However, this was not the case many years ago. As the representative of American spirit, Ralph Lauren is the sponsor brand chosen by the American Olympic team, and is sought after by the president, stars, royalty and civilians.
▲ American Olympic delegation dressed in Ralph Lauren
When I first entered China, the Malaysian logo was strongly sought after by the "middle-aged elite". Business leaders have gifts and face, and they wear them to show their identity and status. For example, our senior brother Zhou once had a soft spot for Malaysia.
But with the hacking all the way in recent years, Ralph Lauren's position in China is not as good as before. Young people have never heard of it, and middle-aged people are a little tired, and even become one of the standard for local tyrants in third-tier cities. Not only are many stores closed, but many people think that Ralph Lauren is a foreign vendor who comes to China to collect money.
In short, the current polo shirts are packed with old Beijing cloth shoes, bracelets and golf. Money is still rich, but the other side of the label is called "old-fashioned"
What brand is Ralph Lauren?
Many people's myths, is Ralph Lauren a big name?
Say yes, how do you think the polo shirt is close to the people, the price is not too high, and it is very practical to wear; To say no, Ralph Lauren has a catwalk every fashion week, and Hollywood female stars will wear his clothes to the red carpet. Thousands of dollars is not unusual.
▲ Female stars dressed in Ralph Lauren
In fact, Ralph Lauren is a basket with many different branches. The polo shirt we are familiar with belongs to Polo Ralph Lauren, and it is the first men's wear series founded by Ralph Lauren in 1968. It's not expensive and relatively young.