Laofengxiang 5g gold is made by adding a certain amount of rare elements, also called hard gold powder, in the process of gold production and processing, and making the molecular structure of gold more compact through a high-temperature furnace. 5g gold is a new type of gold jewelry with high purity, bright color, light weight and not easy to scratch.

Lao Fengxiang is a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.

Historical review

The origin of enterprises, Shanghai is the birthplace of modern jewelry industry in China. The predecessor of Shanghai Laofengxiang Jewelry Store, Fengxiang Yuji Jewelry Store, was founded in 1848 (the 28th year of Qing Daoguang). 1908 (Guangxu 34) moved to Nanjing East Road (now No.432 Nanjing East Road), and this former site is now Laofengxiang Head Office.

Overview of brand development

In recent years, Laofengxiang Company has vigorously promoted resource integration and system reform, actively focused on brand superior resources, and followed the brand strategic development policy of "making excellence as the basis, becoming stronger as the basis and becoming bigger as the goal".

Efforts have been made to promote the development of the marketing network, actively adjust the product structure according to the changes in market consumption, continuously expand brand promotion, and hold colorful promotional activities, so that the brand "Laofengxiang" is well-known in Shanghai, enjoys a good reputation in East China, ranks among the best in the national jewelry industry, and its business performance has achieved rapid development.