1. Name

An excellent and perfect trademark must not only have a beautiful and distinctive pattern, but also have a distinctive, loud and catchy name. The brand name not only affects the future circulation and dissemination of goods in the market, but also determines the entire design process and effect of the trademark. If the trademark has a good name, it can give the graphic designer more advantages and flexibility, and the designer may be more creative. On the contrary, it will bring certain difficulties and limitations, and will also affect the expressiveness of the artistic image.

2. Patterns

Country names, national flags, national emblems, military flags, medals, or those that are identical or similar to them, cannot be used as trademark patterns. Some special signs stipulated by international and domestic regulations, such as the red "cross", civil aviation signs, railway emblems, etc., cannot be used as trademark patterns. In addition, when choosing animal images as trademark patterns, you should pay attention to the likes and taboos of different ethnic groups and countries towards various animals.

3. Color

Color is one of the three basic elements of form (shape, color, and quality). The commonly used colors for logos are the three primary colors (red, yellow, and blue). These three colors have relatively high purity, are brighter, and are more eye-catching. Color is a basic topic that must be studied in the discipline of industrial design. Color research involves many disciplines such as physics, physiology, psychology, aesthetics and art theory.

About the three elements of a successful logo design, the editor of Qingteng will share with you here. If you have a strong interest in page layout, website design, graphics processing, etc., I hope this article can be helpful to you. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.