There are many brands in China.
Among them, Beni Road under Deyongjia Group Co., Ltd. is probably the most familiar to everyone.
"Benny Road" brand has been used for 198 1 year, which is a brand with a long history. "Benirall" brand itself is an Italian brand, which has been operating in Hong Kong since 1980s. It is said that during the period
Benny Road "Benny Road" also invited pop stars such as Chow Yun Fat and Maggie Cheung as image spokespersons, and its brand is very popular in Hong Kong. Later, it entered the mainland for sale, but for various reasons, the operation was not very ideal. 1996, Hong Kong Deyongjia Group Co., Ltd. bought the "Bannilu" trademark, founded "Guangzhou Friendship Bannilu Clothing Co., Ltd.", repackaged the Bannilu trademark, and completely transformed the Bannilu brand. After entering the domestic market, it coincides with the opening of Tianhe City in Guangzhou. Benny Road unexpectedly acquired a store with other brands returning rent, and opened the first store after a comeback. With the prosperity of Jusco and others, Benny Road was a great success in Tianhe City and became an instant hit. Since the establishment of 1996, Bennilu has been devoting itself to the business development in China and Southeast Asia, and expanding different types of clothing brands. At present, Benny Road Clothing Company has launched more than ten brands, including six famous brands, including: Benny Road, Life Geometry (S&K), Interactive Zone (I.P.ZONE), BAMBINI, Benny Road Attitude and ebase. On the whole, it seems that the pace of launching a new brand in the domestic market has not stopped.
The parent company Deyongjia Group Co., Ltd. 1996 acquired the Bannilu brand, repackaged the brand, and founded Bannilu Group Co., Ltd. and Bannilu brand. Benny Road Group Co., Ltd. has been developing for thirteen years.
Benny Road has developed rapidly, and its business has extended from Guangzhou, Hongkong, Beijing and Shanghai to Taiwan Province, Wuhan, Changsha and Heilongjiang. There are also branches and shops of Benny Road in Singapore and the Middle East. In order to strengthen the market share, Benny Road Group Co., Ltd. developed a franchise model, which greatly improved the store coverage and profits. As of June 2005, the company has about 3,000 self-operated stores and other types of Benny Road stores at home and abroad, which are located in Chinese mainland, Singapore, Jordan, Saudi Arabia and Iran. Judging from the number of employees in the company, the number exceeds 1.5 million. It can be seen that the company has developed quite rapidly and vigorously in just nine years.
Brand honor
I. Guangdong District
In 2005-2006, "Benny Road", "Life Geometry" and "Clothing Essence" won the honorary title of "Super Brand of China in 2005-2006".
In 2005-2006, Guangzhou Friendship Bannilu Clothing Co., Ltd. won the "Advanced Enterprise Investigation Award" issued by Guangzhou Enterprise Investigation Team of National Bureau of Statistics.
In 2006, Benny Road won the "2006 Diamond Award" issued by Shenzhen Feiyue Rainbow Shopping Center Co., Ltd.
In 2006, Teflon awarded Guangzhou Friendship Bannilu Clothing Co., Ltd. the honor of "outwitting partner".
In 2006, Guangzhou White Light Co., Ltd. awarded Guangzhou Friendship Bannilu Clothing Co., Ltd. the "Best Cooperation Unit"
In 2006, Guangzhou Friendship Bannilu Clothing Co., Ltd. was rated as "Top 100 Taxpayers" by Guangzhou State Taxation Bureau and Guangzhou Local Taxation Bureau, ranking 84th.
From 2000 to 2005, China Industry Enterprise Information Publishing Center awarded Benilu brand casual wear the honorary certificate of "the first sales volume of similar products in the national market" for six consecutive years.
In 2003-2005, Guangzhou Friendship Bannilu Clothing Co., Ltd. was elected as "Top Overseas Chinese Enterprises in Guangdong 100 in 2003-2005".
From 2003 to 2005, Guangzhou Friendship Bannilu Clothing Co., Ltd. was awarded "strategic partner" by Shenzhen Feiyue Rainbow Shopping Mall Co., Ltd.
In 2005, China Industrial Enterprise Information Publishing Center awarded Benilu brand casual wear the honorary certificate of "the first sales volume of similar products in the national market"
In 2005, Benny Road was awarded the "Big Sales Award" by Guangzhou Hyundai Department Store Co., Ltd.
In 2005, Benny Road was awarded the "Customer Reputation Award" by Shenzhen Mao Ye Commercial Building Co., Ltd.
In 2005, Benny Road was awarded the Best Selling Brand Award by Shenzhen Mao Ye Commercial Building Co., Ltd.
