#report# Introduction When a certain situation or event needs to be clarified, we must find out the truth behind it and finally form an investigation report. The following is a 2,000-word market research report compiled by kao.com, welcome to read!
1. Market research report of 2,000 words
In the past month, through interviews and surveys at some selected rice sales points in Hefei City, I have initially become familiar with the Hefei rice market. situation, understand the market sales situation of Baihu rice-related products and related competitive market conditions, and through the collection and analysis of relevant information, in order to provide reference and reference for Baihu Rice Industry in the future market development and formulation of publicity strategies, rice Market research report.
1. Survey method: on-site market visit (observation, interview, communication, etc.)
2. Survey area: Hefei
3. Survey date: May 10-June 6
4. Survey objects: Supermarkets, markets, grain and oil stores, community convenience stores, etc. in various regions.
5. Basic situation analysis:
1. Regional distribution
Each region has "Northeast" and "Beidahuang" brand rice sales, but the sales distribution Uneven. In addition, there are some regional market gaps that need to be developed. Rice is an indispensable consumer product. In various areas visited, such as large and small grain and oil stores, community convenience stores, supermarkets and other business establishments in Hefei, "Northeast", "Jinrun" and "Runhe" were found. Brand rice is sold, but overall the distribution is uneven. The market share in Hefei is relatively high. It is mainly sold in grain and oil stores and community convenience stores, and the quantity is large. In larger supermarkets such as Carrefour and Hejiafu, Run The distribution rate of He's products here is slightly lower than that of rice industries such as Baihu, Beidahuang, and Jinrun, according to the survey report "Rice Market Survey Report."
At the same time, the investigation found that there is a market gap for Baihu rice in some areas. It is found that the market for rice can be developed to a high degree in the university student cafeteria. This area is mainly used for rice in the student cafeteria.
When considering large-scale shopping malls, you must pay attention to product placement in surrounding communities. There is a large flow of people and dense residential areas, so efforts can be made here to open up new markets.
2. Market brands and their sales
After investigation and statistics, other rice brands in the Baihu rice market include: Northeast, Jinrun, Beidahuang and other rice brands. The survey found that Beidahuang and Northeast China constitute the most obvious competition. Northeast China entered the market earlier and has increased its distribution efforts in supermarkets. Bulk rice and bagged rice (5kg, 50kg) both occupy favorable positions, while Beidahuang entered the market slightly later, but its brand effect is good ( Advertise on TV), entered the market late, but penetrated quickly and had clear positioning, mainly entering supermarkets and other channels. In the grain and oil stores, the distribution ratio of Baihu rice is lower than that of Northeast and other brands. It mainly occupies a larger quantity in community convenience stores. It is worth noting that the market share of Beidahuang brand rice is gradually decreasing.
During the visit, we found that most of the rice sales areas in Hefei City have the above-mentioned brands of rice, but there is no absolute leading brand in the market, and various brands have their own disputes. The proportions are almost the same.
3. Sales price
In the areas surveyed, prices vary according to different rice varieties. The price of fragrant rice is generally higher than that of other rice, and the price of bagged rice is slightly higher than that of bulk rice. The price of some rice, such as Beidahuang rice, is slightly higher than that of the same type of rice due to factors such as brand, quality, and consumer impression.
But overall, the sales of rice at this price range are generally 1.5-2.5 yuan/jin. However, among some local brands, the vast majority of prices are obviously on the lower side.
6. Thoughts after the investigation
Through this market survey, I have some understanding of the sales of Baihu rice in the Hefei market. I think Baihu rice should make some adjustments in the following points , will be more conducive to market sales.
