I. General requirements (I. Guiding ideology. Guided by Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development, in accordance with the overall requirements of accelerating the transformation of economic development mode and building a well-off society in an all-round way, with reform, innovation and scientific and technological progress as the driving force, and with the protection and utilization of intellectual property rights and the development of innovative human resources as the core, firmly establish the concept of green energy conservation and environmental protection, give full play to the role of the market, promote the rational allocation of resources, strengthen the innovation drive, enhance the innovation drive and optimize the development environment. Effectively improve the overall quality level and core competitiveness of China's cultural creativity and design services, vigorously promote the integration and development with related industries, better serve the economic restructuring, industrial transformation and upgrading, expand domestic demand, and meet the growing material and cultural needs of the people. (2) Basic principles. Overall coordination, key breakthroughs. Coordinate all kinds of resources, strengthen coordination and cooperation, and strive to promote the integration and development of cultural creativity and design services such as cultural software services, architectural design services, professional design services and advertising services with key areas such as equipment manufacturing, consumer goods industry, construction industry, information industry, tourism, agriculture and sports industry. According to the actual situation in different regions and the characteristics of different industries, we should encourage people to try first, give play to their distinctive advantages, and promote diversified and differentiated development. Market-led, innovation-driven. Market-oriented, enterprise-oriented, Industry-University-Research uses synergy to transform government functions, strengthen support and guidance, implement policies to support enterprise innovation, break down industry and regional barriers, fully mobilize the enthusiasm of all sectors of society, promote technological innovation, format innovation, content innovation, model innovation and management innovation, promote the industrialization, specialization, intensification and brand development of cultural creativity and design services, promote deep integration with related industries, and spawn new technologies, new processes and new products. Cultural heritage, scientific and technological support. Relying on rich cultural resources, enriching creativity and design connotation, expanding the ways of inheritance and utilization of material and intangible cultural heritage, and promoting the inheritance and sustainable development of cultural heritage resources in combination with industry and market. Strengthen the combination of science and technology and culture, promote the production, trading and achievement transformation of creative and design products and services, create modern new products with China characteristics, and realize the organic unity of cultural value and practical value. (3) development goals. By 22, the leading role of cultural creativity and design services will be strengthened, the all-round, deep and wide-ranging integrated development pattern with related industries will be basically established, the cultural content of related industries will be significantly improved, a group of high-quality talents will be cultivated, a group of enterprises with core competitiveness will be cultivated, a group of products with independent intellectual property rights will be formed, a group of brands with international influence will be built, and a number of integrated development cities, agglomeration areas and new towns with distinctive characteristics will be built. The proportion of added value of cultural creativity and design services in the added value of cultural industries has increased significantly, and the added value of products and services of related industries has increased significantly, which plays an important role in promoting cultural industries to become pillar industries of the national economy and promoting sustained and healthy economic development. Second, the key tasks (a) to shape the new advantages of manufacturing. Support design application research based on new technologies, new processes, new equipment, new materials and new requirements, promote the transformation of industrial design to high-end comprehensive design services, and promote the extension of industrial design services and the upgrading of service models. Automobile, airplane, ship, rail transit and other equipment manufacturing industries should strengthen the design capacity building of product appearance, structure and function. Focusing on building brands and improving quality, we will promote the transformation of consumer goods industries such as daily necessities, etiquette and leisure goods, household appliances, clothing and apparel, household goods, digital products, food, cultural and sports goods, increase diversified supply, and guide consumption upgrading. Support consumer products to improve the ability of new product design and research and development, strengthen the integration of traditional culture and modern fashion, innovate management and operation mode, lead the innovation of commercial circulation industry with creativity and design, strengthen advertising marketing planning, increase the cultural connotation and added value of consumer goods, improve the brand value system, form a number of independent brands with strong comprehensive strength, and improve overall efficiency and international competitiveness. (2) Accelerate the development of the digital content industry. Promote the digitalization and networking process of production, dissemination and consumption of cultural products and services, strengthen the content support, creativity and design promotion of culture to the information industry, and accelerate the cultivation of new formats with two-way deep integration. In-depth implementation of the national cultural science and technology innovation project, support the use of digital technology, Internet, software and other high-tech support the development and utilization of cultural content, equipment, materials, processes and systems, and accelerate the pace of technological transformation of cultural enterprises. Vigorously promote the development of new Internet media in traditional cultural units, promote the integration and development of traditional media and emerging media, and enhance the attractiveness of advanced cultural Internet communication. Dig deep into excellent cultural resources, promote the optimization and upgrading of industries such as animation and games, and build national brands. Promote the integrated application of animation games and virtual simulation technology in industrial fields such as design and manufacturing. We will comprehensively promote the integration of the three networks, promote the construction of service platforms such as the next generation radio and television network and interactive network television, and promote the construction of smart communities and smart families. Strengthen the interaction and cooperation between communication equipment manufacturing, network operation, integrated broadcast control and content service units. Improve the intensive level of digital copyright, improve the service system of intelligent terminal industry, and