The most basic function of a trademark is to distinguish identical goods or services.

1. The function of indicating the source of goods

The most essential and basic function of a trademark is to distinguish identical goods or services. Trademarks are the simplest and most effective means of identifying goods or services. Therefore, some people vividly liken that "trademarks are the faces of goods."

With a trademark, you can distinguish different sources of the same product, which will help protect the legitimate rights and interests of consumers and consumers. In a country, it is common for dozens or even hundreds of companies to produce and operate the same product, as well as similar products imported from abroad. In this case, an important symbol to distinguish producers and operators of the same type of goods is the trademark.

2. Supervision of product quality

The trademark itself is not a sign of product quality, but the reputation of the trademark depends on the quality of the product. The better the quality of the goods, the higher the reputation of the trademark. The quality of the goods is the soul of the trademark's reputation.

Having a trademark can encourage producers to pay attention to trademark credibility and improve product quality. In order to expand the sales of its products and have a certain degree of competitiveness, a company must work hard to improve the quality of its products and maintain the reputation of its trademarks in the minds of customers.

3. The guiding role of product selection

With a trademark, it can help to identify the brand and purchase goods, and safeguard the interests of consumers. When consumers purchase products, whether they come here because of reputation, usage habits, or new attempts at a certain product, the first thing they see is the trademark logo. Products are embellished with trademarks to attract customers, guide and stimulate consumption.

4. The advertising role of product sales

Trademark is an effective means of advertising. Many famous brand products are known to consumers through advertising. Consumers use goods bearing trademarks.

If they have a good impression of the quality, price, durability, etc. of the goods, they will work hard to promote this impression to other consumers, so that the operator's products or services are deeply rooted in the hearts of the people. In this process, trademarks act as silent salesmen and also fulfill their advertising function.