1. The development history of the Nike brand

When Phil Knight founded Nike with $500 in 1964, he never dreamed that it would become the largest company in the world today. sports shoe brand.

In 1972, Knight and Bowerman finally invented a shoe and decided to make it themselves. They contracted production tasks to Asian factories with cheap labor and named the shoes Nike, after the Greek god of victory.

At the same time, they also invented a unique logo Swoosh (meaning "swish"), which is extremely eye-catching and unique. This mark is found on every Nike product. In short, Swoosh is the logo of NIKE. In the early days of creation: when it comes to the history of Nike in the 1960s and 1970s, we must go back to 1958, when the founder Phil Knight was just a track and field player at Oregon State University. Team players often complained to coach Bowerman during practice that the United States had never produced a pair of really good sneakers.

Knight majored in accounting and returned to his hometown to teach in Portland after graduation. In 1964, Knight and his coach Baoermen invested US$500 each to establish a sports shoe company named Nike, which comes from the Greek and means "victory".

In the early days of the company, Knight used his connections in the sports world to travel to various track and field sports venues and set up stalls to sell his running shoes. The products at that time were purchased from Japan, and he often believed that sports shoes designed in the United States must have unlimited potential.

In the early 1970s, Knight began to implement the idea of ??designing his own shoes. After careful research and investigation, he found that the market demand was enough to support him in establishing his own production line. However, in the end, it was decided to rely on Japan's production experience. In 1972, Knight signed its first contract with Japan to officially produce completely American-designed Nike sneakers.

In the following years, the yen continued to appreciate and labor costs rose, making the cost of producing shoes in Japan increasingly high. At this time, Nike has accumulated a stable foundation of overseas production experience, and then extended its tentacles to manufacturers in other countries.

In order to reduce production costs, Nike moved Japanese production lines to South Korea and Taiwan in 1975, where labor costs were relatively low. After the cost has dropped significantly, Nike has more abundant resources to engage in research and development and marketing activities.

Nike's expansion of foundry manufacturers from countries with low labor costs was a revolutionary initiative in the industry at the time. Nike is well aware that the production of shoes requires intensive labor, so it is inevitable to seek overseas OEMs with low labor costs, and there is no room for change.

Despite this, overseas OEM still has its risks. Due to the distance and cultural differences between different countries, quality control is more difficult. Therefore, when Nike places large-scale orders to OEMs, it often goes through a very careful evaluation process to ensure that the finished product meets Nike's quality standards.

During this period, Nike's strategic focus was entirely on: 1. Establishing the best overseas production operation model; 2. Providing new designs and styles to OEMs; 3. Facing difficulties in maintaining quality standards And trying to revitalize: In the 1980s and early 1980s, Nike made a fortune and continued to play the role of a professional manufacturer of sports shoes in the United States, but it did not have any production factories of its own in the United States. Soon, the number one competitor, Reebok, came up.

Founded in 1981, led by founder and CEO Paul Fireman, it emerged as a dark horse and launched sports shoes with novel designs and strong momentum, which successfully swept the industry. share market. By the mid-1980s, Reebok was able to compete with Nike in fierce competition.

In 1987, Reebok reached a higher level. With sales of 991 million US dollars and a 30% share, it became the leader of the sports shoe market. Nike achieved sales of 597 million US dollars and 18% share. % share of the market. In the battle for hegemony between Nike and Reebok, the problems and opportunities lie entirely in the changeable and design-oriented nature of the target market.

In other words, what young people (teenagers, young adults) buy is not only sports shoes, but also the "fashion sense" represented by the shoes themselves. Both shoe giants have realized that if they want to expand the market, they must transfer the original concept of professional sports shoes to the broader market of "fashion-seeking" teenagers and young adults.

Reebok seized the opportunity and took the lead in entering this golden market, using superior products and aggressive public relations activities to hit Nike hard. Reebok CEO Philmont once publicly criticized Nike: "Knight is just a shoemaker. He always thinks he is a great athlete."

Knight responded contemptuously: "The reason why I hate Reebok is because its R&D system is basically a counterfeit machine." In order to counter Reebok's provocation, Nike made a determined effort to invest huge sums of money in the research and development of new products. The most popular classic product is "The Nike Air Shoe" in the late 1980s.