In 2005, the China Business Federation awarded Benny Road T-shirt the honorary certificate of "the first sales volume of similar products in the market"
In 2005, China Business Federation awarded Benny Road brand jeans the honorary certificate of "Top Ten Similar Products in the Market".
In 2005, Benny Road was awarded the "Best Cooperation Award" by Shenzhen Haiya Department Store Co., Ltd.
In 2005, Benny Road brand casual wear was named "Top Ten Influential Brands of Casual Wear in China".
In 2005, Benny Road, Geometry of Life and Interactive Zone were awarded "Famous Brands Trusted by Consumers" by China Consumer Protection Foundation.
In 2005, Guangzhou Friendship Bannilu Clothing Co., Ltd. obtained the "ISO900 1:2000 certification".
In 2004-2005, Benny Road casual wear series products were rated as "Top Ten Famous Brands in China Market in terms of Quality, Reputation and Service Satisfaction".
In 2004, China Business Federation awarded Benny Road T-shirt the honorary certificate of "the first sales volume of similar products in the market"
In 2004, China Business Federation awarded Benny Road brand jeans with the honorary certificate of "Top 10 comprehensive market share of similar products".
In 2004, the China Business Federation awarded Benilu brand women's wear the honorary certificate of "Top 10 comprehensive market share of similar products"
In 2004, Guangzhou Friendship Bannilu Clothing Co., Ltd. was awarded as "Excellent Unit for Economic Contribution in Tianhe District"
In 2004, "Benny Road", "Life Geometry" and "Interactive Zone" were rated as "Top Ten Famous Brand Clothing in Guangzhou in 2004" by Guangzhou Garment Industry Association.
In 2004, "Shuihong" and "Natural Color of Clothing" were awarded "Guangzhou Famous Brand Clothing in 2004" by Guangzhou Garment Industry Association.
In 2004, China Industrial Enterprise Information Publishing Center awarded Beni Road brand casual wear the honorary certificate of "the first sales volume of similar products in the national market"
In 2004, China UnionPay awarded "100 excellent demonstration merchants of barrier-free credit cards".
In 2004, Benny Road Group was rated as one of the top 500 retailers in Asia-Pacific by authoritative retail business magazines, ranking 195.
In 2004, Guangzhou Friendship Bannilu Clothing Co., Ltd. won the trademarks of "Guangzhou Famous Trademark"-"Geometry of Life", "Interactive Zone" and "Water Rainbow".
In 2003, China Business Federation awarded Benny Road T-shirt the honorary certificate of "the best sales of similar products".
In 2003, China Business Federation awarded Benilu brand women's wear the honorary certificate of "the fifth sales volume of similar products".
In 2003, the China Business Federation awarded Benny Road brand jeans the honorary certificate of "the fifth sales volume of similar products".
In 2003, Guangzhou Friendship Bannilu Clothing Co., Ltd. won the "Famous Trademark of Guangzhou"-"Bannilu" trademark award.
In 2003, Guangzhou Friendship Bannilu Clothing Co., Ltd. won the honor of "China Commercial Brand Enterprise" awarded by China Business Federation.
In 2003, Xiajiu Branch of Guangzhou Friendship Bannilu Clothing Co., Ltd. was "the pilot project of integrity construction in Liwan District of Guangzhou"
In 2003, China Quality Inspection Association awarded Benny Road Group six brands: Benny Road, Life Geometry, Interactive Zone, Innocent Legend, Natural Clothes and Water Rainbow.
In 2003, Yuexiu District Committee awarded the "Honorary Letter of the Million-line Commendation Conference for Yuexiu District's Construction of a Strong Education Area and a Strong Education Area".
In 2002-2004, China Business Federation awarded Benny Road T-shirt the honorary certificate of "the best sales of similar products".
In 2002, Guangzhou Friendship Bannilu Clothing Co., Ltd. was awarded as an "honest taxpayer" by Guangzhou State Taxation Bureau.
In 2002, China Consumer Protection Foundation awarded the honorary certificate of "High-quality and reputable brand for protecting consumers' rights and interests".
In 2002, China Business Federation awarded Benny Road brand jeans the honorary certificate of "Top Ten Sales of Similar Products".
In 2002, China Business Federation awarded Benilu brand women's wear the honorary certificate of "Top Ten Sales of Similar Products".
In 2002, China Business Federation awarded Benny Road T-shirt the honorary certificate of "the best sales of similar products".
In 2002, Guangzhou Friendship Bannilu Clothing Co., Ltd. won the title of "Key Enterprise for Cultivating Famous Commercial Brands in China".