1. Exploring untapped markets, such as food stores and university cafeterias.
2. Jinrun has Inner Mongolia long-grain fragrant rice and Jinsi fragrant rice. Xinlong has Beidahuang long-grain fragrant rice and Northeastern rice, which are sold well in supermarkets. Their rice is of good quality and affordable. Baihu The quality of Silk Miao and Xiyangyang is not as good as that of Jinrun and Beidahuang, and the price is not much cheaper. Only supermarkets sell more during events. Why? This is much cheaper than Jinrun and Xinlong. What if they engage in a price war and don't do any activities? Far inferior to them and sold for much less. Xiyangyang and Si Miao compare prices. Why can't Baihu's soft rice be developed in supermarkets? I think Baihu soft rice can be comparable to Inner Mongolia Long Grain Xiang, so I suggest creating a market for Baihu soft rice.
3. Baihu Rice has been operating in Hefei for so many years. Many customers are very unfamiliar with the Baihu brand, so we need to increase marketing efforts.
2. Market survey report of 2,000 words
1. Survey sample information
In this survey of the malt market, the Traditional Chinese Medicine World Information Center ***Collected 30 market research questionnaires, including 5 invalid samples and 25 successful successful samples, with a sample validity rate of 84%. Effective samples can reflect the overall actual situation of the survey.
2. Detailed description of the survey results
1. Distribution of malt business ideas
Among the 25 valid samples obtained in this survey, select “sales-based determination” ***1 sample selected "enter", accounting for 4%; ***23 samples selected "normal operations", accounting for 92%; ***1 sample selected "mainly warehousing", accounting for 4%. Regarding the business idea of ??malt, the proportion of people who choose "normal operation", overall, the proportion of people who choose "sales-oriented" is higher than those who choose "warehouse-based", indicating that this variety is currently in the Bozhou market. In addition to those who "operate normally", the interviewees are more inclined to operate based on sales and revenue.
2. Distribution of goods movement in the current market segment of malt
The movement of goods in the market segment reflects the market trend of malt to a certain extent. In this review of malt, In the survey on the movement of goods in the market, 0% of merchants believed that the current movement of goods was fast; 92% of merchants thought that the current movement of goods was average; 8% thought that the current movement of goods was slow. Regarding the current shipping speed of goods in the market, most interviewees believe that the current shipping speed is at an average level, and there is no significant difference in the proportion of those who choose "fast" or "slow" shipping. It can be inferred that the current shipping speed of malt in the Bozhou market It is at a normal level compared with the same period in previous years.
3. Evaluation of the current market situation of malt
In this survey of the current market situation of malt, 8% of merchants believed that the current market situation is better than expected; 8% of merchants believed that the current market situation of malt is worse than expected. 4% of the merchants believe that the current malt market is similar to expectations, accounting for 88% of the merchants. Among merchants operating malt in the market, regarding the evaluation of the current market, the proportion of respondents in the Bozhou market believe that the current market is about the same as expected, and the proportion of those who believe that the current market is "better than expected" and "worse than expected" are not much different. The market's evaluation of the current market is similar. The overall evaluation of the current market tends to be average.
4. Anticipation of malt market outlook
In this survey of malt market outlook, 8% of merchants are bullish on malt market outlook; 8% of merchants are optimistic about malt market outlook. 88%; 4% of merchants are bearish on the market outlook. The expectation of the market outlook for this product is the most important factor that determines the market behavior of intermediaries. According to the survey results, the proportion of Bozhou market respondents hold a neutral view on the future market. Most people believe that the future market will be different from the current market. Similarly, there is no major fluctuation in the market.
3. Market research report of 2,000 words
With the crazy influx of capital in recent years, the mobile phone market has gradually matured. The competition among manufacturers has become fierce. For consumers, how should they choose when faced with these different mobile phones? How can mobile phone manufacturers make a successful mobile phone? How to stand out in today's highly competitive market?
The first stage of this summer practice was to explore these issues. During the two-day investigation, the team went to large, medium and small mobile phone stores and various brand stores in Xihuamen, Xiaozhai and other places. , did a lot of research and analysis, and communicated with many senior sales staff. They shared with us their methods and experiences of mobile phone sales as well as their views on the current market.