Critic John Horan once expressed his opinion on Nike gas shoes in a special issue of the American sports industry: "In fact, it is a simple and easy-to-understand shoemaking technology. Air must be injected into the sole to form an elastic insole, that's all." Nike gas shoes were not officially launched until the early 1990s and achieved unprecedented success.

Therefore, the 1980s was a time when Nike was facing difficulties and striving for resurgence. During this period, Nike suffered fierce competition in the market, which also established the strategic focus of future new product development and design. tune. Climbing to the top: Nike gas shoes were launched with great fanfare in the 1990s. They spent millions of dollars to hire NBA superstar Michael Jordan as a product spokesperson and engaged in various marketing and advertising activities, setting a record for sports goods in history. The first case of a new high sponsorship price, which is the envy of the world.

The advertising appeal combines Nike gas shoes with Jordan's image and almost magical basketball skills. Since then, Nike has gradually regained its lost ground in the market. Reebok, forced by the situation, hastily launched the "Reebok Pump Shoe" to challenge the situation, with the NBA's second most popular star Shaquille O'Neal (Shaquille O'Neal) Neal) as the spokesperson, but unfortunately the trend is over.

At this time, Nike's share increased from 25% in 1989 to 28% in 1990, while Reebok fell from 24% to 21%. This counterattack was surprisingly successful, and Nike realized that.

2. Nike brand history

In 1972, the track and field coach of the University of Oregon. As a coach, he paid great attention to his athletes and understood their sports needs

Not only As much as he was a coach, he was such a teacher. He gave his athletes the "competitive response" - learning how to win.

Bowerman was also an innovator, and his inspirational trip to New Zealand in 1962 What he brought back to the United States were new concepts of running and physical fitness. At the same time, it quickly caused a revolutionary response in American sports. He brought new training methods, which completely changed the training methods of athletes. .

Bowerman instilled the spirit of loyalty, competition, and teamwork into his athletes bit by bit, while gradually establishing the foundation of today's Nike cooperative culture.

Bowerman As a coach, Mann was committed to constantly making his athletes perform better. Therefore, he designed sneakers for his athletes that were less prone to injury and allowed them to perform better. His shoes were better than the sneakers of the time. Lighter and more comfortable

He experimented with a variety of materials and let his athletes try them.

Phil Knight - founder of Nike (1957)

He is an excellent middle-distance runner

Although he did not win many races, Bowerman's "competitive reflection" inspired him and gave him the pursuit to reach his limit. The desire and desire to perform the best

Phil Knight studied business management at Stanford University. He once wrote an article about Japan’s production opportunities and pointed out that he believed that at that time, Japan had a low-price, high-quality Quality sneakers will replace German sneakers as the leader in the U.S. market

Bowerman's principles for his athletes as a coach are also Knight's principles in business.

Perform...mentally, physically, emotionally

Focus on...do your best

Compete To win…….Teamwork 3. History of Nike

In 1972, NIKE was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman.

In 1973, Steve Prefontaine, the American record breaker from 2,000 to 10,000 meters, became the first track and field athlete to wear NIKE sneakers.

In 1978, NIKE International Corporation was formally established. NIKE shoes began to enter overseas markets such as Canada, Australia, Europe and South America.

In 1979, the first Tailwind running shoe using NIKE's patented air cushion technology was born. The first NIKE clothing production line was launched.

In 1980, NIKE entered China and established the first NIKE production liaison office in Beijing. After that, NIKE adhered to the concept of "Local for Local" (where it is, where it is for), not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology, and sales concepts, taking what is local and using it locally, Rapid progress has been made in China.

In 1996, NIKE (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was officially established in China. It is headquartered in Shanghai and has branches in Beijing and Guangzhou (Hong Kong was also established in January 2002 as The branch was merged into the China region).

In May 2002, NIKE began to hold the NIKE Scorpion 3-on-3 football match nationwide. Hundreds of youth teams competed in Guangzhou, Shanghai, and Beijing for 14, 16, and 18-year-olds. Three levels of medals. This is another great move made by NIKE for the development of youth sports in China.

In August 2002, in China, NIKE not only supported the development of Chinese football, but also paid attention to the development of young people. It launched the "My Dream" large-scale youth sports series, the first NIKE Youth Football Super Cup, 4 on 4 Youth Football Open and other activities.

