The Way of Zhongdu

Do you know why China is called China? The usual saying is: The ancients believed that China was in the center of the world, so it was named China. This is too underestimated the wisdom of the ancients. The real reason is: China pursues the golden mean, so it is called China. So when everyone looks at Zhongdu, they will think that Zhongdu is based on China (Zhong), the center (du) of the world; the "Zhong" of China, the "du" of the capital, is Zhongdu. In fact, these are just Zhongdu brands that are easy to understand and remember.

The real "Zhongdu" brand culture originates from the Confucian thought of the golden mean, which is moderate, square inside and round outside, not too much, not too little, just right. This is the golden mean. According to current parlance, it is "people-oriented", with the goal of respecting the individual development of a person and the harmony and unity of the development of the entire society, and at the same time pursuing the development of the entire human race and the development of nature to achieve the state of "harmony between man and nature". This is what is called building a harmonious society.

In terms of dealing with things: Don’t work too hard: life cannot be without pursuit, so everyone cannot have nothing to do. Of course you have to work hard, but you shouldn't work too hard; if you work too hard, you will be afraid of difficulties and hardships when doing things in the future, and you won't be able to last long or persevere.

In terms of life: Don’t enjoy too much. People cannot live without material things. Moderate material things are an indispensable condition for maintaining life. However, some people enjoy it excessively and overindulge in the pleasures of the five senses. For example, they want to eat delicacies from the mountains and seas, wear silks and satins, live in Western-style villas, and drive luxury cars when going out. Don’t be too vain when it comes to things you use. For daily necessities, some people are easy to buy. They like to go shopping when they have nothing to do and enjoy it endlessly. Some people don’t use famous brands. In fact, as long as things are usable and sufficient, they should not be too luxurious or extravagant. Too much material is not necessarily good. The so-called man-made subjugation and too much material are sometimes an overburdened pursuit of material pleasure and even waste. Excessiveness is like a deposit in a bank. If you use it too much, you will one day be in debt. Therefore, you still have to enjoy your good fortune slowly and do not overdraw.

As a person, don’t be too harsh on others. To get along with others, you must know how to treat others. The most important thing is to be kind and considerate to others. Especially as a person in power, you should treat others as you treat yourself, and you should even be lenient to others and strict with yourself. If you treat others harshly or be too laissez-faire, it is not a moderate way to deal with others. The so-called golden mean: that is to say, everything should be exceeded and a balance should be achieved. Fight hard in life with a positive attitude, ride the waves and wash away the sand, and more fully demonstrate human value in life. Gentlemen also have evil, and people all have shortcomings. It doesn't matter. The important thing is to get rid of the extremes and reach the mean. Meanness does not mean being timid and doing nothing.

Then the essence of the Zhongdu Way is the unity of nature and man. The meaning of the unity of nature and man is to unite in the sincerity and goodness, to achieve "neutralization, the status of heaven and the cultivation of all things", "Only sincerity in the world can fulfill its nature. If it can fulfill its nature, it can fulfill the nature of human beings; if it can fulfill its nature, it can fulfill the nature of things; if it can fulfill the nature of things, it can praise the transformation and upbringing of heaven and earth; it can praise The transformation and upbringing of heaven and earth can lead to the state of participating with heaven and earth.” "People's joys, anger, sorrows and joys are the natural attributes of human beings and the expression of emotions. In order to pursue the most sincere, most kind, most benevolent and most true humanity that is one with the way of heaven and nature, it is necessary to restrain and limit emotions. Therefore, "The Doctrine of the Mean" " said: "The joys, anger, sorrows and joys are not yet expressed, but when they are expressed, they are all in harmony." Only by "neutralizing" can heaven and man be unified. This is the way of Zhongdu.