At the same time, we have conducted a large number of on-site questionnaire surveys in these areas. The questionnaires mainly collect consumers’ views on mobile phones and the mobile phone market. Our purpose is to better understand consumers’ most direct views on mobile phones. demand and the status of domestically produced machines in the minds of consumers. The questionnaire survey was also conducted online in the same format. So far, *** has received 670 copies.
We analyzed the questionnaire item by item and found that in terms of gender of the respondents, the majority were men, accounting for 59%. From the age distribution point of view, young people under the age of 30 are the main respondents of this survey. Judging from the mobile phones held by the interviewed people, most people still choose mainstream brands. When analyzing the reasons why they choose this brand, we found that the main reason for using iPhone is because it is beautiful, durable, has a smooth system, and has a high-end brand. Those who use Samsung mainly do so because of its brand, performance and appearance, while those who use domestic mobile phones (such as Meizu, Xiaomi, etc.) ZTE, Huawei, etc.) are mainly because of their good-looking appearance and high cost performance, and some consumers really don't like "crash", so they choose niche brands that focus on differentiation.
When talking about the considerations when buying a mobile phone, many interviewees mentioned appearance. So how important is appearance? From the table above, we can see that appearance accounts for 58.99%, quality accounts for 49.44%, and ease of operation accounts for 47.19%.
So we can see that in addition to focusing on the appearance of mobile phones, consumers also pay attention to quality and durability.
We also investigated the respondents’ familiarity with domestic mobile phone brands, and the results showed that brands such as Huawei, Xiaomi, Lenovo, Oppo, Coolpad, and Meizu are all very well-known. In fact, in recent years, domestic mobile phones have made rapid progress in both quality and sales. Currently, domestic mobile phone sales account for more than 70% of the total mobile phone sales, mainly brands such as Huawei, Xiaomi, and Oppo. However, the price of domestic mobile phones Most of them are below XX and currently do not have the strength to compete with brands such as Apple and Samsung.
Although new mobile phones are released every quarter, consumers generally choose to change their mobile phones after more than a year. And if they change their mobile phones, consumers generally prefer to choose Apple, Samsung or some cost-effective mobile phones.
We also conducted a survey on the channels through which respondents bought mobile phones. The results were surprising. In the era of the Internet, we thought that more people would buy mobile phones online, but the survey results showed that consumers are still more inclined to buy mobile phones online. It is better to buy the machine in specialty stores and sales malls. We analyze this situation because the people we usually come into contact with at school are not representative enough, which misleads us into making wrong judgments. In fact, at present, mobile phone consumption is mainly done in physical stores. When purchasing a phone, the most consumers choose phones priced between 1,000 and 3,000, while the least consumers choose phones priced above 5,000 and below 1,000. Searching for information, we found that mobile phones priced below 1,000 yuan account for 40% of the market share. This is consistent with our survey. There is a big difference. Analysis and inference show that the main sales channels for thousand-yuan phones are still in third- and fourth-tier cities.
The survey shows that when buying a mobile phone, consumers will mainly pay attention to the camera effect, sound quality and standby time of the mobile phone. This is similar to our usual feelings. In fact, these three points are also popular models on the market. main selling point. According to the survey, most consumers will learn about market conditions on the Internet before purchasing mobile phones, but many consumers will choose to purchase mobile phones directly based on the recommendations of shopping mall guides.
Respondents generally believe that the advantage of domestic mobile phones is that they are cheap, but they do not agree with the quality, system design, appearance, etc. of domestic mobile phones, and believe that the promotion of domestic mobile phones is too exaggerated and goes against the facts. It can be seen that if domestic mobile phones want to enhance brand identity and win the favor of consumers, they should focus more on quality control and research and development.
Generally speaking, under the premise of similar functional configurations, Chinese consumers who are more sensitive to price tend to choose cheaper domestically produced mobile phones. The advantage of domestically produced mobile phones is that the manufacturing level is gradually improving. Maintain good value for money. But the shortcomings are also obvious; the survey shows that Xiaomi has the highest repair rate among all brands, and the top ones in the repair rate are all major domestic brands. This shows that the quality control of domestic mobile phones is not good enough, and manufacturers need to work more on the quality of mobile phones.
