Coca-Cola allows them to advertise with their own trademarks, which can form a systematic company sales channel. This kind of drink is brown in color, sweet and bitter in taste, which makes people feel very refreshing and interesting, so it goes all over the country.
The current development stage of Coca-Cola Company is the market development stage, but it has become one of the most famous trademarks in China. Since 1999 conducted a ROP survey in China and 90% of the population used Coca-Cola, this brand has been selected as the most popular beverage for nine consecutive years, and now it sells well all over the world. It also occupies an important leading position in China market. The company owns 65,438+00% of the soft drink market in China, while Coca-Cola accounts for about 50% of carbonated drinks in China. Coca-Cola has long been ranked third among the four major brands of beverages in China. At present, the highest localization efficiency of Coca-Cola Company is 99%, and its concentrated industry is mainly the production base in Shanghai, which is sold in RMB, not in US dollars.
Coca-Cola purchases raw materials worth more than 6 billion yuan in China every year, so paying taxes to the state is equivalent to paying 30%, and the remaining profits will be greatly improved. Coca-Cola has developed well in China, which is undergoing modernization and transformation. Looking at the Coca-Cola Company's market in China from a macro perspective, we can evaluate that it is caused by political and legal factors, economic and other technical factors, and social and cultural factors. After the reform and opening up, Coca-Cola returned to the China market, and China's politics has always been national unity and the economic environment is quite stable. Therefore, with the continuous improvement of people's living standards, the Coca-Cola market has occupied an important home position in China. Follow-up in the China market, Coca-Cola Company will also get further great development.