LOGO is the English term for logo or trademark, which plays a role in identifying and promoting the company that owns the logo. Through the image of the logo, consumers can remember the company's main body and brand culture. There are various types of logo designs, including text logos, graphic logos, image logos, and logos that combine advertising slogans.

The selection and determination of the logo type in the design of a corporate logo means giving the corporate brand a unique attribute. Next, Zhonghui Design will introduce what are the common types of logos? Letter logo

Alphabet logo is usually a brand design completed by an enterprise based on the abbreviation of the company name. By simplifying the problem of lengthy corporate names, the difficulty of corporate brand recognition and memory is reasonably simplified. Therefore, they will choose to use an acronym combination logo to represent the image of the company. For example, McDonald's (English: McDonald's)? The first letter is M.

The design of the letter logo focuses on the reshaping of the font. The shape of the font must conform to the intrinsic attributes of the company and must have a certain degree of recognition. In addition, it is not recommended for start-ups and companies that have not yet established sufficient influence and popularity to adopt this logo design method. It will make consumers confused about the content contained in your abbreviation, but will increase the difficulty of recognition and memory for consumers. .

High-end brand design company-Zhonghui Design Text Logo

A text logo is similar to a letter logo. A text logo refers to a design scheme that uses the font style of the company name. Think of VISA and CocaCola as two of the most representative companies. Text logos work well when a business has a simple and clear name. Google's logo is a very good example. The brand name itself is memorable, and when combined with quality typography, the wordmark creates stronger brand recognition.

High-end brand design company-Zhonghui Design Graphic Logo

Graphic logo (sometimes called brand icon) is a relatively common form of logo design. When you think of "pattern logos", these brand images will appear, representative ones: apple's apple logo, Twitter's bird... etc. These originally ordinary logos have gradually been endowed with the growth of the company. Because of its symbolic meaning, people may not be able to remember the name of your company, but when they see this logo, they may know that this is what they want. Because of this, for new businesses or customers who do not have strong brand recognition, when you choose a graphic logo as your corporate identity, you need to consider which graphic is more representative and more representative of your business. Able to arouse consumers' emotions towards the company.

High-end brand design company-Zhonghui Design Abstract Logo

In graphic design, you can also break the original specific graphics and use abstract graphics to design. This abstract graphic will not Unique to the influence and nature of words, you can convey the meaning of your business through an abstract logo, rather than relying on the cultural implications of an actual brand image. Through color and style, you can define meaning and create emotion for your brand. Representative logos such as Nike's hook. Even if you are not very familiar with the brand, you can still feel the dynamic and sporty attributes brought by the graphics. Mascot logo

Mascots are generally colorful and are a fun and cute cartoon image. The positive feeling brought by the cartoon image can make consumers feel more friendly, so the cartoon image is often used as the image of a company. ambassador. This type of logo is a great way to establish your own brand endorsement and spokesperson. Famous mascot symbols include Kumamoto Prefecture's Kumamon. Different from standardized graphic logos, mascots are more flexible and can show different expressions and expressions according to different places.

High-end brand design company-Zhonghui Design Badge Logo

The badge logo is composed of a symbol or an icon. This form of expression usually has a familiar traditional appearance. . This is why many schools, organizations, and government departments use badges as their preferred symbols. The automotive industry also likes it very much. Although they have a classic design style, some companies have added stylish design elements to traditional badges to make this logo look more appropriate today.