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Can Baidu Hot Search bring a trademark?
Leslie Cheung trademark has been registered as a natural person with the same name. Personally, I don't think this behavior is a slap in the face, because this trademark was registered as early as 2005 and was not known to the public until 2022. If you want to slap, you won't wait until now.

Leslie Cheung is a very popular male star. Although he has passed away for many years, every April 1 day, someone pays tribute to Leslie Cheung, and Leslie Cheung is sent to hot search again and again. On April 1 2022, Leslie Cheung went on hot search again, and a shocking thing happened, that is, through a software query, it was found that the trademark Leslie Cheung had been registered by others. Many fans were actually very angry when they first learned about it, because they were afraid that others would want to hear Leslie Cheung's popularity and want to make money with Leslie Cheung's traffic. But soon the fans didn't think so, because they found that Leslie Cheung's trademark was just a natural person with the same name, and the registered trademark was related to scientific instruments, not to the star Leslie Cheung, which was just a coincidence.

Before this, many people wondered whether this kind of behavior was a kind of heat, but Bian Xiao thought that this kind of behavior had no heat at all. There are many people with the same name. Just because the name Leslie Cheung is too loud doesn't mean that you can't register this trademark, because you are also called Leslie Cheung, and the people who registered the trademark didn't use the traffic from Leslie Cheung to make money. Bian Xiao thinks it is normal for fans to have such concerns. After all, the appeal of stars is too strong, and they will be deeply humanized if they are not careful. This time it is really exaggerated, because this natural person has no such idea, otherwise it will be discovered by the audience in 2022.

Finally, it is very bad to register someone else's trademark maliciously. Although this is just a coincidence, Bian Xiao hopes that everyone can abide by the law and not challenge the bottom line of the law.