Top 10 sports brands in the world

First place: 1. (Nike) - United States

In 1972, NIKE company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman. The company's products run the gamut: sportswear, shoes, sports equipment, and more. It uses its own impressive performance to confirm what founder Bill Bowerman once said: "As long as you have a body, you are an athlete. And as long as there are athletes in the world, Nike will continue to grow and develop."

The language of Nike is the language of sports.

Second place 2. (Reebok) - United States

In 1895, Joseph Foster, the founder of Reebok, was a British sprint enthusiast. He hoped to have a pair of running shoes with spikes, but due to his lack of financial resources at the time, he made a pair of "Foster running shoes" named after himself.

In 1900, Foster further improved his technology and established his own business, providing handmade running shoes to local sports enthusiasts. The news spread widely, and the running shoes were generally accepted and dominated the market. Leadership, this "Foster" spike has brought historic changes to sprinting and has been used for 50 years.

In 1958, as time went by, Foster's Company continued to expand and develop into other areas of sports. They established a comprehensive company from themselves, originally called McCurry Football Boots. Industrial company, later named Reebok (African antelope).

Today, Reebok has become the number one sports shoe brand in the world.

Third place (Adidas) - Germany

Adidas was founded in 1920 (the "ADIDAS" trademark was registered in 1948).

When Adidas was founded, although it was still a small, workshop-like company, it had already set its sights on the world's largest markets. Therefore, in the early stages of the company's development, Adidas used product technology innovation as a driving force to expand the market and increase brand awareness. "Function first" and "giving the best to athletes" are the principles of the company's brand development. The founder of Adidas, Adi Dassler, was not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respected craftsmanship, quality and was keen on innovation. Many technological breakthroughs in the production process of Adidas sports shoes were made by him. To achieve this, he has obtained 700 patents. At the same time, Adi Dassler is also a pioneer in the world of sports shoe production. In 1920, Adidas invented the world's first pair of training sneakers. Under his leadership, Adidas produced the world's first pair of skates and rubber-cast football spikes.

In terms of footwear, it mainly sells running shoes, tennis shoes, basketball shoes, field shoes, training shoes, bodybuilding shoes, football shoes, etc. Clothing is mainly made of cotton, polyester, nylon and elastic fibers.

Adidas’ three most prominent associations are: “fashionable, modern and cool.”

Fourth place (PUMA) – Germany

Anyone who knows the history of sports shoes knows that the two brands "Puma" and "Adidas" were founded by the Dassler brothers in the town of Herzogaurach, Germany. As early as the 1920s, when the term "sports shoes" had not yet appeared, the Dassler brothers began to study sports shoes, and at the 1936 Berlin Olympics in Germany, the world was first aware of the role of sports shoes in competition. important role played. However, the success of their career accelerated the dispute between the two brothers. In 1948, the two brothers decided to separate. The elder brother Rudolf was named after the Jaguar "Puma", while the younger brother Adolf combined his own name to create "Adidas".

"Puma" and "Adidas" have each developed their own characteristics and both have glorious histories. However, in the late 1980s, "Nike" from the United States forced these two European brands to retreat. In 1989, "Adidas" sold its shares to a French consortium. And Jochen Zeitz kept the "Puma". Zeitz's greatest contribution was to find a new "fashionable" outlet for "sneakers." While other sports shoe brands strive to continue to develop more and more professional sports shoes for various sports, "Puma" has invested in new designs in fashion design and lifestyle shoes.

Today, "Puma" has become the fastest growing sports brand, focusing on leisure and sports series. Its sportswear advocates free style; while its casual series is the wisdom of combining the world's high-end fashion with the fashion concept of Puma's sports series. Trendy men and women in the fashion industry are flocking to "Puma" products.

No. 5 (FILA) - Italy

Founded in 1926 by the FILA brothers in BIELLA, Italy. In the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business, which had a bright future at that time, it successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball, football and other clothing. Today, Fila has won a reputation for its excellent products, wide range of uses and novel designs. Products are sold in more than 30 countries around the world.

Sixth place (Mizuno) - Japan

Founded in 1906, MIZUNO is one of the world's leading sports brands, serving various sports. Mizuno Corporation of Japan has been recognized by the International Olympic Committee as a sponsor of the Olympic Games.

MIZUNO has a complete range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure that sports are more comfortable and safer. At the same time, we firmly believe that only by combining technology with human sensibility can we create perfect quality. While expanding the product range, we continue to adopt new technologies, develop new products, and enhance product functionality to meet the needs of today's market. Quality control of excellence is the foundation of MIZUNO products.

No. 7 (UMBRO) - United Kingdom

UMBRO, an internationally renowned brand with a history of 78 years, is a football apparel manufacturer based in the United Kingdom. It was founded in 1924 by the British Humphreys brothers. The brothers combined the five English letters in their English name (HUMPHREY BROTHERS) to form the word UMBRO, and then added a diamond double rhombus pattern to become the registered trademark of UMBRO today.

In the course of Umbro's growth, it has won the World Cup with many powerful teams, including the 1966 World Cup champion England team. The same year was also Umbro's most glorious historical moment. At that time, it entered In the last 16 teams, 15 teams wore Umbro jerseys. With a history of more than 70 years, Umbro has been developing steadily with the brand concept of focusing on football. It has now become a world-famous supplier of professional football clothing and equipment, providing all football-related equipment.

Eighth place (back-to-back KAPPA) - Italy

In the early 1970s, a profound social and cultural change took place in Italy, which can be called resistance and rebellion. Era. During this change, clothing also adapted to the new lifestyle: formal clothing was no longer popular, and casual clothing became popular. Kappa is the product of this change. In the early 1980s, ROBE DI KAPPA proactively developed the sportswear market, and Kappa Sport (now Kappa) was born. A man and a woman sitting back to back formed Kappa's brand logo with a strong romantic sentiment. It is full of romantic European style.

In the past two years, fashion products have been continuously launched. Designers have paid more attention to fashionable colors and elegant styles, and combined with the fashion elements incorporated into sports products, they fully embody the Kappa brand's "sports, fashion, and style". The brand personality of "sexy and tasteful".

Ninth place (DIADORA) - Italy

Diadora is a leading Italian international sports brand in Europe, founded in 1948. Many world-class sports players are signed and sponsored by Diadora, including Serie A powerhouse Roma, famous stars Roberto Baggio, Veri and the best referee in world football, Collina.

Tenth place (LOTTO) - Italy

Lotto is a major brand in the Italian sports field and a leader in football and tennis.

The above is the material quoted by me. If it comes to appearance, I recommend buying Lotto PUMA and Reebok FILA. They are both good and comfortable. If it is NIKE and AD, KAPPA, which has a high technical content, is not recommended. The appearance is not very good-looking. The technical content is not high, and the comfort is average. The above is purely my personal opinion. I hope you will adopt it. Thank you