In 2008, Nike was selected into the "No. 1 Brand in Chinese Buyer Satisfaction" compiled by the World Brand Value Laboratory, ranking 14th. 4. I’m looking for a copy of the development history of Nike

Let me introduce a book to you, it will come in handy! Book Title: The Nike Way: 8 Rules for Winning Business Crowns Summary Today, the brand "Nike" is deeply rooted in the hearts of the people.

Owning a pair of "Nike" sneakers has become the dream of millions of teenagers. Nike's success is no accident, it has its own secret to success.

This book provides a detailed analysis of Nike's development history, brand, advertising and marketing, business strategy, competitive strategy, corporate culture, innovation strategy, social responsibility and other aspects, which can make readers Learn the most knowledge in the least time. This book is suitable for business managers, business people, consultants, and people who are interested in Nike.

The author Sun Liwu belongs to the collection Famous Enterprise Classroom Press People's Posts and Telecommunications Press Edition 1st Edition 1st Publication Date October 1, 2005 Category Marketing Management ISBN Book Number 7-115-13838-9/F .658 format, 16 format, paperback, plain paper, 164 pages, 75,000 words, Table of contents rules 1 The Nike way: from imitator to industry leader 1 The dream of sports shoes, the dream of young people 2 The starting point of the dream is imitation 3 Create your own brand 6 rules 2 The Road to “Goddess of Victory”: How Nike Achieves Brand Dominance 15 The Leap from “Six Dimensions” to “Goddess” 16 The Brand Becomes a Source of Generous Profits 18 The Voice of the Brand – “Slogan” 21 How Nike Builds a Brand 23 Nike’s Brand connotation 32 Learn from Nike - Achieve your brand dominance 39 Rule 3 Powerful engine: Nike's creative advertising 45 Nike's advertising behavior 48 Advertising - Nike wears "air-cushion shoes" 50 Infinite communication - Nike's advertising creativity 53 Win-win game ——The protagonist of Nike advertising 59 The ultimate in celebrity advertising —— Jordan’s trip to China 63 Rule 4 The world’s factory: Nike’s virtual management 69 “Borrowing chickens to lay eggs” 73 Nike’s global strategy in the information age 81 Meters Bonwe—— China’s Virtual Business Attempt 87 Rule 5 Sharing Feast: Nike’s Competitive Strategy 95 Analysis of the Competitive Environment of the Sports Goods Market 97 Sharing Feast 100 Expansion of Nike’s Industrial Chain 109 Rule 6 Born for Sports: “People-Oriented” Nike Culture 115 Nike’s “Campus ” 117 “Athletes” Company—Nike People 120 Rule 7 Unconventionality: Nike’s path to innovative development 129 Inspiration from American waffles 132 Secrets in the “Innovation Kitchen” 133 New technologies and new products 135 Marketing innovation 140 Rule 8 Social Responsibility: Nike Crisis Management 147 Anti-Nike Trend 149 Nike Crisis 150 Nike’s Sense of Responsibility 159. 5. I am looking for a copy of the development history of Nike

Let me introduce a book to you, it will be useful! Book Title: The Nike Way: 8 Rules for Winning Business Crowns Summary Today, the brand "Nike" is deeply rooted in the hearts of the people.

Owning a pair of "Nike" sneakers has become the dream of millions of teenagers. Nike's success is no accident, it has its own secret of success.

This book provides a detailed analysis of Nike's development history, brand, advertising and marketing, business strategy, competitive strategy, corporate culture, innovation strategy, social responsibility and other aspects, which can make readers Learn the most knowledge in the least time. This book is suitable for business managers, business people, consultants, and people who are interested in Nike.

The author Sun Liwu belongs to the collection Famous Enterprise Classroom Press People's Posts and Telecommunications Press Edition 1st Edition 1st Publication Date October 1, 2005 Category Marketing Management ISBN Book Number 7-115-13838-9/F .

