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Psychological analysis of Chanel's brand function
Let the audience know the existence of this perfume and the purpose of the advertisement.

Chanel represents a style, a unique style that lasts for a long time. "Ms. Chanel described her design like this, not thinking about what to do next, but asking herself how to express it next, so that the agitation will never stop.

Enthusiastic and confident, Ms. Chanel put this spirit into every design, making Chanel a brand with a personal style. After Chanel's death, KARLLAGERFELD, a design genius, took over the work from 65438 to 0983. Karl lagerfeld has a free, casual and relaxed design mentality. In his design, he always mysteriously unifies two opposing artistic feelings, which are bold and dignified in France, romantic and humorous, and rigorous and exquisite in Germany. He doesn't have the same modeling lines and color cast, but he can experience the pure style of Chanel from beginning to end in his design.