In 2002, "Benny Road" brand was awarded "Top Ten Famous Brands in Guangzhou" by Guangzhou Garment Industry Association.
In 2002, "Life Geometry" brand won the "Guangzhou Famous Brand Clothing Selection Award" issued by Guangzhou Garment Industry Association.
200 1 Guangzhou Tianhe District Government awarded Guangzhou Friendship Bannilu Clothing Co., Ltd. "Advanced Unit of Foreign-invested Enterprise".
200 1, Guangzhou Tianhe district government awarded Guangzhou Friendship Bannilu Clothing Co., Ltd. "Economic Contribution Award".
200 1 Participated in Guangzhou International Fashion Festival and won the "Excellent Exhibition Award".
In 2000-2002, the Overseas Chinese Affairs Office of the State Council awarded Guangzhou Friendship Bannilu Clothing Co., Ltd. as "National 100 Star Overseas Chinese-funded Enterprises".
From 2000 to 2002, the Overseas Chinese Affairs Office of Guangdong Provincial People's Government awarded Guangzhou Friendship Bannilu Clothing Co., Ltd. "Guangdong Star Overseas Chinese-funded Enterprise".
In 2000-200 1 year, Guangzhou Friendship Bannilu Clothing Co., Ltd. was awarded the title of "Honest Taxpayer" by Guangzhou State Taxation Bureau.
1998 Guangdong foreign economic relations and trade commission awarded Guangzhou Friendship Bannilu Garment Co., Ltd. "Guangdong Advanced Foreign Investment Export Enterprise"
1998 MOFTEC awarded Guangzhou Friendship Bannilu Clothing Co., Ltd. "National Advanced Enterprise Award for Foreign Investment and Export".
1998 Guangzhou City Cooperative Bank awarded Guangzhou Friendship Bannilu Clothing Co., Ltd. the "Gold Customer Award".
1997, Guangzhou Friendship Bannilu Clothing Co., Ltd. was awarded "Model Taxpayer" by Guangdong Provincial State Taxation Bureau.
1997 "Benny Road" T-shirt was awarded "the first sales volume of similar products" by the National Bureau of Statistics.
1997, Guangzhou Friendship Bannilu Clothing Co., Ltd. was awarded "Model Taxpayer" by Guangzhou State Taxation Bureau.
1997 won the "Commemorative Medal of the First Famous Celebrity Games in Guangzhou"
Second, Hong Kong.
In 2006-2007, "Benny Road" won the honorary title of "Super Brand of Hong Kong in 2006-2007".
In 2007, the Young Women's Christian Association of Hong Kong awarded medals.
In 2006, the Hong Kong Productivity Council awarded Benny Road Group Co., Ltd. the honor of "Best Brand Enterprise Award"
In 2005, Benny Road in Hong Kong was selected by the Hong Kong Tourism Board as an approved merchant of the "Quality Tourism Service" program.
In 2003, he won the highest prize of "Benny Road walks with you for the community, St. James works with you for innovation" for collecting money from outside groups at the top of the mountain.
In 2002, the organizing committee awarded a medal to the joint school science and technology application competition-microcomputer controlled mechanical vehicle.
In 2002, he won the Mid-Autumn Festival Cantonese Opera Respect for the Elderly Conference and the Medal of the Warm Care Center for the Elderly.
200 1 China Employment Development Award Scheme, medals awarded by the Student Affairs Office of the Chinese University of Hong Kong.
Third, Beijing area.
In 2004, the 8th Beijing-Hong Kong Economic Cooperation Seminar was awarded "The Favorite Hong Kong Brand of Beijing Citizens".
In 2003, Beijing Landao Building won the "Best Cooperative Supplier".
In 2002, in the consumer survey held in Beijing Golden Wheel Building, it won the "Most Favored Brand by Consumers" award.
In 2002, Beijing Cuiwei Group awarded "Best Cooperative Supplier"
200 1 Satisfied consumption was selected as "excellent brand" of Banny Road in Beijing.
1999 Beijing wangfujing department store (group) co., ltd awarded "excellent sales award"
1999 The "Wave Cup" Promotion Competition of the 7th Cultural Shopping Festival won the title of "Sales Champion".
Fourth, Shanghai area.
In 2000, Hongkou District People's Government of Shanghai awarded "Trustworthy Unit of Price Measurement".
Verb (abbreviation of verb) Wuhan area
In 2004, the counter of Wu Shang Group Wuhan Company was awarded the "2004 Sales Silver Award" by Wu Shang Group Co., Ltd.