658 format, 16-volume bound, paperback, plain paper, 164 pages, 75,000 words, Table of Contents Rule 1 The Nike Way: From imitator to industry leader 1 The dream of sneakers, the dream of young people 2 The starting point of a dream is imitation 3 Create your own brand 6 Rule 2 The Road to “Goddess of Victory”: How Nike Achieves Brand Dominance 15 The Leap from “Six Dimensions” to “Goddess” 16 The Brand Becomes a Source of Generous Profits 18 Brand Voice – “Slogan” 21 How Nike Builds a Brand 23 Nike’s Brand Connotation 32 Learn from Nike - achieve your brand dominance 39 Rule 3 Powerful engine: Nike's creative advertising 45 Nike's advertising behavior 48 Advertising - Nike wears "air-cushion shoes" 50 Infinite communication - Nike's advertising creativity 53 Win-win game - -The protagonist of Nike advertising 59 The ultimate in celebrity advertising--Jordan's trip to China 63 Rule 4 The world's factory: Nike's virtual management 69 "Borrowing chickens to lay eggs" 73 Nike's global strategy in the information age 81 Meters Bonwe--China Virtual business attempt 87 Rule 5 Sharing feast: Nike’s competitive strategy 95 Analysis of the competitive environment of the sports goods market 97 Sharing feast 100 Expansion of Nike’s industrial chain 109 Rule 6 Born for sports: “people-oriented” Nike culture 115 Nike’s “campus” 117 "Athlete" company - Nike people 120 Rule 7 Unconventionality: Nike's innovative development path 129 Inspiration from American waffles 132 Secrets in the "Innovation Kitchen" 133 New technologies and new products 135 Marketing innovation 140 Rule 8 Social responsibility: Nike's Crisis Management 147 Anti-Nike Trend 149 Nike Crisis 150 Nike’s Sense of Responsibility 159. 6. History of NIKE Company

NIKE Company, headquartered in Beaverton, Oregon, USA, is a world leader in the design and marketing of sports footwear, clothing, equipment and accessories for various sports and fitness activities. The company was founded in 1972. Its predecessor was Le Cordon Bleu Sports, a company invested by Phil Knight, the current president of NIKE, and coach Bill Bowerman, who developed the first lightweight, wear-resistant nylon marathon running shoes in 1967. In 1973, Perry Fountain, the record holder for all American runs from 2,000 to 10,000 meters, became the first track and field athlete to wear NIKE sneakers. In 1978, NIKE International Corporation was officially established. NIKE shoes also entered overseas markets such as Canada, Australia, Europe and South America, becoming the brand with the highest market share of global sports products.

NIKE started as a small company producing running shoes. It has been committed to innovation and design, and has continuously increased investment in order to produce products that can improve athlete performance. In China, NIKE signed sponsorship agreements with four A-level football clubs as early as 1994. At the same time, it also maintains close cooperative relations with the men's basketball and women's basketball national teams. The company is also committed to the cultivation of sports stars and opportunities for young people to participate in sports. From 1996 to 1997, NIKE fully sponsored the Chinese Jianlibao youth team to study abroad in Brazil. For the first time, a 3-on-3 basketball game, NIKE high school men’s basketball league, and the Nike Youth Football Super Cup were launched.

NIKE's slogans "Just Do It" and "There's No Finish Line" are the best proof of all NIKE's achievements: success never has a past tense, only a future tense.

Founder

Track and field coach Bill Bowerman (USA) Middle-distance runner Phil Night (USA)

Year of establishment

1972 Year

Name meaning

Name of the Greek goddess of victory

Trademark

SWOOSH (feathers) symbolizing the wings of the Greek goddess of victory, represents With "speed + dynamics".

Current owners

Still run by the founders.

Current nationality

American brand

Development history of NIKE company

1957

Phil Nike Special - Young middle-distance runner + Bill Bowerman, an excellent track and field coach, the two work together to provide athletes with the best performance products.

1964

BLUE RIBBON SPORTS was established. Two $500 dollars plus a handshake equaled the future NIKE company.

1965

Jeff Johnson ------ BRS's first full-time employee.

1968

Innovative CORTEZ and BOSTON running shoes.

1971

NIKE & SWOOSH ------ The goddess of victory in dreams, NIKE company was officially established. NIKE began to have its own sports shoe products, and the first popular ones were running shoes.

1972

WAFFLE "Waffle" outsole------lighter and more durable.

1973

Prefontaine ------ the first NIKE champion. Because of its strong fighting spirit and perseverance, it is known as the "soul" of NIKE.

1979

Tailwind running shoes, the first pair of shoes using NIKE AIR-SOLE patented air cushion. NIKE is headquartered in Beaverton, Oregon.

