The “most expensive cigarette” in China is newly launched today. “Yunyan Impression” wants to carry the banner of Yunnan cigarette image. At 10 o’clock this morning, the most expensive and unique light brown cigarette paper in the domestic cigarette market is “ "Coat" and the new product "Yunyan Impression" created by Kunming Cigarette Factory after one and a half years will be launched in Kunming in limited quantities at 30 locations at a top price of 600 yuan per carton. The light brown "coat" is the first in the industry. The light brown cigarette paper conveys the elegance and nobility of the "cloud and smoke impression". According to reports, in order to make new products stand out in today's market environment, R&D designers selected from dozens of colors of paper and finally decided to use novel light brown cigarette paper to highlight the noble quality of cigars. , the style reflects the standard of Kunyan's pure flue-cured cigarettes. Coupled with a concise, noble and simple trademark design, it not only continues the main body of the "Yunyan" brand, but also reflects the personality of the new product. The brown cigarette paper not only gives the "cloud smoke impression" its appearance, but also solves the problem of improving the smoking taste that is difficult to satisfy using white paper, so that the "cloud smoke impression" can not only change the smoke state to a certain extent, strengthen the style and characteristics of the cigarette, but also It has good degradability and safety, meets the relevant requirements of the most authoritative and strict German tobacco hygiene regulations in the international cigarette industry, and reflects international standards. Why is the most expensive one? The price of 600 yuan per piece is absolutely high-end in the market. Since the ultimate fate of low-end cigarettes and high-end cigarettes is to be reduced to ashes, why does "Yunyan Impression" offer such a price? "Yunyan Impression" not only has the obvious feature of tracking the world's advanced cigarette processing technology, but also has the technological innovation of Kunyan's independent intellectual property rights. In the development process of "Yunyan Impression", Kunyan conducted analysis and comparative evaluation on physical and chemical indicators and intrinsic quality correlation of hundreds of imported tobacco leaves from Zimbabwe and Brazil and high-quality tobacco leaves from Yunnan from different regions, grades and varieties. Identification, according to the requirements of product design goals, the formulators selected high-quality tobacco leaves that have been naturally aged for more than two years, and conducted hundreds of formula combination design experiments. On this basis, the leaf group of "Yunyan Impression" cigarettes was optimized and determined. formula, and each tobacco leaf used in the leaf group formula is carefully hand-selected to fully ensure that the color of the tobacco in each cigarette is golden, oily, and balanced, making the smoking flavor of "Yunyan Impression" exude a full and mellow flavor , fragrant tobacco aroma. With low tar content and sufficient aroma, "Yunyan Impression" breaks the previous restriction that high-end cigarettes must increase the tar content to satisfy the aroma. Focusing on the development direction of low-tar cigarettes in China, it is positioned at a smoke tar content of 12 mg. Natural products are used as the main body, and high-tech means and special equipment are used to process selected flue-cured tobacco, ensuring that the smoke aroma of "Yunyan Impression" is more delicate and mellow, and the aftertaste is more pure and comfortable, reflecting the perfect smell and taste enjoyment. In addition, the domestically leading bioactive additive (micromolecule capsule) technology that has applied for national patents can effectively regulate the state of smoke, establish a novel tasting style for Kunyan products, and improve the intrinsic quality of "Yunyan Impression" cigarette products. played a greater role. The inimitable technology of extracting flavors and fragrances from natural plants enables "Yunyan Impression" cigarettes to form Kunyan's unique product style, with clean and fresh smoking taste and full and rich aroma. Taking the lead in regaining the right to speak in the high-end market, the birth of "Yunyan Impression" has been given the important task of reviving Yunnan Tobacco in the domestic high-end cigarette market and regaining some territory for Yunnan. According to reports, before 1998, the first-class cigarettes produced in Yunnan accounted for more than 18% of the national market share. Due to fierce market competition and regional blockades, Yunnan cigarettes gradually lost territory in the first-class cigarette camp. At present, it only accounts for less than 10% of the market share. Industry insiders analyze that the major reshuffle of the domestic tobacco industry this year and next will be a good opportunity for advantaged companies to form competitiveness and brand lethality. Yunnan Tobacco must have a role in it. This is inseparable from the support of high-end cigarettes that reflect the technical level and competitiveness of Yunnan's cigarette industry. According to reports, the market path of "Yunyan Impression" is: first bloom in the province, then enter high-end cigarette consumption centers such as Beijing, Shanghai, Jiangsu and Zhejiang, and then radiate to key cities across the country. Cigarettes produced in Yunnan will not deviate from the real market demand. Before the "Impression of Yunyan Cigarettes" priced at 600 yuan a piece, Yuxi Tobacco Factory and Honghe Cigarette Factory had already launched high-end products. Will cigarettes produced in Yunnan embark on a high-end cycle? The expert's answer is no. According to the current income estimates of my country's urban and rural populations, the main consumption of cigarettes in urban areas is 4 to 5 yuan per pack, while in rural areas it is about 2 yuan.

At present, 9.97% of the cigarettes produced by enterprises in our province are Category 1 cigarettes, 27% Category 2 cigarettes, 51% Category 3 cigarettes, 11% Category 4 cigarettes, and more than 60% are Category 3 or 4 cigarettes. . Yunnan Tobacco's mid- to low-end cigarettes are still strong in the domestic market, and the layout and proportion are in line with market demand. The best tobacco in China /new25.htm