Insufficient innovation capabilities are another problem for domestic mobile phones. Huawei, which has sea processors, performs well in innovation, and accordingly its brand recognition and sales are in the first echelon, while other domestic brands with insufficient technical reserves perform relatively poorly in this regard.
4. Market survey report of 2000 words
In order to promote the circulation of fruits in the county and solve the problem of fruit sales in the county, especially the difficulty in selling orange fruits, timely grasp the situation of fruits from other places Sales market conditions, smooth orange sales in our county, and learn from advanced sales experience and practices from other places. From April 14 to 19, 20**, the county party committee and county government organized circulation office personnel and representatives of large fruit sales in the county. Went to Changsha, Wuhan, Zhengzhou, and Yueyang to conduct fruit sales market research and study. The investigation and study activities are now reported as follows:
1. Purpose of investigation and study
The purpose of this investigation and study is based on the fact that fruits in our county are accustomed to being sold in southern cities. To open up the sales market in northern cities, we conducted a survey on the fruit sales markets in four northern cities. At the same time, we will understand the feedback from our county’s fruit caravan’s northern trip last year. At present, fruit sales in our county are facing a severe situation, especially orange sales. There are still more than 42,000 tons unsold in the county. The market in southern cities where sales are accustomed is not satisfactory, so it is necessary to open up the northern market. In view of this, the county party committee and government made a decisive decision and dispatched a seven-member investigation team headed by Liu Chongqing of the Fruit Circulation Office and composed of staff from the County Circulation Office and representatives of major fruit sellers in the county to go to Changsha, Wuhan, Zhengzhou, and Yueyang. Wait for northern cities to investigate fruit sales, keep abreast of external fruit market conditions, put forward suggestions for fruit sales in our county based on the specific conditions of our county, solve the county's difficulty in selling fruits (especially oranges), and ensure that agricultural efficiency increases and farmers increase production. Increase income, promote the enthusiasm of fruit farmers, and promote the healthy economic development of the county.
2. Basic situation of the survey activity
This activity started in the morning of April 14th and returned to Gongcheng in the early morning of April 19th. It lasted 6 days and reached three provinces ( Hunan, Hubei, Henan) and four cities (Changsha, Wuhan, Zhengzhou, Yueyang), with a journey of nearly ten thousand miles. A survey was conducted on the sales conditions of seven large fruit wholesale markets in four cities. Our investigation method is mainly through on-the-spot inspection and questioning of the business operations of the sales and wholesale shop owners in the local market; the second is to hold discussions with local large sales owners and ask them to introduce the situation; the third is to distribute our Gongcheng fruit situation propaganda to local stall dealers information and promote our high-quality fruits to local fruit merchants; the fourth is to invite local fruit merchants to taste our orange sample fruits in Gongcheng. For large sales, we also give oranges to them as sales samples to promote them locally; the fifth is to invite local fruit merchants to taste our orange sample fruits in Gongcheng. Local market management department personnel and fruit sales representatives gave us suggestions.
(1) On the afternoon of April 14, we arrived in Changsha City, found the local Municipal Administration for Industry and Commerce, and got their support. We visited 4 temporary stalls that afternoon. On the morning of the 15th, accompanied by Deputy Director Yin of the Market Branch of the Municipal Bureau of Industry and Commerce, an investigation was conducted into two wholesale markets in Changsha City, Mawangdui Fruit Wholesale Market and Hongxing Fruit Wholesale Market. Mawangdui Market is located in the city center, and Hongxing Market is located in the south of the city. We visited 31 stalls in Mawangdui Market and 22 stalls in Hongxing Market. There are many varieties of fruits in these two markets, especially the fresh fruits such as watermelon, mango, pineapple, loquat, early plum, apple, and pear. There is a large amount of local navel oranges and pomeloes. There are also some Shatian pomelo, ponkan, rock sugar orange, and sugar cane. wait. The two wholesale markets have yet to see Xinhui orange sales stalls.
