The predecessor of Shanghai Meijiajing Daily Chemical Co., Ltd., China Chemical Industry Corporation, was born in 1912. It was founded in Shanghai by the patriotic industrialist Mr. Fang Yexian. In 1922, China's first toothpaste, "Samsung" toothpaste, was produced. After liberation, China National Chemical Industry Corporation went through a series of adjustments, from China National Chemical Corporation to Shanghai Toothpaste Factory, from Shanghai White Cat Co., Ltd. to Shanghai Meijiajing Daily Chemical Co., Ltd. in 2014. Years have changed, and the company has always stood at the forefront of the industry. Working silently for the oral hygiene and care industry in China. Over the past few decades, it has created many firsts in the history of Chinese toothpaste development: the first fruit-flavored industry model toothpaste, the first anti-caries toothpaste, the first revolutionary aluminum tube washing toothpaste, the first anti-acid and anti-caries toothpaste. Sensitive drug toothpaste, the first fluoride-free child-safe anti-cavity toothpaste, the first automatic packaging machine, the first automatic hose production line, etc.
In the 1990s, the "Mejia Net" brand was leased to joint ventures, but sales declined severely, with annual sales falling by about two-thirds.
In order to revitalize domestic brands, at the beginning of this century, Shanghai Toothpaste Factory Co., Ltd. officially took back the right to use the "Maximum" toothpaste trademark. After the brand was withdrawn, "Megajing" changed its subordinate position in the production and operation of the joint venture company. Under the planning of the newly established Shanghai Meijiajing Daily Chemical Co., Ltd., it launched the "Zhi Shang" series of toothpaste brands focusing on high-end products, as well as specially targeted at The "Popwa" children's toothpaste brand for young children has regained the attention and recognition of consumers.
2012 is the 100th anniversary of the birth of the China Chemical Industry Corporation, the predecessor of Shanghai Meijiajing Daily Chemical Co., Ltd., and also the 90th anniversary of the birth of China's first toothpaste. Founded in 1912, China Chemical Industry Society was the first daily chemical factory in Shanghai and one of the earliest national industrial enterprises in China to develop. In 1922, China's first toothpaste - "Samsung" toothpaste - was produced here. It was the birthplace of the toothpaste industry and laid the foundation for the development of China's toothpaste industry.
From Sinochem, Shanghai Toothpaste Factory, to Shanghai Meijiajing Daily Chemical Co., Ltd., many firsts in the development history of Chinese toothpaste have been created here: the first fruit-flavored industry model toothpaste, the first anti-bacterial toothpaste Caries toothpaste, the first revolutionary aluminum tube washing toothpaste, the first anti-acid and anti-allergic drug toothpaste, the first fluoride-free child-safe anti-cavity toothpaste, the first automatic packaging machine, the first automatic tube Production lines, etc., and launched brands such as "White Jade", "Zhonghua", "Maxamin", "Shanghai" anti-acid, "Popwa", "Zhizhen Kemin", "Zhi Shang" and other brands in different historical periods.
In order to celebrate its 100th anniversary, Shanghai Meijiajing Daily Chemical Co., Ltd. spent nearly a year integrating corporate and social forces, sorting out the business development history of the company, interviewing historical parties, sorting out a large number of documents and pictures, and collecting Precious objects from various periods, with the help of the Oriental Pearl's advantageous publicity platform that shines in Shanghai and radiates across the country, comprehensively display the company's century-old history and increase visitors' understanding of the development history of China's toothpaste industry.