The meaning of the Li-Ning trademark is: fully embodying the vitality and enterprising spirit contained in the sports brand.

The Li Ning trademark uses a large letter L. The overall design is composed of the deformation of the Chinese pinyin LI and the first large letter L and N of NING. The main color is red to create a vivid, delicate, beautiful and dynamic and modern implications. The symbolic meaning of Li Ning's trademark is the flying red flag, the burning torch of youth, the passionate rhythm and vitality.

The actual Li Ning trademark has no special meaning. It adopts the expression method of advertising trademark design to give people a strong sense of modernity, visual impact or comfort, which attracts people's attention and is unforgettable.

Extended information:

The new generation of Li Ning trademarks is slightly different from the past. In order to cope with the expansion of the global market, Li-Ning Sporting Goods Co., Ltd. will start to replace the new LOGO in the third quarter of 2010. The products cover all product lines of Li-Ning sports shoes, clothing, accessories and ball games. At the same time, global Li-Ning stores and corporate UI All will use this new logo.

The design of Li Ning’s new LOGO still follows the design concept of the old logo. The fluttering shape will be sharper and more dynamic, conveying to consumers the product culture of “breakthrough, enterprising and innovative”.

The Li Ning trademark has changed with the change of Li Ning's slogan. "Make The Change" has become Li Ning's new brand slogan and will replace "Everything is possible" in marketing promotions. "The new brand statement embodies the evolution from daring to think and daring to act. It encourages everyone to dare to change and break through. It is a call to action for the new generation of creators." said the brand manager of Li Ning Company.

The new Li-Ning trademark not only inherits the visual assets of the classic LN, but also abstracts Li-Ning's original "Li-Ning Cross" action, and uses the "human" shape to interpret sports values. The brand manager of Li Ning Company explained: "Everyone is encouraged to express themselves and realize themselves through sports. The new logo has cleaner lines, a tougher silhouette, and is more dynamic and powerful."