Based on intellectual property rights, it is a complex system, involving many majors, and each major has its own bias, thus forming several different intellectual property rights, and it is difficult for all majors to reach a unified understanding. Trademark transfer refers to the act that a trademark registrant transfers the exclusive right to use a trademark to others within the validity period of a registered trademark in accordance with legal procedures. There are three forms of trademark transfer: contract transfer, subsequent transfer and transfer due to administrative orders.

Form of trademark transfer 1, the two parties to the contract transfer list the contents, mutual rights, obligations and liabilities for breach of contract of the registered trademark through the contract, which is the most commonly used form. A trademark transferor gains profits by transferring a registered trademark, or an idle trademark holder gains profits by transferring the trademark to others.

2. There are two situations for the transfer of a registered trademark:

(1) After the death of the registered owner (natural person), that is, after the end of his life, there are heirs who inherit all the registered trademarks of the deceased before his death according to the inheritance procedure.

(2) An enterprise that is the owner of a registered trademark is merged or transferred at the time of merger.

3. Transfers caused by administrative orders This form of transfer usually occurs in publicly owned countries. The administrative orders mentioned here are mainly those plans and administrations that cause the circulation of property. For example, the division, merger, dissolution or transformation of state-owned enterprises in China according to administrative orders will inevitably lead to the change of the subject of registered trademarks.

Ways to handle trademark transfer Trademark transfer can be handled at the Trademark Office by itself or through a trademark agency. There are nearly 800 trademark agencies, which handle trademark registration, transfer and change, and are distributed all over the country.