19 19, Simon? Together with his father, Feinblum formally established Champion in Rochester, new york, USA. Knitwear Company. Just like people who are obsessed with competitive sports are eager to win, everyone has a dream of winning the championship, so Champion has attracted the attention of all sports fans since it came out. People want to see for themselves what is unusual about this self-proclaimed champion brand. This greatly shortens the design and development cycle of champion products. However, in the face of the market test, designers soon realized that the launch of new products is important for brands, but what is more important is how to bring more convenient and practical designs to consumers to promote the pace of the market and the whole sports products. ? In order to meet the needs of more and more consumers, Champion has invested a lot of energy in the research and development of new technologies and designs, so as to drive the reform of the whole sportswear industry. 1934 champion created the reverse direction with the bold courage of continuous progress and innovation? Weave (horizontal knitting technology) makes cotton clothes more durable and washable, which is suitable for use in various environments and is well received by the market. And obtained the exclusive patent right of this technology in 1938, which influenced the manufacturing technology of many clothing brands. Then, Champion, with a series of patented inventions such as mesh textile technology, further promoted the innovation in the whole field of sports products, and brought many sportswear products with advanced functions and comfortable wearing to consumers around the world. From the world's first hoodie, to the world's first T-shirt that can be worn backwards, and then to the world's first nylon mesh shorts. Numerous "first" titles make the champion an invincible general mobilization on the field, leaving his opponent behind again and again, setting new records again and again, and standing on the podium that attracts worldwide attention again and again. Just like the name of this brand, since then, Champion, which focuses on sportswear, has really been associated with victory. And all this is precisely because Champion has always adhered to an unchanging belief-to provide the best sportswear for the best athletes. ? Side by side with dreams? Finally, Champion, whose brand tenet is to advocate aggressive, healthy and scientific sports life, has always maintained an unshakable leading position in the field of sportswear with its innovative spirit and excellent products, and won the love of consumers from generation to generation. It is precisely because of this that the champion has forged an indissoluble bond with professional competitive sports. Over the years, it has not only brought many high-quality sportswear and other products to ordinary sports enthusiasts, but also changed people's consistent views and understanding of sportswear. It also brings the best sportswear and equipment to many excellent sports events and teams with persistent and dedicated attitude and professional and rigorous design concept. ? Providing the most professional sports equipment for the best athletes and sports teams in the world, helping them achieve better results and challenging the limits of human self has become the greatest wish of countless champion staff. In order to better integrate the charm of the brand into sports, Champion has brought its competitive sports spirit into the arena in major sports leagues in the United States. Once became the main clothing sponsor of NFL (American professional football league) and NBA (American professional basketball league). So that at its peak, all 29 NBA teams wore uniforms with the championship logo. Such a huge sponsorship, although it can't be said that no one is chasing it, is absolutely unprecedented. And a series of sponsorship of competitive sports events and teams made Champion a brand of that era, rooted in the minds of all those who experienced that period, and became an indelible symbol. ? Looking back on those bonfire years that have gone far away and become memories, whether it's the superb passing of "Magic" Johnson, or the establishment of the bull dynasty by His Majesty the Flying Man, or even the return to "Iceman" George? The legendary years performed by Gwen and others are beyond words. Behind these epic scenes, there are champions At the opening ceremony of the Lillehammer Winter Olympics in 1994 and the Atlanta Olympic Games in 1996, all the members of the American sports delegation wearing champion costumes witnessed one brilliant moment after another in the world competitive sports. At the same time, the champion, as the official clothing sponsor of the American sports delegation, also designed award-winning dresses for American athletes and spent many exciting moments with these outstanding award-winning athletes. All this undoubtedly makes Champion a model of "American Dream". However, this "dream" is not only in the United States. ? Over the years, Champion has also sponsored many competitive sports events and groups from Asia, Europe, Africa and other regions. In August 2006, in the World Basketball Championship held in Japan, Champion became one of the highest-level sponsors of FIBA (International Basketball Federation) and the only sports brand among all sponsors, and became the referee equipment brand designated by FIBA, which shows that Champion has an irreplaceable key position in the fierce competition of global sportswear brands today. The champion fully supported the World Basketball Championship, adding a lot of color to this top sports event. ? Background of success? Champion's achievements are inseparable from the brand's continuous pioneering and enterprising, and its strong behind-the-scenes support is equally important. 1989, the champion was acquired by a company called Sara? Lee? Company acquisition of the company. Sarah, based in Chicago. Lee? Corporation is one of the most famous large enterprise groups in the United States, and its business covers more than 200 countries and regions around the world. Its business scope includes all kinds of high-quality brand food, clothing, beverages and household appliances. Moreover, it ranks 104 in the global fortune 500, and its annual profit1800 million dollars. And the winner after the acquisition belongs to Sarah? Lee? Sarah from the company enterprise group? Lee? OEM? Clothing group. ? As a large-scale clothing consumer goods company integrating manufacturing, design and sales, Sara? Lee? OEM? In addition to the champion, the clothing group also owns many world-famous brands. For example, the first American brand with a history of 100 years, the famous Hanes; Playtex series underwear is favored by many American women because of its extremely soft and light products, and so on. In 2005, the global turnover reached an impressive $4.7 billion. But even with such impressive achievements, in the face of today's increasingly diversified market, in February 2005, Sarah? Lee? The company enterprise group announced the reorganization of assets, readjusted the strategic direction of the group under the trend of economic globalization, and focused its business on food, beverage, daily necessities and other fields. As Sarah? Lee? One of the most important components of enterprise groups, Sarah? Lee? OEM? Is the costume group in Sarah? Lee? Under the adjustment of the company enterprise group, it was split and listed as an independent company operating in the United States and Asia. Facing a series of new changes in the enterprise, Champion's business strategy has also been adjusted accordingly. While focusing on the field of professional sports, it also extends the product range to the street fashion field that more young people pay attention to, so that the brand can reproduce its former glory and once again become a topic that young people talk about. ? The heart of the champion? Through long-term cooperation with many world-class competitive sports events with extremely strict quality requirements, Champion has not only made great breakthroughs in the manufacturing technology and product design of clothing products, but also rapidly improved its brand image with the help of this world-class competitive sports event, which also makes some leisure sports clothing products owned by Champion have fashion avant-garde elements that many other brands do not have. ? In the latest season of men's and women's casual wear launched by Champion, the concept of combining high-tech advanced materials with fashion design is fully embodied. As a classic series showing the history of Champion for nearly a hundred years, women's classics with velvet-like fabrics and gold and silver accessories have a strong sense of fashion, while men's classics are full of American style, simple and generous. Various winter clothing series emphasize warmth, but also do not forget the lightness of materials. Adopt a series of optical fiber polyester clothing specially customized for professional athletes in professional sports such as NBA, and skillfully combine sports with street fashion. There are also patented high-tech breathable fabric pairs? Dry's sports series embodies the people-oriented design concept. Using special three-time washed fabric and advanced viscose bonding technology, it creates an ordinary light texture, which is more suitable for retro style. This huge "C" logo has taken root in the minds of countless people, which is bound to awaken people's attention to this brand that once occupied the stadium. ? Today's champion is still the closest partner in the hearts of athletes who are struggling on the field, and it is also irreplaceable love in the eyes of young people who are wandering in the streets and love fashion. No one has ever doubted whether the champion in Lian Po is ancient, because it has a history of nearly a hundred years. Because they all know, never underestimate the heart of a champion! ? Champion has many firsts in sportswear: the first hoodie, the first T-shirt that can be worn backwards, the first nylon mesh shorts, and Champion's patented horizontal knitting technology.