Rocco Princi, a bread apprentice, was born in Calabria. At the age of 2 1, Rocco opened the first bakery in Sangiovani town.

He takes "fresh baking every day" as his business philosophy, and the handmade bread is quickly loved by local customers. From 65438 to 0986, Rocco moved to Milan, where he founded and opened the first oven-centered bakery "Baking Italy".

Rocco and his team integrate baking art into daily seemingly simple but challenging on-site baking, and carefully selected high-quality ingredients into every freshly baked food. The bakery has opened seven stores in Milan, London and Seattle.

Starbucks launches baking:

As one of Starbucks' most anticipated stores in the world, Starbucks' first overseas selection baking workshop will be grandly opened in Shanghai in early February, 65438. As part of the brand-new food experience of Shanghai Baking Workshop, Italy's leading high-end handmade brand "Baking Meaning" was selected for the first time in Starbucks Seattle Baking Workshop.

At the same time, they will come to the Shanghai Baking Workshop to bring the family's Italian classic recipes, insistence on high-quality fresh raw materials and ingenuity of handmade products to China for the first time. * * * will start a trip to Asia together. The perfect combination of hand-baked Italian food and rare Starbucks coffee will bring unexpected tip-of-the-tongue experience to China customers.

Refer to the above content: PRNewswire-Starbucks introduced the Italian high-end baking brand Princi to upgrade the food experience in an all-round way.