1. The forms of advertising graphics are as follows

① Bifurcated graphics make the background and graphics appear alternately, making it a meaningful whole.

② Different space graphics, using two-dimensional space to shape three-dimensional space, constitute a spatial contradiction.

③ Constant graph. When the physical characteristics of the perceptual object change, the perceptual image does not change accordingly. The stability and invariance of this perception is called constancy. For example, no matter how tilted a glass of wine is in life, the wine in the glass is always a horizontal plane.

2. Graphic design requirements for advertising trademarks

Trademarks are the eyes of print advertisements, and they are also an important element of the whole image. They exist as soon as commodities are born. They can shape the image of commodities or enterprises and are the most effective and reliable symbols of commodities and enterprises. Trademarks have the function of guiding people to buy, develop and consolidate the market, such as Haier, Lenovo, Nike and other well-known trademarks.

3. Graphic design requirements of advertising illustrations

Illustrations use visual artistic language to spread information, which has the characteristics of image, concreteness and directness, and is an easy-to-understand way of expression. The content shown in illustrations must closely focus on the theme of advertisements and highlight the individual information of the goods expressed.

The basic requirements of advertising illustration design are: simple and simple visual effect, innovation, vividness, interest and pertinence. Only by selecting advertising objects according to the content of commodities and designing targeted illustrations according to the needs of advertising objects can we have the possibility of success, meet the advertising theme and have credibility.

Advertising graphic design can not blindly pursue novelty and strangeness, but can use simple or easy-to-understand graphics and achieve strong visual impact. I hope you can learn more about the works of design masters at home and find inspiration.