(2) An investigation was conducted from the morning of the 16th to 3 pm on the two largest fruit wholesale markets in Wuhan City, Huangjiadun Huazhong Fruit Wholesale Market in Hankou District and Shahu Fruit Wholesale Market in Wuchang District. The fruit varieties in the two markets are basically similar to those in Changsha. The difference is that Chaozhou mandarins and pomeloes are easy to sell in these two markets and have large sales volumes. The price of Chaozhou mandarin oranges has reached 1.3 yuan/jin, and the price of pomelo has reached 0.5 yuan/jin. The leading fruits in the market are still apples and watermelons. The price of watermelon has reached 2.1 yuan/jin. There are Gongcheng ponkans for sale at the Shahu fruit market, but the brand is marked as Yongchun tangerines, and the price is 1.0 yuan/jin. Gongcheng persimmons also appear on the market, and the price is about 1.3 yuan/jin, but they are still on the market. No sales of Xinhui oranges have been seen. After the local fruit merchants tasted our sample fruits, they all thought they tasted good. However, the fruits did not look good and were not of high quality, and the skin was difficult to peel.
It was suggested that we should grade the packaging and wax it. At the same time, they were willing to help us test-market the fruit. Boss Yuhui planned to ask his brother to go to Gongcheng to buy a truck of 20 tons of sample fruit and go back to Wuhan to try selling it to see if it could be accepted by the public. Open it market.
(3) Arrive in Zhengzhou on the evening of the 16th. On the morning of the 17th, accompanied by Zhang Jiandong, director of the local market management department, an investigation was conducted at the Zhengzhou Huazhong Logistics Center Fruit Market. Since this market is in the off-season, the variety of fruits is obviously not as rich as the markets in Changsha and Wuhan. Mainly apples, grapefruits, pears, rock sugar oranges, mango, pineapple, coconut, watermelon and other southern fruits occupy half of the market. There are no Xinhui oranges on the market. Learn about the situation from local salesman Shi Jianhua, boss. Our Xinhui oranges taste good, but the fruit size is too small, the packaging is poor, and they have no market appeal. The boss suggested grading packaging, using different types of cartons, not too big, and waxing packaging to improve the grade of the fruit. In the near future, he plans to send people to Gongcheng to see the results, try out the car and go back to sell it.
(4) Arrive in Yueyang City on the evening of the 17th. A survey of the Huaguoshan Fruit Wholesale Market in Yueyang City on the morning of the 18th found that the fruit situation in this market is similar to that of the Mawangdui Market in Changsha, and the prices of varieties are comparable. I saw Gongcheng Xinhui oranges in this market, but they were sold as rock sugar oranges and were shipped there by Pan Pingyou, the owner of Limu Shangxian. The selling price is 0.5-0.75 yuan/jin. It has just entered the market and the sales volume is not very large. Local bosses are also planning to go to Gongcheng to purchase fruits and want to open the Yueyang market.
From the investigation of the seven major fruit wholesale markets in the four cities, it can be seen that Xinhui orange fruits in our county have not yet opened the market in northern cities. Due to the large amount of navel oranges on the market, pomelo and rock sugar orange fruits are abundant, and these foreign fruits are large in size, well packaged, and easy for the public to accept. In addition, seasonal fruits (such as watermelon, pineapple, banana, early plum, loquat, etc.) are impacting In the orange market, Xinhui Orange in our county has lost the opportunity to occupy the market. Faced with the current market situation, oranges must be sold in a multi-faceted manner. We must not only consolidate the developed southern market, but also strive to develop the northern market, stimulate the eastern and western markets, form a comprehensive sales situation, and promote fruit sales throughout the county.
