You cannot join Haidilao. (As of January 2020)

Haidilao is a large-scale trans-provincial directly-operated catering brand hot pot restaurant that mainly operates Sichuan-style hot pot and integrates hot pot characteristics from all over the world. Its full name is Sichuan Haidilao Catering Co., Ltd., founder Zhang Yong, was established in 1994. As of January 2020, Haidilao only has directly operated chain hot pot restaurants and no franchise stores.

In 1994, Haidilao Chairman Zhang Yong and his friends founded a hot pot restaurant called "Haidilao Hotpot City" in Jianyang City, Sichuan Province. At that time, the hot pot restaurant There are only four tables inside. Now Haidilao has more than 100 directly-operated chain restaurants in my country, South Korea, Japan, Singapore, the United States and other countries. As of October 2019, Haidilao’s market value was HK$200 billion.

Haidilao is known for its good service attitude. Because there are many diners and there are often queues, the restaurant provides free manicures, shoes, hand protection, free drinks, snacks and fruits to waiting customers. Moreover, the waiters come from all over the world, so you can find fellow servicemen and their attitude is very warm. The service is attentive, and there is even a dedicated person in the bathroom to serve, including turning on the faucet, squeezing out hand sanitizer, handing out toilet paper, etc.

Extended information

Advantages and disadvantages of direct-operated chain stores

1. Advantages

1. It can effectively display the company’s strength and provide Image norms. In particular, the image display of the flagship store is very convincing and reference, and at the same time, it can effectively increase brand awareness and reputation.

2. Enterprises face consumers directly and understand the characteristics of consumers’ needs, which helps brand enterprises obtain the most effective market information. Provide first-hand information for company decision-making.

3. Have direct control, facilitate operation and management, and be able to implement the company's marketing concepts, principles and policies in a timely and accurate manner.

2. Disadvantages

1. Member stores have little autonomy, and their enthusiasm, creativity and initiative are limited;

2. They need to have a certain scale of autonomy. With capital, the development speed is limited;

3. The management system of large-scale direct-operated chain stores is complex and prone to bureaucratic operations, which greatly increases the transaction costs of the enterprise.

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