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Xiaohongshu posted a picture with a picture of Frozen, but the content of the post has nothing to do with Frozen. Is this an infringement?

This behavior is infringement. It is a copyright infringement.

Cross-border e-commerce infringement is mainly divided into the following types:

1. Trademark infringement

Trademark infringement mainly includes text and graphics.

The text is the trademark name, such as: LV, GUCCI, Mengniu, etc. When writing product listings, registered trademark names must not appear. There is a very classic case recently, which is a mini egg cooker. Egglettes has been registered as a trademark in the United States and the European Union. However, many sellers still use Egglettes as the product name in their listings in order to gain popularity. So, one A large number of stores were shut down.

Graphics are graphics unique to a certain brand, such as each brand's LOGO, trademark graphics, etc., such as Burberry's classic plaid. Products containing such elements are considered infringements.

2. Patent infringement

Patent infringement generally includes invention patents, utility patents and design patents. Patent infringements involved in cross-border e-commerce are generally related to appearance. Design patent. However, because the appearance patent is too professional and difficult to identify, it is necessary to confirm with the supplier and ask experienced colleagues for advice.

3. Copyright infringement

Copyright infringement generally includes copyright, and various peripheral products that are not authorized by the original author are all infringements. For example, unauthorized water cups, T-shirts, and pillows printed with Disney characters; Minions refrigerator magnets; Peppa Pig stickers, etc.