promote the integrated development of product design and manufacturing, content service and application store model. Promote the integration and development of digital TV terminal manufacturing industry, digital home industry and content service industry, and enhance the competitiveness of the whole industry chain. Promote the development of digital green printing, guide the transformation of printing and reproduction processing to comprehensive creative and design services, and promote the digital transformation of press and publication and the innovation of business model. (3) Improve the quality of human settlements. Adhere to the concept of people-oriented, safe and intensive, ecological and environmental protection, inheritance and innovation, further improve the level of urban and rural planning, architectural design, garden design and decoration design, improve the optimization function, and enhance the cultural taste. Pay attention to the protection of cultural relics protection units, historical and cultural cities, towns and villages and traditional villages. Strengthen urban construction design and landscape planning, highlight regional characteristics, effectively protect historical and cultural blocks and historical buildings, improve the design quality of landscaping and urban public art, and build a characteristic cultural city with perfect functions, reasonable layout and distinctive image. Strengthen rural construction planning, cultivate rural architectural design market, and build a new socialist countryside with beautiful environment, complete facilities, happiness and civilization. Implement the architectural design concepts of energy saving, land saving, water saving and material saving, promote technological inheritance and innovation, and actively develop green buildings. Integrate cultural elements according to local conditions and speed up the update or revision of relevant building standards and specifications. Improve the campaign system for design schemes such as architecture, gardens, urban design and urban and rural planning, and attach importance to the review of cultural connotation. Encourage innovation in decoration design and lead the upgrading of decoration products and materials. (4) Enhance the cultural connotation of tourism development. Adhere to the concept of healthy, civilized, safe and environmentally friendly tourism and leisure, improve the connotation and quality of tourism with culture, and expand the spread and consumption of culture with tourism. Support the development of diversified and comprehensive tourism and leisure products such as recreation, health preservation, sports, entertainment and experience, build a number of leisure blocks, characteristic villages and towns and tourist resorts, create convenient, comfortable and healthy leisure spaces, improve the humanized and scientific level of tourism product development and tourism service design, and meet the individualized tourism needs of the broad masses. Strengthen the protection and utilization of natural and cultural heritage sites and intangible cultural heritage, vigorously develop red tourism and characteristic cultural tourism, promote the transformation of cultural resources into tourism products, and build cultural tourism products. Accelerate the development of smart tourism, promote the integration and innovation of tourism and the Internet, support the development of tourism performing arts and tourism commodities with regional characteristics and ethnic customs, and encourage the development of active and healthy characteristic tourism restaurants and theme hotels. (V) Tap the development potential of characteristic agriculture. Improve the level of creativity and design in agriculture, and promote the integration of agriculture with culture, science and technology, ecology and tourism. Strengthen the creativity and design of leisure agriculture and rural tourism business places, and build a leisure agricultural park integrating farming experience, pastoral sightseeing, educational display and cultural inheritance. Pay attention to the excavation of rural cultural resources, constantly enrich the creativity and design of agricultural products, agricultural landscape, environmental protection packaging, local culture, focus on cultivating a number of well-known brands of leisure agriculture, enhance the added value of agricultural products, and promote the industrialization of creative and designed products. Develop building agriculture and balcony agriculture, and further expand the development space of leisure agriculture. Support the professional agricultural products market to build a special agricultural products exhibition hall (park) and promote the cultural publicity and exchange of special agricultural products. Establish and improve the technical standard system, quality assurance system and testing system of geographical indications, support geographical indication products, and strengthen the registration and protection of geographical indications and agricultural product trademarks. Support agricultural enterprises to declare and promote green products and origin marks, and encourage the use of information technology to innovate the marketing model of agricultural products with regional cultural characteristics. (6) Expand the development space of sports industry. Actively cultivate the sports fitness market and guide the mass sports consumption. Enrich the content of traditional festivals, support local sports activities according to the characteristics of local natural and human resources, plan and build high-quality sports events with great influence and high participation, and promote the all-round development of sports competition and performance industry. Encourage the development of sports service organizations, focusing on event organization, venue operation, technical training, information consultation, intermediary services and sports insurance, and gradually expand the scale of sports services. Promote the development and protection of copyright related to sports events, further relax the market competition scope of domestic event broadcasting rights, and explore the establishment of copyright trading platform related to sports events. Strengthen the brand building of sports products, develop sports products with high technology content and independent intellectual property rights, and enhance market competitiveness. Promote the creativity and design development of sports derivatives and promote the development of related industries. (seven) to enhance the overall strength of the cultural industry. Adhere to the correct direction of creative production of cultural products, strive to improve the creative and design level and cultural connotation of various categories of cultural industries, accelerate the construction of a modern cultural industry system with reasonable structure, complete categories, high technology content, creativity and strong competitiveness, and promote the rapid development of cultural industries. Encourage all localities to continuously introduce original cultural products and services in combination with local cultural characteristics, actively develop new artistic styles, and promote the development of characteristic cultural industries. Strengthen and standardize the emerging network culture format, innovate the emerging network culture service model, and prosper the creation and dissemination of literature, art, film and television, and music. Strengthen the design of dance beauty, the creativity of stage scenery and the innovation of stage technical equipment. Adhere