Burberry is a British luxury brand, part of Burberry Group Plc. Its products include: women's clothing, women's accessories, handbags and shoes, men's clothing, men's clothing Accessories, children's clothing, cosmetics, perfumes, watches, homewares and gifts, etc.

In 1856, Thomas Burberry founded the Burberry brand. In 1879, the brand's founder invented the innovative weatherproof Gabardine fabric, which was waterproof, practical, durable, breathable and lightweight. ?In 2014, Burberry had more than 500 directly operated stores worldwide.

Brand culture:

When World War I broke out, soldiers of the British army wore windbreakers designed by Thomas Burberry to fight on the battlefield. The knight's logo with a shield in his left hand and a flag held high in his right hand became the origin of the initial logo of the Burberry brand.

In 1924, Burberry created another brand logo: Nova Check (a four-color plaid pattern representing the Burberry brand). The original Nova Check only appeared on the lining of windbreakers. As Burberry developed, this checkered pattern composed of light brown, bright red and black and white became the core pattern of the Burberry brand.

In 1967, Burberry officially registered Nova Check as a trademark, which was subsequently used in other brand products.

In 2018, Burberry underwent a transformation and replaced the century-old knight logo with a simple font. The new pattern is based on the "T" in the name of brand founder Thomas Burberry. , "B" is inspired by the white "B" interspersed with the orange "T" to form a continuous totem print.

This pattern replaced the Nova Check pattern designed in 1924 and was used in the product.

Reference for the above content: Baidu Encyclopedia-Burberry