1. What is trademark transfer? According to the provisions of the current Trademark Law, trademark transfer is an important way for a trademark registrant to dispose of its trademark rights. It refers to a legal act by which a trademark registrant transfers all its trademark exclusive rights to others in accordance with the procedures prescribed by law. . The registrant of a trademark is called the assignor, and the person who accepts the registered trademark is called the assignee. Trademark transfers must be announced in accordance with legal procedures and approved by the Trademark Office before the transfer registration can take effect. If the registrant transfers the registered trademark on his own without completing legal procedures, the Trademark Office has the right to order him to make corrections within a time limit or cancel his registered trademark. The assignee of a registered trademark shall ensure the quality of the goods using the registered trademark. 2. What is the difference between trademark transfer and trademark change? The transfer of a registered trademark is different from changing the name of the registrant. When the name of the registrant is changed, the subject of the registered trademark does not change, only the name of the registrant changes. When a registered trademark is transferred, its subject has changed, and the owner of the transferred trademark is no longer the original registrant. For the former, for example, if the name of a trademark registrant (enterprise) changes, only the change registration is required; for the latter, if the trademark registrant (enterprise) converts a partnership into a limited liability company, although the company name and address have not changed, However, it has essentially been transformed into a new corporate legal person, so the transfer registration procedures should be completed. After the trademark is transferred, the ownership of the trademark also changes. When a company's name or address changes, the ownership of the trademark does not change. Trademark changes also require that all trademarks registered by the registrant must be registered together for change. The transfer of registered trademarks can be handled separately, unless the trademark to be transferred is similar to other untransferred trademarks and needs to be transferred together, the others do not need to be transferred together.