Current location - Trademark Inquiry Complete Network - Trademark inquiry - How to identify Moutai?
How to identify Moutai?
How to distinguish the authenticity of Maotai liquor, which is now on the market. We know how to look at bottles, caps, taste and so on. Also, you can make a phone call, but I heard that there are phone anti-counterfeiting and fake ones now. How can we tell?

identify the authenticity of Kweichow Moutai

Moutai is a famous wine in China, which enjoys a good reputation at home and abroad. Maotai Distillery was founded in 174 in Maotai Town, Renbei County, Guizhou Province.

the methods of sensory identification of maotai liquor are as follows:

(1) identification of manufacturers

maotai distillery has not been associated with any other manufacturers, nor has it enjoyed its trademark license with any manufacturers, let alone set up a factory, a second factory and a branch factory. Any "Moutai" marked as a joint venture factory, a factory, a factory or a branch factory is definitely fake.

(2) Identification of registered trademarks

The whole bottle of Moutai is labeled with the registered trademark of "Guizhou Moutai", which is printed with imported 1g steel paper, and the trademark paper specification of a 5ml capacity bottle is 9mm× 125mm. The logo of domestic wine merchants is divided into three parts: in the middle, there is a 6 mm wide white diagonal belt from the upper right to the lower left, and there are two thin black lines and four thick black lines on the upper and lower sides respectively, which sandwich the red word "Guizhou Moutai" in the middle. There is a 13-mm-wide gold strip at the junction of the diagonal belt and the upper left corner, on which there are four black words "famous at home and abroad". In the upper left corner, there is a red color block, and there is a white circle with a golden edge in the middle with a diameter of 35 mm, and there are annular wheat ears, golden gears and red five-pointed stars from top to bottom in the circle. There is a thin gold thread at the junction of the diagonal belt and the lower right corner. On the red color block in the lower right corner, there are eight white characters "Produced by China Maotai Distillery", and under the white characters, there are black characters "53% vol, 5mL" indicating the alcohol content and capacity. The specification on the back of the bottle is 65 mm× 85 mm, with a red edge, and a white edge with a width of 1 mm is left around the edge. The factory date is blue Arabic numerals. The trademark is beautifully printed, with accurate colors and even trimming.

The trademark and back sticker of fake Maotai are printed on ordinary paper, with the trademark specification of 1mm× 14mm and the back sticker specification of 133mm× 85mm. The colors of various patterns are confused, the levels are unclear, the colors are light, the specifications are inconsistent, and the fonts used are obviously different from the real trademarks. The factory date is written in red and in other colors.

(3) Identification of packaging materials

The bottle of Moutai is a milky white glass bottle, sealed with a twist-off anti-theft aluminum cover with a big red thread, with five white words "Kweichow Moutai" on the top, and the bottle mouth has no internal plug. The whole bottle of wine is wrapped in a high-quality square leather paper and packed in a color box: the outer packaging color box is made of imported white paper and corrugated. The font and color on the box are consistent with the trademark and back sticker.

The fake "Maotai" is sealed with different shades of red rubber caps, some are transparent without words, and some are fake "Maotai". The bottle caps are white and some are red. The cover also has different wall patterns, including yellow twist-off aluminum cover and plastic cover with twist-off yellow aluminum cap. There are several kinds of inner plugs, such as spiral type, belt waist line and flat top. The outer packing box is made of unqualified and inferior leather paper or other materials.

(4) Identification of sensory characteristics

Maotai liquor is made from wheat, fermented for eight times and stored for two or three years before leaving the factory. Its unique sensory index is that the liquor is colorless and transparent, mellow and sweet when drinking, without suspended matter and precipitation, with outstanding aroma, elegant and delicate, full-bodied wine, long aftertaste and lasting fragrance in empty cups. Fake "Maotai" is mostly made of sorghum wine, white dry wine, mixed wine, etc., and it is difficult to have the characteristics of color, aroma and taste of Maotai.