Kweichow Moutai started to apply? Maotai, the national wine? Trademark, causing protests from other liquor companies. ? Maotai, the national wine? As soon as the trademark passed the preliminary examination, the Trademark Office received 95 objections, which were rejected by the Trademark Office? Maotai, the national wine? The application, maotai changed to? Kweichow Moutai? No more? Maotai, the national wine? The name of.

Fenjiu claims in its advertisement? Chinese wine soul? Many people who don't know about Fenjiu think this slogan is a bit exaggerated. There are many famous wines in China, but LU ZHOU LAO JIAO CO.,LTD and others are only in? National pits? The level has been controversial frequently. Why is alcohol used? Chinese wine soul? Not criticized by the industry, and not banned by the state?

First, the historical origin of Fenjiu

China is one of the first three countries in the world to artificially brew cereal wine, and Xinghua Village was one of the central areas of Chinese wine culture as early as ancient times. In 1982, the Department of Archaeology of Jilin University and Shanxi Institute of Archaeology carried out a systematic excavation of the site of Xinhua Village in Fenyang, unearthed the earliest winemaker in China, and announced to the world that China had invented artificial grain wine as early as 6 years ago in Yangshao culture.

Some people say that there was no distilled liquor in China before the Tang Dynasty. How could Fenjiu then be the same as it is now? Fenjiu was called at that time? Fenqing? Its brewing technology, alcohol content and color are very different from now, but there is no such thing as then? Fenqing? There would be no Tang Dynasty? Dry wine? The world-famous apricot blossom village wine was even recorded in the twenty-fourth history in the Northern and Southern Dynasties, and there is no current fen-jiu style.

second, the spread of liquor

China liquor spread from the north to the south, and it is proved that this source is in Shanxi, and Fenjiu is the founder of Shanxi liquor technology. The credit for the spread of liquor to various places should be attributed to Shanxi merchants.

During the Ming and Qing Dynasties, Shanxi merchants rose, and many merchants brought Fenjiu to various places for sale. Some people also invited the winemaker in Xinghua Village at a high price to brew local materials into wine with Fenjiu brewing technology.

The brewing technology of Fenjiu was first introduced to Shaanxi. Because the climate, soil and water and products in Shaanxi are different from those in Xinghua Village, the brewing technology is constantly changing and improving, among which xifeng liquor is a typical representative.

In xifeng liquor, fermented grains were fermented in cellars. After each brewing season, a new cellar was made by re-applying a layer of mud skin on the cellars. The fermented grains constantly interact with the fungi in the soil, and the xifeng liquor brewed has more fragrant components on the basis of the fragrant type.

after the improvement and maturity, the brewing technology of Shaanxi liquor was spread to Luzhou, Mianzhu and other places in Sichuan, and then to Zunyi, but the stone cellar was used to brew Maotai-flavor liquor.

3. Fenjiu Technology

During the Xianfeng period of the Qing Dynasty, Maotai Town was only a small fishing village by the Chishui River. Later, due to the turnover of salt transportation, it became the border of Sichuan salt sold to Guizhou. When you get to Maotai in Renhuai, you can't go up by water. You need to unload it all from the ship, and then carry it on people's backs and distribute it to Guiyang and Anshun for sale. Maotai village has thus become a transshipment station and cargo distribution center for Sichuan salt sales in Guizhou, where salt merchants from Shanxi and Shaanxi gather. By the Kangxi period of Qing Dynasty, it had developed into a prosperous town by the river.

so, businessmen from Shanxi and Shaanxi were established here? Chengyi Winery? , and workers hired from Shanxi to brew apricot blossom Fenjiu study brewing with local brewing workers, but they only drink for themselves and don't sell them to the outside world. During the Xianfeng period, Shanxi and Shaanxi merchants closed their business and returned to their hometowns, so they sold all the wineries and salt brands to Guizhou locals.

A glass of Fenjiu condensed a history of China. Although today's Fenjiu ranks fifth among the top ten famous wines in China, its consistent quality has also won the love of a large number of drinkers.

who calls himself Fenjiu? Chinese wine soul? What do friends think?