When foreigners or foreign enterprises apply for trademark registration and handle other trademark matters in China, they should entrust a state-designated trademark organization to act as their agent. China currently implements designated agents. The State Administration for Industry and Commerce, in accordance with the Trademark Law and its implementation rules, designates the China Council for the Promotion of International Trade, China Patent Agency Co., Ltd., etc. as trademark agents for foreigners or foreign enterprises. Foreigners, foreign enterprises or other foreign organizations who do not have a habitual residence or business office in China must entrust a patent agency established in accordance with the law to handle the application for patents and other patent matters in China, otherwise the application will not be accepted.

Instructions for applying for trademark registration

If a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark for its goods or services during production and business activities, it shall apply to the Trademark Office for trademark registration. . In the narrow sense, trademark registration applications only refer to goods and service trademark registration applications, international trademark registration applications, certification trademark registration applications, collective trademark registration applications, and special sign registration applications. In addition to the content of trademark registration applications in the narrow sense, trademark registration applications in the broad sense also include application for change, renewal, transfer registration, opposition application, cancellation application, trademark use license filing, and other trademark registration matters.

There are two ways for domestic trademark registration applicants to apply for trademark registration: one is to handle it by themselves, that is, the applicant directly handles the trademark registration application; the other is to entrust a trademark agency established in accordance with the law to handle it. The main difference between the two methods is the way of contact, the documents submitted and the method of document submission. In terms of the method of contact, if you go directly to the Trademark Office, the applicant will have direct contact with the Trademark Office during the process; if you entrust a trademark agency to handle the process, the applicant will contact the Trademark Office through the trademark agency. without directly contacting the Trademark Office. In terms of documents to be submitted, if the applicant goes directly to the Trademark Office, in addition to other documents that should be submitted, the applicant should submit a copy of the person's ID card; if a trademark agency is entrusted to handle the matter, the applicant should submit in addition to the other documents that should be submitted. In addition to other documents, a power of attorney for entrusting a trademark agency to handle trademark registration matters should be submitted. In terms of document submission method, if the applicant handles it by himself, the applicant or the person in charge shall submit the application documents directly to the trademark registration hall acceptance window; the agency can submit the application documents directly, by mail, or through a courier company to the Trademark Office. Trademark registration applications can also be submitted through the online application system.

When foreigners or foreign enterprises apply for trademark registration and handle other trademark matters in China, they should entrust a trademark agency established in accordance with the law to handle it. However, foreigners or foreign enterprises with habitual residence or business offices in China can apply for it themselves.

Legal basis: Article 18 of the Patent Law of the People's Republic of China

Foreigners, foreign enterprises or other foreign organizations that do not have a habitual residence or business office in China When applying for patents and handling other patent matters in China, you should entrust a patent agency established in accordance with the law to handle them. Chinese entities or individuals that apply for patents and handle other patent matters domestically may entrust a patent agency established in accordance with the law to handle them. Patent agencies shall abide by laws and administrative regulations and handle patent applications or other patent matters as entrusted by the principal; they shall be responsible for keeping confidential the contents of the principal's inventions and creations, except where the patent application has been published or announced. The specific management measures for patent agencies shall be stipulated by the State Council.