Compared with other imported milk, the price of sub milk is affordable and the taste is good, because the sales volume in physical supermarkets and online e-commerce are good. In the middle of the year, Deya milk ranked second in liquid milk, second only to Mengniu.

At the same time, whether Deya milk is listed on Shangchao shelves or classified online, it is placed among imported milk brands. In addition, the promotional statement emphasizes "imported from Germany". I believe that all consumers have no doubts about its imported milk status.

But as early as a few years ago, some German netizens broke the news that Deya milk could not be found in Germany, and suspected that it was a "special supply" from China. The controversy over Deya milk's "fake foreign devil" reached its peak, so much so that Pinwo Foods responded: Yes, Deya milk is really only sold in China and has no sales channels in Germany.

Deya is the registered trademark of Shanghai Lifestyle in Germany. It is also produced in Germany but is only sold in China. The milk is indeed German milk, but Deya is a Chinese brand.

To put it simply, brands such as Apple and H&M are indeed foreign brands, but they find OEMs in China. Made in China, similar to OEM sales. The difference is that Apple is "Made in China" and Deya Milk is "Made in China". German milk is indeed German milk, German standards. Deya does have an import declaration form, but compared with other imported milk, the price is much cheaper.

De Dairy achieved a "volume breakthrough", with revenue rising from 275 million yuan to 608 million yuan, which shows the rapid market expansion. If the price of German milk is compared with that of Chinese milk, there is actually no advantage. But in the segment of imported milk, it can be said that it is easy to win.

Asian pure milk accounts for 12.0% of the imported pure milk market, and yogurt accounts for 89.2%. At present, Pinwo Food has established channels in 4,500 large chain supermarkets in 31 provinces, autonomous regions and municipalities across the country, with more than 350 dealers, far ahead of other imported milk.