Antarctica ceased production in 2008.

In 1997, the winter in Shanghai was extremely cold. When most people were relying on wool sweaters to survive the cold winter, Antarctica's "thermal underwear" came out, which was thinner, warmer and more comfortable. Its functionality swept away the bloat in winter and quickly became popular all over the country, becoming a winter necessity that almost everyone has.

Founded in 1997, it is one of the earliest underwear companies in China and created a new path for the development of China's underwear industry. In 2008, Nanjiren transformed into a "brand licensing" model, cutting off the production end and On the sales side, the "NGTT" Nanji Ren *** homogeneous business model was launched. On March 31, 2015, Nanji Ren's Tmall store no longer accepted new store applications. It could only replace and close an old store before opening a new store; In December, Nanjiren went public through a backdoor listing and changed its name to Nanji E-commerce.

Social evaluation

Everything can be done by Anjiren, is a joke among the people. When the business model of Nanjiren brand authorization is known to consumers, people’s brand impression of it is, It has changed from a long-established domestic product to a "protective umbrella" for the sales of various white-label manufacturers. But what is interesting is that although people have been chanting "Don't buy OEM Anjiren", the reality is that Nanjiren related stores are in e-commerce. The sales data of the platform will "slap you in the face" again: there are still people willing to pay for Antarctic people, and there are quite a lot of them.

Nanjiren's "pay with one hand, authorize with another" model has led to obvious differences in the quality of Nanjiren's products. According to media reports, Nanjiren's dealers do not need coordination from the headquarters to purchase goods from authorized manufacturers. They only need to By signing a nominal contract with an authorized factory, you can purchase the Antarctic trademark in the name of the factory, then go to the wholesale market to purchase the goods yourself, and sell them with a hang tag.

Reference for the above content: Baidu Encyclopedia - Antarctic People