Text/Chairman of Zhongdu Furniture Group: Li Yunquan Oriental China, China Zhongdu. The trademark pattern refers to the more oriental Chinese cultural elements. Chinese culture forms a pattern of square inside and circle outside. To be a person, you need to be square inside and round outside. Mencius said: " Rules, the rule of thumb. "China's five thousand years of survival wisdom is concentrated in the square circle, which is as hard and soft as Tai Chi, ever-changing. Life is the unity of the square and the circle. If you live in a square circle and understand the world, you can enjoy a free life. The square is the backbone of being a human being, and the circle is the backbone of life. It is a tool for living in the world. If there is a circle without a square, it will not stand up. If there is a square without a circle, it will hit a wall. Only by combining the square and the circle can we hand over a qualified answer to life.

Explanation of the Zhongdu LOGO text: "Zhongdu." The word "中" means impartiality, justice, and good in ancient Chinese philosophy. It also expresses an attitude towards life, such as the golden mean. The word "中" means symmetry, and business ethics emphasizes harmony, equality, mutual benefit, and cooperation*** The principle of winning: success follows a round path, roundness leads to smoothness, generality leads to reach, and reach leads to perfection.

The word "du" in ancient times refers to the leader or leader; today it is the place where the highest administrative organ of a country is located, the core of the country and even the world, which is based in China and operates globally.

Zhongdu LOGO Trademark Illustration: (Refer to the trademark interpretation) "Ding" represents prosperity, prominence, nobility, grandness, integrity, and humanity; "Ding" represents integrity, forming the "coin" of RMB that integrates heaven and earth. Supporting the entire large round earth, the "symmetrical semicircle" integrates technology, circulation, transportation, guidance, import and export; the "copper coin" that eventually forms the Chinese currency represents finance, wealth, and investment. Zhongdu's LOGO design concept is combined with the company's furniture manufacturing, furniture import and export, decoration design, cultural media, logistics and express delivery, real estate finance, hotels and other chain industries and public welfare charities to perfectly present a very Chinese trademark culture. .

Zhongdu LOGO sends a message to Zhongdu people: be harmonious, honesty-based, equality and mutual benefit, win-win cooperation, lead the Chinese furniture industry chain and win the world, and hope for more partners Invest in Zhongdu's business, create Zhongdu brand value, and enjoy the wealth of Zhongdu around the world. A very easy-to-remember trademark logo: "中" in China and "Du" in the capital. A trademark that is very Chinese, a brand that is very Chinese, and a company that is very Chinese. In the East of the world, in Eastern China, in Zhongdu, China, we are positioning ourselves globally and becoming a Chinese company that is respected by six billion people around the world. National enterprise.

The trademark copywriter/Founder of Zhongdu: Li Yunquan is a circle on the outside and square on the inside, with the square and circle united into one.

Fang Yuan behaves in the world and develops in a proper way.

The best way to be a human being is to be harmonious and upright.

Friends are beneficial and harmful, choose the right person to make friends with.

Learn to be patient and keep a low profile.

Combine fear with support and cope with it freely.

The method is harmonious and hits both ends.

Fangyuan is a human being and helps the world.

Mencius said: "Li Lou's wisdom, Gongzi's cleverness, without rules, cannot make a square circle." Gui refers to a tool that makes a circle; moment refers to a tool that makes a square; without rules, a square cannot be made, and without rules, it cannot be made. Circle; correcting the square circle is called a rule. It has been passed down to this day, and its meaning has extended to all aspects of life and society, and has become the only rule that Zhongdu people rely on to work, study, deal with others, and govern the country.

The world is complex. If there is no order without certain rules, Zhongdu people will not be able to find a standard to follow, and they will become a mess, and there will be no way to talk about the stability of the family, country and society; therefore, Zhongdu people are indispensable for "rules" and restrictions. and various norms that restrict people's behavior. For example, in study, without school rules, Zhongdu people cannot go to school with peace of mind; in work, without company systems, Zhongdu people cannot regulate the behavior of employees; in life, without laws, Zhongdu people cannot restrict crime. .

With the development of human society to this day, "rules" have delineated the "boundaries" of various fields for the people of Zhongdu, ranging from the constitution and laws formulated by the country to the various moral cultivations in family life. "Rules" must be followed to regulate words and deeds. It is precisely with "rules" that the lives, work and society of Zhongdu people can be in order, and mankind can move forward to a better tomorrow!

