use, including the function of the product, the benefits it brings to itself, and the evaluation of whether the product is satisfied or not, belongs to rational cognition, which is a deeper understanding. Finally, the sublimation of rational cognition. The feeling brought by production enterprises and products to consumers, or an emotion or a personality, is the sublimation of rational knowledge. In other words, the brand should provide consumers with perceptual beauty, and more importantly, the guarantee of product quality, value and product satisfaction, which is an important basis for consumers to repeatedly purchase your products. What the brand brings to consumers is a symbol externally, a symbol that distinguishes your product from other products, and it also represents a kind of quality assurance. Finally, it represents a certain emotion and culture. You can't even guarantee the quality, how can you make consumers feel dependent on your products and buy them again? If there is no repeat purchase, there is no brand loyalty, and it is not a real brand. Therefore, to be a brand, we must first start with the products, and the functions and benefits of the products should be outstanding, high quality and outstanding, and new products should be constantly updated. Secondly, through the establishment of brand culture, brand emotion, brand association and brand value, a unique, distinctive and charming brand is formed. Further, the essence of a brand is to establish a relationship with consumers through products, services and their added value, and to carefully maintain and enhance this relationship by products, services and management, and finally establish a stable and long-term relationship with consumers. It has been said that the essence of a brand is to establish a heart-to-heart relationship with consumers. Then the material and spiritual aspects should not be neglected, but should be highlighted. The combination of reason and sensibility, and the combination of material and spirit can be regarded as the shortcut and correct method to shape a bloody brand.

if you are cooking and drinking, don't cheat consumers; If you dress up, don't cheat consumers' eyes and hands; If you are for use, do your quality well. Consumers are the best judges, and their method of testing you is very simple, once used! What grade are you? I can decide for you right away.