1. The brand names are different

The big one is: DAZZLE; the small one is: d’zzit.

2. Different positioning

Dadisu is positioned as mid-to-high-end fashion. Xiaodisu is positioned as mid-range trendy women's clothing, and its core audience is 18-35 years old.

3. Suitable for different groups of people

Dadisu’s core audience is between 25-40 years old, suitable for mature women, and the style of clothes is more mature. The core audience of Xiaodisu is between 18 and 35 years old. It is suitable for young women and the style of clothes is more lively.

Extended information:

Disu Fashion Co., Ltd. was founded in Shanghai, China in 2002. It is a clothing and fashion group operating multiple brands. Since its establishment, the company has established four well-known women's clothing brands and one men's clothing brand around the positioning of mid-to-high-end women's clothing brands. As of the end of 2016, the terminal sales network of Disu Fashion's brands has covered more than 30 provincial administrative regions across the country, with a total of more than 1,000 stores.

In the future, Disu Fashion will invest more energy and resources in building the core value of the brand, hoping to build a brand through extraordinary creativity, artistic charm and a shopping experience that deeply touches the soul. A fashion paradise that is brave, innovative and full of dreams, bringing rest and joy to the hard and fragile life, and becoming an industrial group with international competitiveness focusing on the fashion field.

Disu Fashion Portal-DAZZLE

Disu Fashion Portal-d’zzit