According to the definition of corporate culture, its content is very extensive, but the most important ones should include the following points:

1. Business philosophy

Business Philosophy, also called corporate philosophy, is an enterprise's unique methodological principles for engaging in production, operation and management activities. It is the basis for guiding corporate behavior. In the fierce market competition environment, an enterprise faces various contradictions and multiple choices. It requires the enterprise to have a scientific methodology to guide it and a set of logical thinking procedures to decide its own behavior. This is the business philosophy. For example, Japan's Panasonic Corporation "emphasizes economic benefits, values ??the will to survive, and strives for survival and development in everything." This is its strategic decision-making philosophy. Beijing Landao Commercial Building was founded in 1994. It is guided by the business philosophy of "integrity-based, friendship first", "displaying righteousness with emotion, making profits with righteousness, and combining righteousness and benefit", making it three years after its establishment. Its internal turnover doubled, ranking fourth in the capital's business community.

2. Values

The so-called values ??are the existence, behavior and behavioral results of people (individuals and organizations) based on some utilitarian or moral pursuit. Basic perspectives for conducting evaluations. It can be said that life is the pursuit of value, and value concepts determine the pursuit of life behavior. Values ??are not the reflection of people in one moment, but the conceptual system of values ??formed in long-term practical activities. The values ??of an enterprise refer to the employees' evaluation of the meaning of the enterprise's existence, business purpose, and business purpose, and the collective and individualized group consciousness they pursue. It is the value standard shared by all employees of the enterprise. Only on the basis of the same value principle can the correct value target of the enterprise be generated. Only with correct value goals can there be behaviors that strive to pursue value goals, and only then can an enterprise have hope. Therefore, corporate values ??determine the orientation of employee behavior and are related to the survival of the company. Values ??that only care about the economic benefits of an enterprise will deviate from the direction of socialism, which will not only damage the interests of the country and the people, but also affect the corporate image; values ??that only care about immediate interests will lead to quick success and short-term behavior, causing the enterprise to lose its stamina and lead to perish. Lu Zuofu (the founder of Minsheng Steamship Company), an older generation national entrepreneur in my country, advocated that "individuals serve the cause, and the cause serves the society. Personal service is more than remunerative, and career service is more than economical." Thus establishing the concept of "service" Society, convenience for people, development of industries, prosperity and strength of the country", this value concept of serving the people and the country has promoted the development of Minsheng Company. The value concept of Beijing Xidan Shopping Center is centered on seeking truth, that is: "Real goods, real prices, and real services." During the operation process, the purchase of goods is strictly controlled to ensure the quality of the goods; the purchase is controlled Cost, increase the added value of goods; promote the concept of "customers are always the ones who need to understand, and oneself are always the ones who need to improve", improve service levels, and promote the development of enterprises.

3. Entrepreneurial spirit

Enterprise spirit refers to the group of enterprise members formed by an enterprise based on its own specific nature, tasks, purposes, requirements of the times and development direction, and has been carefully cultivated. Mental outlook.

Enterprise spirit should be reflected through the conscious practical activities of all employees of the enterprise. Therefore, it is also the externalization of the conceptual awareness and enterprising psychology of enterprise employees.

Enterprise spirit is the core of corporate culture and plays a dominant role in the entire corporate culture. Enterprise spirit is based on values ??and driven by value goals. It plays a decisive role in corporate business philosophy, management system, morals, group consciousness and corporate image. It can be said that entrepreneurial spirit is the soul of an enterprise.

Enterprise spirit is usually expressed in some philosophical, concise and clear language, which is convenient for employees to remember and use to motivate themselves at all times; it is also convenient for external publicity and easy to form an impression in people's minds, thus Form a distinctive corporate image in society. For example, the "fire" spirit of Wangfujing Department Store uses the light and heat of the people in the building to illuminate and warm every heart. Its essence is dedicated service; the "truth-seeking and enterprising" spirit of Xidan Mall embodies the past. The core value of seeking truth and the business style of being sincere, trustworthy, pioneering and enterprising.

4. Corporate ethics

Corporate ethics refers to the sum of behavioral norms that adjust the relationship between the company and other companies, between the company and its customers, and between employees within the company.

It evaluates and regulates enterprises from the perspective of ethical relationships, using moral categories such as good and evil, public and private, honor and shame, honesty and hypocrisy as standards.

Corporate ethics is different from legal norms and institutional norms. It is not as mandatory and binding, but it has a positive demonstration effect and strong appeal. When recognized and accepted by people, it has the ability to self-restrain. strength. Therefore, it has wider adaptability and is an important means to constrain the behavior of enterprises and employees. The reason why Tongrentang Pharmacy, a time-honored brand in China, has been prosperous for more than 300 years is that it integrates the excellent traditional virtues of the Chinese nation into the production and operation process of the enterprise, forming a professional ethics with industry characteristics, that is, "helping the world, nourishing the body, and striving for excellence." , Treat everyone equally. ”

5. Group consciousness

The group is the organization, and the group consciousness refers to the collective concept of the members of the organization. Group consciousness is an important psychological factor in the formation of internal cohesion within an enterprise. The formation of corporate group consciousness enables each employee of the company to regard their work and behavior as an integral part of achieving the company's goals, making them feel proud of themselves as members of the company, and have a sense of honor for the company's achievements, thus Think of the enterprise as the sympathizer and owner of your own interests. Therefore, they will work hard to achieve corporate goals and consciously overcome behaviors that are inconsistent with achieving corporate goals.

6. Corporate image

Corporate image is the overall impression of the enterprise that is expressed through external characteristics and operating strength and is recognized by consumers and the public. The image of an enterprise expressed by external characteristics is called surface image, such as signboards, facades, logos, advertisements, trademarks, clothing, business environment, etc. These all give people an intuitive feeling and are easy to form an impression; the image expressed through operating strength Called deep image, it is a concentrated expression of internal factors of the enterprise, such as personnel quality, production and operation capabilities, management level, capital strength, product quality, etc. The surface image is based on the deep image. Without the foundation of the deep image, the surface image will be false and cannot be maintained for a long time. Since circulation companies mainly deal in goods and provide services and have more contact with customers, the surface image is particularly important, but this does not mean that the deep image can be placed in a secondary position. Beijing Xidan Shopping Center has established a corporate image of serving customers wholeheartedly with the principles of "treating people with honesty, touching people with sincerity, giving things with integrity, and making people sincerely". This kind of service is based on a beautiful shopping environment, reliable product quality, and tangible products. On the basis of price, that is, with a strong material foundation and operating strength as a guarantee of high-quality services, it achieves the combination of surface image and deep image, and wins the trust of customers.

7. Enterprise system

Enterprise system is formed in the practical activities of production and operation. It is mandatory for people's behavior and can guarantee various provisions of certain rights. From the perspective of the hierarchical structure of corporate culture, corporate system belongs to the middle level. It is the expression of spiritual culture and the guarantee for the realization of material culture. As a model of employee behavioral norms, the enterprise system enables individual activities to be carried out reasonably, internal and external interpersonal relationships to be coordinated, and the common interests of employees to be protected, so that the enterprise can be organized in an orderly manner and work hard to achieve corporate goals.