to the combination of protection, inheritance and innovation, promote the development and production of art derivative products and art authorized products, and accelerate the integration of arts and crafts products and traditional handicrafts with modern technology and elements of the times. Improve the functions of public cultural facilities such as museums and art galleries, and improve the level of exhibition. Third, policy measures (1) enhance the driving force for innovation. We will further implement the intellectual property strategy, strengthen the use and protection of intellectual property rights, and improve the incentive mechanism for innovation, creativity and design. Strengthen the publicity and popularization of intellectual property protection laws and regulations such as trademark law, patent law, copyright law and anti-unfair competition law, and improve the property rights system conducive to the development of creativity and design. Improve laws and regulations such as copyright protection under the network environment and strengthen research on data protection. Strengthen the supervision and enforcement of intellectual property rights, increase the punishment for infringement, and improve the assistance mechanism for safeguarding rights. Optimize the application and examination system of intellectual property rights, establish and improve the patent priority examination channel and the fast registration channel of software copyright, and improve the convenient and efficient trademark registration examination system. Improve the incentive mechanism and management system in the form of intellectual property rights shares and dividends. Active intellectual property transactions to promote the rational and effective circulation of intellectual property rights. Improve the comprehensive ability of enterprises' intellectual property rights and cultivate a number of enterprises with intellectual property rights advantages. Encourage enterprises, universities and scientific research institutions to establish strategic alliances, guide the elements of creativity, design and scientific and technological innovation to gather in enterprises, increase the capacity building of intellectual property management of alliances, and implement cluster management of intellectual property rights. (2) Strengthen personnel training. Promote the implementation of the support plan for cultural creativity and design service talents, break down institutional barriers, remove identity barriers, and create an institutional environment conducive to the healthy growth and emergence of innovative talents. Optimize specialty settings and encourage ordinary undergraduate universities and research institutes to strengthen specialty (discipline) construction and theoretical research. Encourage the cultivation of intangible cultural heritage inheritance talents into the vocational education system, give play to the important role of vocational education in cultural inheritance and innovation, and focus on building a number of professional points for national cultural inheritance and innovation. Promote the reform of the inheritance mode of folk traditional handicrafts and cultivate a group of technical and technical talents with cultural innovation ability. Actively promote Industry-University-Research to cultivate talents through cooperation, develop professional degree postgraduate education, support and encourage related industries and industrial parks, leading enterprises to establish talent training bases with ordinary undergraduate universities, vocational colleges and scientific research institutions, support the establishment of qualified Post-Doctoral Research Center, explore a new talent training model that combines academic education with vocational training, creativity and design with management, and accelerate the training of high-level and compound talents. Strengthen the training and support of core talents, specialized talents in key fields, high-skilled talents and international talents, and create a number of leading figures. We will improve the multi-level incentive system for creative and design talents, in which government incentives, employer incentives and social incentives complement each other, and reward and subsidize creative activities, further studies and international exchanges of all kinds of creative and design talents. Strengthen business incubation and increase support for creative and design talents' entrepreneurial innovation. Standardize and encourage the holding of international and professional creative and design competitions, and promote the exhibition and trading of innovative achievements of creative and design talents. Actively use all kinds of talent introduction programs to introduce overseas high-end talents. We will improve the use, mobility, evaluation and incentive system that conforms to the characteristics of creative and design talents, further implement the equity incentive policy for state-owned enterprises, institutions-transformed enterprises, vocational colleges, ordinary undergraduate universities and scientific research institutes, promote vocational skill appraisal and professional title evaluation, and strengthen the scientific management of talents in accordance with relevant state regulations. (3) expanding market players. Implement the growth project of small and medium-sized enterprises, support specialized creative and design enterprises to develop in a specialized, refined, special and new direction, and build small and medium-sized enterprise clusters. Encourage the excavation, protection and development of traditional skills and service concepts with folk characteristics such as Chinese time-honored brands, cultivate creative and design enterprises with local characteristics, and support the development of various forms of small and micro enterprises such as design, advertising and cultural software studios. Promote enterprises with creative and design advantages to implement cross-regional, cross-industry and cross-ownership business cooperation according to industrial ties, and build cross-border integrated industrial groups and industrial alliances. Encourage qualified large enterprises to set up industrial design centers and build a number of national industrial design centers. Actively promote the classification reform of relevant institutions, encourage state-owned cultural enterprises to introduce strategic capital, implement shareholding system reform, and actively guide private capital to invest in cultural creativity and design services. Support qualified enterprises to "go global", expand the export of products and services, and actively explore the international market through overseas mergers and acquisitions, joint operations, and the establishment of branches. Promote the orderly opening of service industries such as culture, and liberalize restrictions on foreign investment in architectural design. Focusing on enhancing industrial competitiveness, we will establish and improve a technical standard system for the integrated development of cultural creativity and design services and related industries, and accelerate the formulation and revision of a number of important national standards in related fields. Encourage industry organizations, intermediary organizations and enterprises to participate in the formulation of international standards and support the internationalization of independent standards. (4) Cultivate market demand. Strengthen national culture and art education, improve humanistic quality, promote the change of consumption concept, and stimulate creativity and design.