The bank? Medicine? Lithium mine? Real estate? still .......

Perhaps these are not the correct answers, and these industries are still similar. For example, ICBC's net profit last year was 348.3 billion yuan, and its gross profit margin in the first quarter was only 46.2%, while the median gross profit margin of the 38 major domestic banks was only 4 1.9%.

Speculation to sky-high prices, a Pien Tze Huang sold for more than 2,000 yuan, with a gross profit margin of only 43%. Although lithium mines have also been fired to sky-high prices, the average gross profit margin is only about 70%. Not to mention real estate, the average gross profit margin is only about 35%.

In China, the only "profiteering" industry that can really be called a "money-making machine" is high-end liquor.

Liquor should be the most competitive consumer product in China.

A few years ago, with the arrival of "consumption upgrade", the liquor industry also ushered in a golden period of development, and its profitability became stronger and stronger. At present, the gross profit margin of domestic high-end liquor can reach over 80%, and the net profit can reach over 40%. The gross profit margin of most consumer goods is only about 35%, less than half of that of high-end liquor.

With the continuous increase of middle and high-yield classes in China, the price of high-end liquor is also rising under the impetus of downstream consumers. Especially the high-income people are insensitive to the price, which leads to the price of high-end liquor rising continuously under the condition of stable consumption.

For example, Tian Fei Maotai has now risen to more than 3,000 yuan, and Wuliangye is approaching 1,000 yuan.

Although high-end liquor sells at sky-high prices, its cost is not high. According to insiders, the actual cost of Luzhou-flavor high-end liquor with a price of 1 10,000 yuan is only 1 10,000 yuan.

Ultra-high gross profit margin and excellent performance are also the underlying logic of investing in high-end liquor.

At present, there are not many high-end liquors in China, only the following:

1, Kweichow Moutai

Gross profit margin: 92.37%, net profit margin: 55.59%.

Kweichow Moutai is a landmark enterprise in the liquor industry, specializing in Maotai, one of the three famous wines in the world. Maotai has a long history. It is a typical representative of Maotai-flavor liquor and enjoys the reputation of "national wine". The company's net profit in the first quarter was RMB 654,38+0,724,496,860, a year-on-year increase of 23.58%, and it is expected to continue its high growth trend in the second quarter.

2. Wuliangye

Gross profit margin: 78.4 1%, net profit margin: 4 1.28%.

Wuliangye is a leading enterprise in the domestic liquor industry, with dozens of different grades of products such as Wuliangchun, Wuliangye and Wuliangchun. Its leading product Wuliangye liquor has a long history and profound cultural heritage. It is a typical representative of Luzhou-flavor liquor in China and a famous national brand, and has won the title of "National Famous Liquor" for many times.

3. LU ZHOU LAO JIAO CO.,LTD Limited

Gross profit rate: 86.43%, net profit rate: 45.85438+0%.

LU ZHOU LAO JIAO CO.,LTD Co., Ltd. is a state-owned listed company with a history of over 400 years. The company is located in Luzhou City, Sichuan Province, the birthplace of Luzhou-flavor liquor. LU ZHOU LAO JIAO CO.,LTD is the founder of Luzhou-flavor culture, the maker of Luzhou-flavor standards and the shaper of Luzhou-flavor brands, and is known as the "originator of Luzhou-flavor".

4. Shanxi Fenjiu

Gross profit margin: 74.75%, net profit margin: 35.40%

Shanxi Fenjiu is the leader of Fenjiu industry in China, with three well-known trademarks of China, namely "Xinghua Village", "Zhuyeqing" and "Fenjiu". Fenjiu culture has a long history, with a long brewing history, exquisite brewing skills and excellent aroma quality. Known as "the founder of China liquor industry", it is a well-deserved "China liquor soul".

5. Yanghe shares

Gross profit margin: 77.3%, net profit margin: 38.29%

Yanghe Daqu is the leading product of large-scale liquor production enterprises in China, with a history of more than 500 years. It is made of high-quality sorghum as raw material, wheat, barley and peas as koji medicine, supplemented by famous beauty spring water, forming a unique style of "sweet, soft, clean and fragrant", and is an authentic representative of Luzhou-flavor Daqu liquor.

6. Gu Jing Winery

Gross profit margin: 77.9%, net profit margin: 2 1.46%.

Gu Jing Winery is one of the eight famous wine enterprises in China. Its fist product, Gu Jing Winery, has been 1800 years since Cao Cao offered Jiuyun Spring Wine to Emperor Xian of Han Dynasty. Gu Jing Winery won the gold medal in the national liquor appraisal for four times with its unique style of "clear color as crystal, pure fragrance as blue, sweet and mellow entrance and long aftertaste".

7. Shede wine industry

Gross profit margin: 80.83%, net profit margin: 28.39%

China's largest high-quality liquor producer, with two liquor brands, Tuopai and Shede, is one of the "China Famous Liquor" enterprises and the "Six Golden Flowers" of Sichuan Liquor, which is willing to interpret the wisdom of China. The company's net profit in the first quarter was 530,576,200 yuan, a year-on-year increase of 75.75%, and the interim report is expected to continue to exceed expectations.

8. Jiugui Liquor

Gross profit margin: 79.77%, net profit margin: 30.85%

Jiugui Liquor is the first brand of Luzhou-flavor liquor in China, with three brands: Xiangquan, Jiugui Liquor and Internal Reference. It is the leading brand of Luzhou-flavor liquor in China, and Jiugui Liquor and Xiangquan have become well-known trademarks in China. The company's net profit in the first quarter was 520,946,700 yuan, a year-on-year increase of 94.46%, and the interim report is expected to exceed expectations again.