3. Suggestions
Fruit sales and planting are complementary to each other. Only when you plant well can you sell well, but the key lies in the demand of the market. Only when there is a market can it bring about Only by improving the efficiency can the enthusiasm of fruit farmers be increased. In view of the current fruit sales situation in our county, the following suggestions are hereby put forward:
(1) Change your thinking and improve your awareness. You must have a sense of urgency in sales and understand the severity of the sales situation. At present, there are still 42,000 tons of oranges that have not been sold in our county. The shelf life of the fruits is getting shorter and shorter. When the weather changes, the quality of the fruits will be affected. The current impact of fresh fruits on the market has also brought a lot to the sales of Xinhui oranges in our county. Disadvantages. Therefore, our management departments at all levels should raise their awareness, have a sense of urgency in selling, and correctly understand that unsold fruits will bring huge losses to fruit farmers, dampen their enthusiasm for planting, and cause social instability. Therefore, we must work together and find ways to sell the fruits of our county in the shortest possible time.
(2) Don’t be reluctant to sell. The government and relevant departments should strengthen publicity through various channels to guide fruit farmers to overcome the concept of not selling at low prices. Don't insist on not selling at a certain price. As long as there is a suitable price (price based on quality), you can sell. Selling is better than not selling. as well. At the same time, we must be clear that the current public demand for oranges is dispensable and not a necessary fruit. If they are not sold, oranges will become garbage.
(3) Pay attention to packaging effects and sell fruits by grade. You must work hard on dressing up (see the red packaging), and be able to carefully select, grade, clean, wax, finely package, and green package the fruits. In this way, the price can be increased and sales can be promoted. The government and relevant business departments should provide timely information, strengthen technical guidance, and correctly guide the masses to grade and package fruits for sale.
(4) Attract bosses through various channels. We must give full play to the role of sales associations and major sales players, go out and invite people in, strengthen the relationship between bosses, and do not wait at home for people to buy fruit.
(5) Brand issues. It is recommended that the government organizes relevant departments to register trademarks and produce fruit waxes, and at the same time organize bosses to organize fruit exhibitions and sales to build the Gongcheng fruit brand.
Without forming a unique brand of their own, if they are placed at the same stall, ordinary consumers will only decide whether to buy based on price and shape. Very few consumers can distinguish the quality of fruits from bad ones. The market for traditional Xinhui oranges is not good, so they can be sold under other people's brands (such as Bingtang oranges).
(6) Increase efforts to attract investment and develop leading enterprises. When a large amount of commercial fruits cannot be sold, the deep processing of fruits is particularly important. Through attracting investment, we will develop leading enterprises and realize the integration of production, processing and sales.
(7) Strengthen scientific and technological management and protection, improve fruit quality, enhance market competitiveness, and enhance the concept of green food consumption. In order to promote sales and ensure fruit quality, efforts must be made in planting management and maintenance. Reasonable flower and fruit thinning should be carried out from the flowering period. When using pesticides and fertilizers, fertilizers and fertilizers should be applied in accordance with standardized, pollution-free and green food requirements. When using pesticides, farmyard manure and organic ecological fertilizers are often used to ensure the quality of the fruit.
5. Market survey report 2000 words
1. Survey background
In modern society, instruments play an increasingly important role in people’s work and life. effect. People's requirements and choices for clothing are not only related to people's psychology, age, and personality, but are also affected by other objective factors. Consumer purchasing behavior is affected by income level, geographical area, national habits, religious beliefs, cultural traditions, and social development level. It is affected by objective conditions such as age level, education level, aesthetic taste, consumption purpose and other subjective factors. Clothing is the art of the human body. For thousands of years, human beings have been constantly studying the development and changes of clothing and beautifying themselves with more colorful clothing.
With the increase in consumer spending power, they no longer simply consider the basic functions of the product when purchasing clothing. On the premise of reaching a certain economic income, in order to meet work needs, psychological needs, and life needs When people have social needs, they will choose to buy brand products that can better express their economic strength and their own taste. With the faster speed of information exchange, the consumer groups of brand consumers are almost at the same pace as the demand for fashion. The clothing consumption market is undergoing changes along the trajectory of demand consumption→fashion consumption→fashion consumption→personality consumption, a trajectory of brand consumption demand from low to high.
