Old people recall that they grew up with "Lou Mao Ji"

Lou Mao Ji, an old brand in the 195s

"We have been eating vegetarian chicken and dried incense from Lou Mao Ji since we can remember!" As soon as Wang Popo heard the words "Lou Mao Ji", she started talking. In her 8 s, she didn't know Auchan or Tesco. She grew up with Lou Mao Ji and an old brand! I have eaten soy sauce and dried incense all my life. I started eating this when I was a child. My grandparents also ate Lou Maoji. No one knows how old this brand is! " Wang Popo shook her head and recalled the past.

even the 8-year-old mother-in-law doesn't know how long it took to create the brand. It is indeed a long time. To be exact, it was founded in 1742 (the seventh year of Qing Dynasty), and now it is 264 years, which can be regarded as the oldest "time-honored brand" in Ningbo.

"has it been that many years?" Grandpa Zhang shook his head doubtfully, and then nodded. "There should be so many years, right? Our grandparents seem to be farther away, and there is a' Lou Mao Ji'. " Grandpa Zhang, who is 76 years old this year, is still in good health, and he is in good spirits when he eats dried incense. Two people can "destroy" one piece. "Listening to my grandparents, it seems that it was spread from Fenghua at first, and it was originally made of bean sprouts."

Old employees recalled that customers were constantly flowing in the heyday

"The couple were able to make this brand bigger, and it should be that someone in the family became an official, and with the help of the influence of the official family, the business was made step by step." Mr. Li, an old employee of Lou Maoji, told reporters this way.

Around the 194s, Lou Maoji ushered in its heyday. How busy was it at that time? Mr. Li told the reporter with a smile: "According to the historical data at that time, from morning to afternoon, Lou Maoji's customers were always flowing and bustling." There are also many customers carrying jars and rushing to Lou Maoji to buy sauce goods, which makes the store staff overwhelmed.

Zhang Zhaode, who has studied the history of Loumaoji, described it this way: "At that time, the triangle of Baizhang Street and Houtang Street in Jiangdong was an ideal location to open a sauce garden store, so there were nearly 1 sauce gardens around Loumaoji, such as Cai Chunhao, Guangrun, Zhangxinmao Branch and Tongji."

Lou Maoji workshop

"It's quite interesting that they still have a modern management concept. At that time, they already had the concept of 2% discount. The method of winning customers through discount has been commonly used until now." Zhang Zhaode said, "They think that door-to-door customers are the basic buyers. If they are genuine and treat customers like relatives, there will be more and more customers."

Time-honored brand's pain: Lou Maoji was destroyed by an air raid

However, before the founding of New China, the war inevitably spread to Ningbo Time-honored brand. When talking about this matter, Mr. Li was very sad: "An air raid destroyed Lou Maoji's production factory, and completely changed the business pattern of the time-honored brand, which lasted for nearly 2 years."

in p>1956, the public-private partnership transformation of the old brand transformed Loumaoji into a state-owned "Loumaoji" sauce shop. At this time, the Lou clan has gradually faded out of the management of Lou Maoji, did not participate in the management and management of Lou Maoji later, and no longer owns the shares of Lou Maoji. The traditional technology and formula of fragrant dried fruit were also passed on to several old workers in the factory. For various reasons, most Lou family members left Ningbo to develop in other places. As an ordinary shop, Loumaoji in Ningbo has entered a "dull" shop trade for more than 4 years.

brand new life: becoming a veritable real estate soy sauce alliance

In p>1988, Ningbo Jiangdong Vegetable and Food Co., Ltd. took over the management, and in 1998, Ningbo Loumaoji Food Co., Ltd. was restructured and established. Lou Maoji's branch "Lou Heng Chang", which was opened in Fenghua, his ancestral home, at its heyday, has been transformed into Ningbo Cuisine King Company at that time.

Zhong Yaofei, the current general manager of Lou Maoji, took over the management of Lou Maoji in October 1998. When he first took over the management of Lou Maoji, all Zhong Yaofei's possessions were only a "Lou Maoji" trademark registration certificate, a traditional craft formula, a couplet note, a letter from Lou's descendants, some cultural and historical materials and a registered capital of 5, yuan.

Lou Maoji

However, after eight years' efforts, Zhang Guorui, chairman of Ningbo Jiangdong Vegetable and Food Co., Ltd., with a sense of historical responsibility and innovative courage, made the time-honored brand Lou Maoji complete its magnificent turn for half a century.

"After the brand integration is completed, we will implement misplaced management in brand positioning." Zhang Guorui, chairman of Jiangdong Vegetable Company, said, "The misplaced management of various brands can make Lou Maoji fully grasp the pulse of Ningbo condiment market." At this point, Jiangdong Vegetables has owned three soy sauce brewing brands, namely, Loumaoji, Admiralty and Cuisine King. It is estimated that the annual sales volume will steadily exceed 4 million yuan, forming a veritable real estate soy sauce alliance.

Expert opinion: the charm of time-honored brands lies in their stable quality

Compared with other time-honored brands in Ningbo, such as Feng Cunren, Shou Quanzhai, Dong Shengyang, etc., "Lou Mao Ji" is 1-15 years earlier. Compared with Goubuli Steamed Bun, which was founded in Tianjin in 1858, Lou Maoji was 116 years earlier and McDonald's, which was founded in 1955, was 213 years earlier. Such a brand has survived to the present, and the reasons have attracted a lot of attention.

Lou Maoji gift packaging

"In fact, the revival of time-honored brands reflects the powerful inheritance power of traditional culture." Ying Zhifang, a master tutor and associate professor studying business management in the Business School of Ningbo University, believes that condiments are a necessity, the market demand is very stable, and Lou Maoji's store operation in the quiet period also makes it preserve the brand's influence to some extent. "Many old citizens in Ningbo have the concept of' preconceived ideas' when buying brands, and such customer loyalty has also laid the foundation for the recovery of old brands."

ying zhifang believes that the heaviness of time-honored brands lies not only in the brand, but also in the quality of products. "As long as I look at the brand of Lou Maoji, I am very relieved." Ms. Yu, who is in her 4 s, told reporters, "I have eaten it since I was a child, and the quality is good. I can totally believe it."

Feng Ping, director of the Consumer Service Department of Ningbo Trade Bureau, said: "Ningbo is a commercial city, and the time-honored brand represents the old commercial culture and has the historical responsibility of connecting the preceding with the following." For the elderly, time-honored brands are warm memories, which can recall childhood or youth; For young people, they can feel the profound connotation of traditional business in Ningbo. Time-honored brands are the crystallization of the business wisdom of the older generation. "Our responsibility is to better carry forward the brand value of time-honored brands."