The cognition of a brand begins with the brand logo. The logo of a brand often blends the culture and connotation of the brand, which has far-reaching implications and even has a story behind it. Take Rolls-Royce, the world's top luxury car, for example, its logo originated from a romantic love story, and the formation of the flying goddess also came into being. Maserati, an Italian luxury car brand, designed its Trident LOGO by the only artist among Maserati's six brothers who didn't understand automobile technology and commercial operation, and was inspired by Neptune statue. Whether it's a myth or a love story of abuse, car brands are always inseparable from the theme of "whose logo looks better".

the logo not only has the function of voice communication, but also shows the brand image and force more clearly than the slightly boring corporate culture. Then, it is a very cautious thing to change the LOGO of a car brand. If it succeeds, it will be reborn, and if it fails, it will hurt the bones. At present, with the iterative changes of the times and products, many automobile brands will record and display the brand appearance in different periods and enhance the brand value by changing the label.

Next, let's take an inventory with Xiaobian to see which car brands have been "reborn" after the rebranding.

roewe

we can see the clue from a poster released by SAIC on the day of Arbor Day on March 12th. The poster shows a brand-new style of icon. Eye-catching netizens have made up for SAIC Roewe to get a new LOGO? Compared with the old standard, the new standard adopts a metallized design style, and the main body is based on R in ROEWE. Some netizens also said that the new IIIR? The LOGO looks more and more like Rolls-Royce, which may be the official "egg". Let's look forward to the official announcement!

BMW

Recently, BMW's rebranding has also attracted a heated discussion among netizens. This is BMW's first bid change in 23 years. The new logo adopts a flat design, retaining the "blue sky and white clouds" of the old logo and not abandoning the symbol from Bavaria. The outer black ring is turned into a transparent hollow-out type, which also makes the blue and white colors more clear and concise. The brand-new logo is also equipped with a futuristic pure electric concept new car BMW? On the i4 model.

This bid change is of great significance to BMW's brand. For the sixth time in the brand history of more than 1 years, the new bid with the black ring around the shield was removed, which shows BMW's more open and transparent attitude towards young car buyers. BMW officials also said that they will apply the brand-new logo to all models. However, it is hard to say for the time being whether this new car logo will be recognized by the majority of riders. In fact, many netizens have said that it is easy enough to change the BMW LOGO. The black part of the logo was deleted with the eyedropper tool in photoshop and then saved as a PNG again.

KIA

KIA also has a flat LOGO design. Park Han-woo, president of KIA Motor Company, said that the logo will be changed this year, and the new logo will be officially released in October this year. In fact, as early as last year's Geneva Motor Show, KIA released a brand-new concept car, Imagine, with a brand-new logo. Compared with the original LOGO, the new logo is simpler and smoother, and younger.

I believe that Kia's adjustment of logo design this time is Kia's layout for brand remodeling and product transformation. Nowadays, under the younger car environment, Kia is also actively seeking changes, which can be seen from the logo.

Nissan

According to the latest trademark application information exposed by overseas media, Nissan will soon change its brand. The new logo retains the circular+letter layout, changes to the popular flat design style, abandons the three-dimensional design and chrome-plated texture of the existing logo, and looks more concise. It is worth mentioning that Nissan's last bid change was in 23, and 22 was the year when Nissan's operating profit achieved the highest income in history. It was of great significance to change the LOGO that year. After a lapse of 17 years, Nissan has put the rebranding on the agenda, which is also profound. At the same time, Nissan's 37Z sports car logo has also been redesigned, with a retro shape, similar to the 24Z logo in 1971, and the return is simple, which inevitably evokes the feelings of Nissan's old cars.

Baojun

Before changing the logo, netizens were not very friendly to Baojun's logo, which used "horse" as the logo of Ferrari, Porsche and Mustang. Some netizens rated it as "donkey head logo". However, it turns out that before May 218, this "Horsehead" became the mascot of Baojun in running all the way in terms of sales volume, and it was very popular in third-and fourth-tier cities. In 219, Baojun changed the new standard and took the diamond standard. The new logo looks like a diamond gem, which is more concise and three-dimensional. The charm of "horse's head" looms faintly, and it still feels like Baowo from a distance. Baojun's intention to change the standard is also very obvious, to enhance the level of brands and products.

xinbaojun will also take "youth, technology, intelligence and networking" as its brand gene, and its brand-new SUV? The RS-5 has adopted a new logo, and recently launched a 1.5T manual super interconnected deluxe edition, which is equipped with a 1.5t inline four-cylinder engine. The transmission system is matched with a 6-speed manual gearbox, meeting the national six emission standards.

Volkswagen

Volkswagen, known as the big bidder, has changed its bid for 12 times since 1937, and its sales volume has always been among the best, and the impact of frequent bid changes has not changed much. The new LOGO replaced in 219 is thinner and flatter. The bid change is also to highlight the latest concept, create a zero-emission trip suitable for everyone, and replace all gasoline vehicles with electric vehicles by 25. At the same time, Volkswagen also changed the LOGO of the high-performance department R.

At present, the new car logo has been used in the brand-new SUV shadow finder, and then the electric car Volkswagen ID.3.

Red Flag

For the red flag with profound cultural heritage, its sunflower logo has been used for more than 5 years, and it was not until the 6th anniversary of the red flag in 218 that it was replaced with a brand-new logo. It is vertical and shield-shaped, with red and yellow design inside. It is atmospheric and solemn, and China's Rolls-Royce lives up to its reputation. Hongqi Automobile is not only an automobile brand for Chinese people, but also the beginning of China people's self-reliance in developing modern automobile industry. From the founding of military parade vehicles to now, it is committed to building China's independent high-end automobile brand.

after the bid change, Hongqi has also accelerated its self-rise. In 219, it achieved the annual sales target of 1,+,and in 22, the annual sales target is 2,. In the past February, the sales of Hongqi Automobile increased by 32.5% against the trend. The Red Flag H9, which will be listed in June, has also attracted the attention of many riders. At present, the new car can be booked online, and seven color schemes are introduced for consumers to choose from.

Conclusion:

It is not difficult to find that there are not a few automobile brands that have changed their logos in the past two years, and even many brands that have not changed their logos for decades have joined the craze of changing their logos, and many brands have also chosen to pursue the trend of flat design. In any case, the bid change is a first-class event for car companies, and the investment in bid change is also conceivable. I believe that for car companies, no matter what the intention of the new logo is, the matching improvement in product strength can really make consumers accept the brand-new brand image.

What do you think of the latest logos of the above car brands, or which logo you like? Please leave a message!

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.