"Ganjia Study Room" is located on the Qiantang River, with the urban balcony of Qianjiang New Town as a new starting point. Carrying forward the traditional study culture, continuing the cultural context of Qianjiang, accepting the regional cultural demands of urban balconies in Qianjiang New City, becoming the main distribution center of regional cultural activities, linking all aspects of readers' reading and consumption habits, will create a traditional cultural exporter with Qianjiang historical background and new era meteorology and a leader of the national reading trend. By creating a new space of "scholar's study", we will create a multifunctional and compound new space of Hangzhou citizen culture, which integrates publishing design, reading and learning, teaching and training, exhibition and communication, elegant leisure and cultural creativity.

The calligraphy career of ancient literati is inseparable from learning all his life. The study is the starting point for literati to go to official career, and it is also the end point of returning to their original heart in the process of practice. In the meantime, it has its own literati's interest in recreation, chanting, burning incense or playing the piano. The construction of Ganjia study room is based on the cultural thought of Confucian businessmen's self-cultivation, keeping the family in order, governing the country and leveling the world, strengthening the humanistic feelings of reading ancient books and starting from scratch, and advocating the true nature of honest and honest literati; The second is to try to present an elegant reading environment in form, and at the same time gain knowledge, taste books and cultivate body and mind. The essence of China traditional culture permeates readers' hearts.

The construction of Ganjia Bookstore highlights the combination of the historical context of Qiantang River with literary, historical and artistic classics, and provides readers with an elegant and comfortable reading environment with the traditional bookstore as the carrier. In the process of promoting national reading activities, the study culture, the spiritual home of China traditional literati taste, strives to become a new cultural landmark of Qianjiang New City.