Legal analysis: 1. Benefits: It is convenient for consumers to recognize brands for shopping. Trademark registrants have the exclusive right to use trademarks and are protected by law. Through trademark registration, you can create a brand and seize the market first. Trademark is an intangible asset, and its value can be evaluated. A trademark can be transferred, licensed to others, or pledged to realize its value. Trademark is also a necessary condition for quality inspection, health inspection, bar code and so on. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.

2. Disadvantages: Some trademark applications are risky, inconvenient to use, long in examination time, and difficult to defend rights.

legal basis: article 3 of the trademark law of the people's Republic of China is a registered trademark, including commodity trademark, service trademark, collective trademark and certification trademark; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law.

the term "collective trademark" as mentioned in this law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization.

the term "certification mark" as mentioned in this law refers to a mark controlled by an organization that has the ability to supervise a commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service.

special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.