Relevant qualification requirements and precautions for entering Tmall:

First of all, the business license must be a corporate business license. Tmall does not currently support business licenses for individual industrial and commercial households;

Secondly, for trademarks, some categories must have an R mark, while some categories can have both an R mark and a TM mark. The trademark cannot be a purely graphic trademark.

Finally, general taxpayer status is a mandatory qualification requirement, which can reflect the operational strength and scale of an enterprise.

Tmall store application fee:

1. Depending on the nature of the store, the store deposit amount is as follows:

a. Flagship store, specialty store: with registered trademark The deposit for a store is RMB 50,000, and the deposit for a store holding a trademark registration acceptance notice is RMB 100,000.

b. Specialty stores: The deposit for a store holding a registered trademark is RMB 100,000. The store deposit for registration acceptance notice is RMB 150,000

2. Tmall technology annual fee: divided into 30,000 yuan or 60,000 yuan. The annual technology fee will be refunded based on your sales amount for the year. For example: whenever an order is completed, Tmall deducts the commission collected in real time, and the annual technical fee will be refunded.

3. Tmall fee "commission": As mentioned above, every time an order is completed, Tmall deducts the commission in real time. This charge generally ranges from 3% to 5%.