The recognition of a well-known trademark needs to meet the following conditions:

1. Be well known to the relevant public;

2. Have a certain period of use;

3. There is a record of being protected as a well-known trademark;

4. The publicity work has a certain duration, extent and geographical scope;

5. Other conditions.

Legal basis

Article 13 of the "Regulations on the Implementation of the Trademark Law of the People's Republic of China"

A trademark that is well known to the relevant public shall be held by When a person believes that his or her rights have been infringed upon, he may apply for well-known trademark protection in accordance with the provisions of this Law.

If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else’s well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited.

Article 14

Well-known trademarks shall be determined at the request of the parties as facts that need to be determined in handling trademark cases. The following factors should be considered in determining a well-known trademark:

(1) The degree of awareness of the trademark by the relevant public;

(2) The duration of use of the trademark;

(3) The duration, extent and geographical scope of any publicity work for the trademark;

(4) The record of the trademark being protected as a well-known trademark;

(5) The Other factors that make a trademark famous.