No. After successfully entering Tmall, the Tmall store cannot change brands. The store can only have one brand. This is the same as the flagship store. Only specialty stores can have multiple brands. Even merchants cannot change brands after purchasing a Tmall store. Tmall stores are authorized by the trademark holder, and the brand has strong restrictions on them.

Can the Tmall store brand authorization be changed?

No.

Tmall store refers to a store opened by a merchant on Tmall with someone else’s trademark authorization document. It can be a store operating one authorized brand, or it can be a store operating multiple brands of goods but the brands are the same. Owned by the actual controller.

Tmall stores are authorized by the trademark holder, and the brand has strong restrictions on them.

Tmall stores cannot change brands. A store can only have one brand. This is the same as a flagship store. Only specialty stores can have multiple brands.

In summary, even merchants cannot change brands after purchasing a Tmall store.

What should I do if the authorization expires?

After successfully entering Tmall, stores are not allowed to change brands, but many merchants who open stores do not hold their own brand authorization.

Therefore, there is a certain authorization time. Once the brand authorization letter expires, Tmall stores will face the risk of being pre-delisted or regulated.

So when we encounter the expiration of the brand authorization of the Tmall store, we need to find the brand and category management of the merchant center as soon as possible, and then update the brand authorization in my qualification management.

As long as the merchant updates the qualification to the latest status one day before the authorization letter expires, even if the Tmall store displays "under review", it will not affect the normal operation of the store. You only need to wait patiently for the review results.

Generally speaking, as long as the qualifications are not fraudulent, there will be a notification of successful renewal within 7-15 working days.

If the brand authorization of your Tmall store has expired and the store has been supervised, the merchant needs to obtain the latest authorization from the brand within 90 days and submit an appeal in the background.

If the appeal is not made within the time limit or the appeal is unsuccessful, the store will face the risk of being liquidated.

If a specialty store has been pre-delisted due to the expiration of brand authorization, the merchant must promptly lodge a complaint with Tmall within 15 days of the penalty being implemented.

If the appeal is successful, the brand authorization will be extended. If it fails, the brand will be canceled and the online store will also face the risk of being liquidated.

So when operating a specialty store, merchants need to pay attention to their brand authorization status at all times.

If the authorization time is approaching, you must submit a renewal application to the brand as soon as possible to avoid the risk of the store being liquidated due to expiration of qualifications.