The trademark in the registration application cannot be used. The exclusive right to use a trademark shall be counted from the date when the Trademark Office approves the registration. At the time of application, trademarks are not exclusive, so anyone and unit can use trademarks at this stage.

legal ground

Article 33 of the Trademark Law of People's Republic of China (PRC)

Within three months from the date of the announcement of preliminary examination and approval, if the prior obligee or interested party thinks that the trademark violates the provisions of Article 13, paragraphs 2 and 3, Article 15, Article 16, paragraph 1, Article 30, Article 31 and Article 32 of this Law, or thinks that it violates the provisions of Article 4, Article 10, Article 11, Article 12 and Article 19, paragraph 4 of this Law, it may lodge a complaint with the trademark owner. If there is no objection at the expiration of the announcement period, the registration shall be approved, a trademark registration certificate shall be issued and an announcement shall be made.