In order to understand consumers’ demand for clothing, we conducted this market survey. This survey mainly focused on the management issues of clothing stores in Weiqi Commercial Street. It adopted the form of questionnaire survey. Mainly college students, we hope that from our questionnaire survey we can put forward some feasible suggestions to the clothing stores in Weiqi Commercial Street, so as to better meet the consumption needs of consumers.
2. Brief introduction to the composition of survey objects
We surveyed 65 girls and 35 boys in Wuhu University. Most of these college students are born in the 1990s. They are in the era of expressing their individuality, pursuing novelty, and thinking that clothing can bring them a sense of superiority and reflect their uniqueness. When it comes to dressing, I often put a lot of thought into it, hoping to express my own style and taste. Of course, there are also some students who advocate the fine tradition of diligence and frugality. They have a realistic mentality in clothing consumption and hope to buy high-quality and low-priced clothes.
3. Survey design and organization and implementation
Our team went to four universities, namely Anhui Normal University, Wannan Medical College, Anhui College of Traditional Chinese Medicine, and Anhui Engineering University to survey their students. Students conducted a questionnaire survey and found that these four universities are all located in university towns, and Weiqi Commercial Street is a place frequented by college students in university towns, so these four universities were selected. Because the content of this questionnaire is relatively concise and it does not take much time to answer a questionnaire, it will not arouse the resentment of students like previous questionnaires. They will be willing to spend time completing the answer sheet and try to cooperate with us, which will reduce our work Difficulty.
The specific survey locations will be canteens, teaching buildings and other places with a large flow of people. We will deliberately select students of different grades, different clothing types and styles to avoid the same questionnaires and no effective information. disadvantages, such survey results will be more representative and more researchable.
IV. Statistics of questionnaire survey results
Brief summary
V. Analysis and summary of questionnaire survey results
(1) Overview
We surveyed 65 girls and 35 boys in the Wuhu University campus and received positive responses from the students, which reflected their true feelings. We also received many good suggestions and made the following analysis and conclusions. And put forward some rational suggestions for merchants to better meet the clothing needs of post-90s college students and enable merchants to gain greater profits.
(2) Result Analysis
1. More than 50% of the students’ monthly consumption is between 500 yuan and 1,000 yuan, and only a small proportion has a monthly consumption of more than 1,500 yuan. Students Most people buy clothes when the seasons change or once every six months and pay more attention to the price and quality of the clothes.
2. Many students think the convenience of transportation, the location of the clothing store, the working attitude of the service staff and the discount activities held are very important. A small number of students think that clothing brands and styles, store decoration and clothing placement, and the location of clothing stores are important.
(3) Problems
1. The transportation of Weiqi’s clothing store is not very convenient. The clothing store is relatively small and the interior decoration lacks exquisiteness.
2. The sales staff in some clothing stores have poor service attitudes, giving consumers a feeling of being deceived and disgusted.
3. The clothing in many stores is the same, and many styles appear repeatedly. It lacks personality and characteristics and cannot be clearly remembered by consumers.
4. In some clothing stores, the quality of clothing is too poor to form customer loyalty.
(4) Opinions
1. Each clothing store should ensure the quality of its clothes and try to purchase some fashionable, reasonably priced and distinctive clothes.
2. Try to buy as little expensive clothing as possible. The market for brand-name clothing stores is not big. Try to operate as few stores with larger brands in Weiqi.
3. Sales staff in clothing stores should be friendly and sincere, help introduce consumers, and provide consumers with more reliable information.
4. The prices are clear, the same clothes are priced the same, and consumers are not deceived.
5. The fitting room is clean, tight, sophisticated and convenient.
6. The clothing store should be located in a place with a large flow of people.
7. Think from the perspective of consumers and consider the long-term interests of the clothing store.