1981

EKIN is established.

1985

The launch of rising star Jordan and the first-generation AIR JORDAN basketball series is NIKE's most successful sponsorship investment.

1989

Reset NIKE headquarters at the World Campus in Beaverton.

1991

AIR180 viewing angle------visible air cushion.

1992

AIR HUARACHE------foot-shape protection technology.

1993

AIR MAX------The King of Air Cushions.

1994

AIR MAX square ------ combined air cushion technology.

1997

NIKE signed a ten-year contract with the Brazilian Football Federation and will move towards its position as a leader in global football.

1997

Zoom AIR------impact air cushion.

1999

Tuned AIR------adjustable air cushion.

2000

NIKE SHOX technology.

7. The history of NIKE

The most detailed history of Nike. Bill Bowerman - the founder of Nike. In 1972, he was the track and field coach of the University of Oregon. As a coach, he paid great attention to his athletes and understood their athletes. The sport demands more than just a coach, he is a teacher. He gives his athletes a “competitive response” – learning how to win. Bowerman was also an innovator, leading the team on his inspired 1962 trip to New Zealand. What returned to the United States was a new concept of running and physical fitness. At the same time, it quickly caused a revolutionary response in American sports. He brought new training methods, which completely changed the training methods of athletes. For loyalty , competition, and teamwork spirit, Bowerman instilled it into his athletes bit by bit, while gradually establishing the foundation of today's Nike cooperation culture. As a coach, Bowerman is committed to constantly making his athletes perform better, Therefore, he designed sports shoes for athletes that were less likely to cause injuries and allowed them to perform better. His shoes were lighter and more comfortable than the sports shoes of the time. He tried a variety of materials and made His athletes tried. Phil Knight - founder of Nike (1957) He was an excellent middle-distance runner. Although he did not win many races, Bowerman's "competitive reflex" inspired him and gave him a Pursue the desire and desire to reach your limit and perform your best. Phil Knight studied business management at Stanford University. He once wrote an article about Japan's production opportunities and pointed out that he believed that at that time, Japan had a low-cost, high-quality Sneakers will take over the German sneaker leadership position in the U.S. market. Bowerman's principles as a coach to his athletes are also Knight's principles in business. "Competitive response" makes a commitment to performance...mentally, physically on, emotional attention... try your best to compete to win... Teamwork The birth of Le Cordon Bleu Sports Company (1962) Phil Knight and Bill Bowerman each contributed $500 to reach an agreement,** * established a company together and promised to provide athletes with the most professional and better sports shoes. This new company was Le Cordon Bleu Sports Company or brs.. At that time, it acted as an agent for Japanese Tiger sports shoes, and at the same time mainly The offerings are also for relatively professional athletes and coaches. They begin to build new relationships with athletes, many of which will last their entire lives. After earning his MBA, Knight began his world tour. While staying in Japan, He contacted Onitsuka Tiger Sports, a company that produces high-quality professional sports shoes. At the same time, he began to look for and develop development opportunities for them in the American market. In this way, a new company emerged, which Knight named "Blue Ribbon Sports"-- ----Nike's predecessor, early retail stores (1968) In 1968, Le Cordon Bleu Sports opened its second retail store in Oregon, the United States. It became a paradise for runners because at that time, there were no truly technological running shoes. .So runners suddenly felt that there was a sports company that truly served them and shared the passion of sports and running with them. At the same time, it assumed the obligation to manufacture authoritative professional sports shoes. Early retail stores were usually opened on the side of the sports field, which provided a Give Nike employees a place to learn business and have direct contact with our customers. The foundation on which Nike is built. Bowerman We must share commitments and obligations with each other, so that everyone can achieve much more results through teamwork than individual efforts. . The birth of a new brand (1971) When the new brand was only six months old, Knight invited a female college student from the Art Department of the Polish National University to design a logo with speed and power.

