Snow lotus is a very popular brand recently, especially when ice cream assassins appear frequently, everyone simply regards it as the last pure land in the ice cream industry.
About the 199 surge in sales of snow lotus on takeout platforms, it has a lot to do with its low price, but more importantly, everyone has the right to choose affordable ice cream.
To be honest, I didn’t know the brand Snow Lotus at all before, but this year’s ice cream prices are really expensive, and there are some little-known Ice Cream Assassins whose prices are really astonishing. In such an environment, there is an ice cream that has not increased in price for more than ten years, so it will naturally attract everyone's attention.
In this era where traffic is king, fame is the best stepping stone. As the brand Snow Lotus becomes known to more and more people, more and more people will want to try it. There are also repeat customers among them. Having a large audience will give Snow Lotus a good sales platform, which will definitely help its sales.
Nowadays, Snow Lotus can be regarded as a top-notch one in the ice cream industry. Yesterday, I took my children to wholesale ice cream. My son told me that he wanted to buy ice cream. Maybe he spoke too softly, and the other party heard him as snow lotus. Then they told us that they don’t sell snow lotus here. It is conceivable that many people should have come to inquire about Xuelian during this period.
Snow lotus is not only cheap, but its production is also very hygienic, so everyone can rest assured. When Xue Lian was in trouble, another slanderous article came out, saying that Xuelian's production workshop was dirty and messy. Xuelian quickly fought back, registered her own official account and published photos of her production workshop.
I have to say that their crisis public relations is really good, so it is reasonable for this brand to become popular. If the low price is the reason for its popularity, then the quality of its products itself is the main reason why it has been able to occupy the top position for a long time.
Now everyone has regarded it as a representative of ice cream evaluation, and some people have even launched a battle to defend the snow lotus. What customers buy is not only the Snow Lotus platform, but also their emotions towards the evaluated ice cream. Nowadays, in the freezer of any store, there are ice creams that cost more than ten or 20 yuan a piece. A snack has become a luxury item.
Many people expressed their opinions on the Internet, saying that if we don’t speak up for snow lotus now, then we won’t be able to eat affordable ice cream in the future. In the freezer occupied by the Ice Cream Assassin, affordable ice cream will have no room for development and will naturally not appear on the market again, so everyone will support affordable ice cream.
With the start of the ice cream war, snow lotus has become the representative of ice cream evaluation, and naturally many people will support it. The best way to support a brand is to buy its products, which is why sales on takeout platforms have soared. Partly out of curiosity about the brand, partly out of determination to support it.