Director Li of Zhongdu Furniture Group mentioned that as a large enterprise, "rules" are the necessary yardstick for promoting orderly development and highlighting its characteristics. If the enterprise has orders, prohibitions, and rules, If you don't follow the rules and act according to your own wishes, the company will not be able to operate normally, or even be paralyzed and closed down. For example, if an employee in the workplace does not follow the company's rules, systems and procedures, the work connection will be easily confused. For example: the company stipulates that you start work at 8 o'clock , employees don’t arrive until 10 o’clock, not only will the employees themselves be in a hurry, but it will seriously affect the normal operation of the entire department. Therefore, if an enterprise does not have "rules", its employees will be disorganized; if an employee does not have "rules", his behavior will deviate from the purpose of the development of Zhongdu Enterprises.

The "Three Major Disciplines and Eight Points of Attention" were developed from the disciplines formulated for the workers and peasants HONG Army during the Second Civil Revolutionary War. They were once an important part of the HONG Army's political work. These disciplines have played a great role in building the army, handling internal relations within the army, uniting the people and establishing policies for treating prisoners. Nowadays, the author takes the title of "Three Major Disciplines and Eight Points of Attention" as his book, aiming to awaken employees' correct understanding of the company's "rules" - rules and regulations.

From the first chapter "Three Major Disciplines - Winning in Execution" to the second chapter "Eight Points of Attention - Condensing Excellence", the book is all based on the purpose of "strengthening professional discipline" and relying on "correct professional attitude" to enable everyone to People in the workplace who have read this book can consciously abide by the company's rules and regulations, strive to improve their professional skills, and carry forward a good professional style!

Remember: "Without rules, there is no square." The mob will never be able to unite and destroy the city!

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Zhongdu Zhongdu

The Zhongdu I love

Teach me to grow, make me progress, and bring out my youth

I have surpassed and gained countless achievements along the way

Thanks to the Zhongdu family for their company and encouragement

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Zhongdu, Zhongdu

Zhongdu, which I love

Your broadness never contradicts me

Your tolerance makes me unable to stop

Thousands of miles away on business and staying alone at night

My heart still pours out my endless heart to you

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Zhongdu Zhongdu

The Zhongdu I love

In addition to furniture, there are also books from sages

Fighting the sky for full wings

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Continuously learn from flying pigeons to pass messages

Let the five thousand years of Chinese civilization continue here

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中 Zhongdu

The Zhongdu I love

makes my life more meaningful and eye-catching

Becoming a Zhongdu person

Unite and work hard

You don’t know how much I care

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中都中都

My beloved Zhongdu

A satisfactory answer requires our sincere dedication

We must hold on strong even when we are tired

Sold overseas and spread all over the world Kyushu

In exchange for endless applause and good wishes

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Zhongdu Zhongdu

The Zhongdu I love

My Zhongdu

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（END）

Lyricist: Lu Qiulin

Composer: Qiu Lingbo

Singer: Zhongdu Cantata

< p>※※※※※※※※※※※※※※ In my heart

There was once a dream

When I woke up from the dream, everything was empty

I am lucky to meet you in this life

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My Zhongdu

You are my dream< /p>

Passed by again and again

Struggled and fought hard again and again

Realizing the ideal

That is just a legend

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My Zhongdu

Zhongdu people just want to say to you

Your Appearing is like a fire

burning my heart

Regaining confidence to win

Every drop will be rewarded

Sweat brings fruitful results

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My Zhongdu

I just want to say to you

It was you who helped me realize myself step by step

My life is more brilliant

The hearts are connected and the dreams are the same

Children of Zhongdu Singing together

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My Zhongdu Dream

A moment

I can’t relax either

The glory of Zhongdu tomorrow

is my infinite glory

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(Lyrics: Lu Qiulin, Composer: Qiu Lingbo, Vocals: Zhongdu People’s Chorus) Zhongdu

Time flies like water

In the mirror of time,

I clearly see myself yesterday and myself today.

The former is young, fragile, and full of dreams;

The latter is strong, determined, and full of confidence.