Le Cordon Bleu decided to use this swoosh. Knight said, "I don't particularly like it, but I believe it will grow with us because of us." The name of the brand Jeff Johnson, Nike's first A full-time employee, he woke up from a dream and was inspired by "Nike". "Nike", the wings of the Greek goddess of victory. Johnson's suggestion was adopted after a week of debate by the committee. The first logo with the name and logo of Nike officially appeared together. In 1972 (1972), the first Nike office sales product was in Poland. Every Nike employee encouraged their friends and family to come to the office building to patronize. Nike began grassroots promotion (1972). Le Cordon Bleu Sports first appeared in the United States in 1972 Nike was launched in the Olympic cross-country race, and runners saw sneakers with waffle outsoles for the first time. The design of the waffle sole was inspired by the waffle pot sole that Bowerman’s wife made for him for breakfast. The sole change revolutionized running and provided a lighter, more durable outsole for athletic shoes. Runner Mark Covert was the first to cross the finish line wearing a Nike waffle outsole running shoe. Athletes (1972) Sidney Wicks wore early Nike sneakers. In 1972, Nike signed *** new star Sidney Wick. Wicks was one of the first athletes to wear Nike basketball shoes. As Bowerman said, Nike is committed to providing athletes with light weight. Many athletes have used Nike sports equipment one after another for quality and better wearing sports equipment. The Soul of Nike (1973) In 1973, American record holder Steve Prefontaine became the first track and field athlete to wear Nike sports shoes. After being trained by Bowerman, He has made many young athletes move towards Nike, a young sports brand. The reason why prefontaine's is called the "soul of Nike" is because of his perseverance, tenacious fighting spirit, and desire to win. Unfortunately, His life only lasted until 1975, when he was killed in a car accident at the age of 24. Waffle Trainer (1974) This print advertisement first appeared on the back cover of the United States. It is a very exciting advertisement and at the same time Made into small notes. At the same time, it is a very good emotional way to connect consumers and the Nike brand. In fact, "there is no finish line" (there is never an end) is also Nike's motto. Nike is never complacent and always We must continue to surpass previous successes while providing our customers with the most authoritative and dynamic products and services. It has never been just a product, but the company's waffle-soled training shoes have become the best-selling sports shoes in the United States. Research , design and development, Nike continues to use innovative technology. In this sports shoe designed and developed for women, it made a trend mistake. In order to enhance stability, but in fact, it does not conform to human body movement. 8. The history of nike

The development history of Nike ●In 1972, NIKE was officially established.

Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman. ●In 1973, Perry Fountain, the American record holder for running from 2,000 to 10,000 meters, became the first track and field athlete to wear NIKE sneakers.

●In 1978, NIKE International Corporation was formally established. NIKE shoes began to enter overseas markets such as Canada, Australia, Europe and South America.

●1979. The first Thaiwind running shoe using NIKE's patented air cushion technology was born.

The first NIKE clothing production line was launched. ●In 1980, NIKE entered China and established the first NIKE production liaison representative office in Beijing.

Since then, NIKE has adhered to the concept of "Local for Local" and not only introduced advanced technology to China, but also devoted itself to the cultivation of local talents, production technology, and sales concepts, and achieved success. It is used locally and used locally, and it has made rapid progress in China.

●In 1996, NIKE (Suzhou) Sporting Goods Co., Ltd., a wholly-owned subsidiary, was officially established in China, with its headquarters in Shanghai and branches in Beijing and Guangzhou (Hong Kong was also merged into China as a branch in January 2002 ).

●In May 2002, NIKE began to hold the NIKE Scorpion 3-on-3 football match nationwide. Hundreds of youth teams competed in Guangzhou, Shanghai, and Beijing for the 14th, 16th, and 18th level respectively. Medals at three levels. This is another great move made by NIKE for the development of youth sports in China.

●In July 2002, NIKE specially invited NBA superstar Vince Carter, known as "Dr. Freeker", to come to Beijing. The purpose of Carter's trip was to support China's youth basketball career and spread liberal education. guest culture. ●In August 2002, Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.

●In July 2002, NIKE specially invited NBA superstar Vince Carter, known as "Dr. Funk", to come to Beijing. The purpose of Carter's trip was to support the development of China's youth basketball career and represent Nike donated backboards to the Chinese Basketball Association. In August 2002, Nike will sponsor a group of "street basketball teenagers" who represent the American free basketball culture to come to China to compete with their Chinese peers.

In China, NIKE not only supports the development of Chinese football, but also pays attention to the development of young people. It has launched the "My Dream" large-scale youth sports series, the first Chinese 3-on-3 basketball game, and NIKE high school men's basketball. League, NIKE Youth Football Super Cup, 4-on-4 Youth Football Open and other activities.