Today’s achievements are naturally far from what they were yesterday,

but there is still a hint of confusion amidst the dazzling glory.

No one knows the price of transformation,

it takes blood and sweat step by step.

I really want to go back to the past,

use today’s power to guide yesterday’s self who was struggling between dreams and reality.

A single person without support,

Watching dreams shattered in reality but having no time to collect tears.

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Zhongdu,

No one knows the hardships of your growth.

But just like the plum blossoms standing proudly on the branches in the cold winter,

She always has the brightness in the coldness,

It proves that life in the world is some kind of necessity.

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Because you know that no matter how prosperous the industrial civilization of human society is,

but not What has changed is still the human heart.

The more industrialized,

the more civilization returns,

"The prodigal returns home", Zhongdu people are moving towards a new humanity. The world is close!

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Because of this,

What you are working hard on is a product that looks like furniture,

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Even if it’s just a table and a chair,

but in fact, you worry about it day and night,

What’s hard to let go of is,

How, How can we inject a new kind of human civilization into this plain product.

Your sincerity in communicating with your heart makes everyone who is with you feel comfortable.

With your unrelenting sense of responsibility,

help customers find the most suitable one.

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Because of this,

your business operation and management,

< p>Your product design and production,

from material selection, layout, color, product series...

Every detail,

can be said to be meticulous. ,

Just to pursue the civilization in your heart,

Create a kind of emotional discourse that is universally praised by all human beings.

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Because of this,

You believe even more——

The competition of products is no longer the competition of the products themselves.

The close combat in the furniture market is far from the tangible impact of the furniture itself;

It is a higher level.

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A more humane invisible competition!

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This is your dream,

One walked through yesterday,

Today,

we will continue the humanistic dream of tomorrow!

There is no need to dwell on the journey from rough material to rough jade,

The past will be forgotten with a smile.

No matter how many thorns and challenges there are on the road ahead,

China will move forward bravely.

Chairman Li of the company has been engaged in the furniture industry for 15 years and has witnessed the rapid changes in the furniture industry. Zhongdu has transformed from the production model of a small family factory to a regular factory production model. Until today, the company has entered the Internet + Era, German Industry 4.0 furniture assembly line, grasp the big data of the era, form professional mass production, implement large-scale resource matching, large-scale integrated industrial chain interactive development, and strive to provide low-carbon, environmentally friendly and personalized furniture space for consumers in Zhongdu Solutions as a consistent pursuit and mission, Zhongdu has always regarded innovation-driven and green development as the core strategy for the company to win the future.

The company has always adhered to the concept of "harmony, economy, and integrity" and has developed Zhongdu Enterprise into an enterprise that has transformed from a manufacturing and application-oriented to a platform service-oriented and ecological development-oriented enterprise. It is serving the country In the process of creating value for customers, society, and customers, we will continue to improve the company's own value and unremittingly pursue the vision of "a century-old enterprise, a ten-billion-dollar city".

Finally, Director Li summed up the lifelong pursuit of Zhongdu people in eight words: make a living by doing this and be good at it. Core values: Drink water and remember its source, be grateful; create value and repay society.

Brand philosophy: Be harmonious, honesty-based, equality and mutual benefit, and win-win cooperation.

Service concept: To achieve the ultimate one-stop worry-free service in the furniture industry.

Carry the mission: live up to the mission and live up to the great trust.

Strategic goal: In 2020, Zhongdu people will contribute more than 1 million jobs to China's livelihood projects.

People in Zhongdu all over the world are working hard for their families. We hope that everyone in the world will have a happy home, a chain of happiness leading to home → from furniture, building materials, decoration, logistics, media, real estate , from finance to charity, from beginning to end, Zhongdu has transformed for China's economic development and transformation, walking with the Chinese dream, assisting the national society in improving people's livelihood projects, Zhongdu Happiness Loan (0 down payment for house purchase, decoration, furniture purchase), bringing happiness (loan) Going home, it is planned that in 2020, Zhongdu people will contribute more than 1 million jobs to China's livelihood projects.