Famous trademarks: Famous trademarks refer to registered trademarks that have high market reputation and commercial value, are well-known to the relevant public, and are recognized in accordance with the law. The recognition agency for famous trademarks is the provincial industrial and commercial administration department. The recognition standards are mainly measured and defined from the following aspects: first, the trademark has been continuously used for three years from the date of registration approval; second, the goods using the trademark have excellent quality and after-sales service among similar products in the province or domestically. And it has a high reputation and good market reputation among the relevant public; third, the annual output, sales, profits, market share and other major economic indicators of the goods using the trademark are among the best in the same industry in the province or among similar domestic products; Fourth, the trademark registrant has sound trademark use, protection and management measures. From the date a famous trademark is recognized, if others use words that are the same or similar to the famous trademark as part of the company name, and may cause public misunderstanding, the industrial and commercial administration authorities will not approve the registration; if it has been registered, the famous trademark The registrant may request the industrial and commercial authorities to cancel the registration within two years from the date he knew or should have known it.

Well-known trademarks generally refer to registered trademarks owned by trademark owners within the local (city) area, enjoying a high reputation in the market and well-known to the relevant public. The local (municipal) industrial and commercial administration bureau is responsible for the recognition and management of local (municipal) well-known trademarks. The standards for identifying well-known trademarks vary from place to place, but generally the following aspects should be considered: First, the trademark is a domestic trademark owned by enterprises, institutions, social groups, and individual industrial and commercial households established in accordance with the law within the local (city) scope. A valid registered trademark; secondly, the coverage and market share of goods using the trademark are among the top in the local industry; thirdly, the enterprise has good comprehensive benefits, and the main economic indicators (sales, profits and taxes, etc.) of the goods using the trademark in the past two years are , leading the local industry; fourthly, it pays attention to the advertising of the trademark and has a high reputation among the relevant public; fifthly, the quality of the goods using the trademark is stable and reliable, and the consumer complaint rate is low; sixthly, there are no complaints in the past three years. Illegal business activities. From the date of recognition of a well-known trademark, if others use words that are identical or similar to the well-known trademark as the name of an enterprise that produces the same or similar products, and may cause misunderstanding by the public, the industrial and commercial administration department will not approve the registration; other operators Unauthorized use of the unique name, packaging, or names similar to goods recognized as well-known trademarks is prohibited.

The differences and similarities between the three. Famous trademarks and well-known trademarks. As "famous trademarks", there are many similarities between the two, but there are also significant differences, which are mainly reflected in the following aspects: well-known trademarks, famous trademarks What are the differences: First, the recognition agencies are different: well-known trademarks are recognized by the Trademark Office of the State Administration for Industry and Commerce or the People's Court according to judicial procedures, famous trademarks are recognized by the provincial industrial and commercial departments, and well-known trademarks are generally recognized by the local (city) industrial and commercial departments. Second, the identification standards are different: a well-known trademark must be known to the relevant public across the country, while a famous trademark and a well-known trademark must be known to at least the relevant public in the province or local (city).

Third, the requirements for trademark registration are different: a well-known trademark may be a registered trademark or an unregistered trademark, while a famous trademark and a well-known trademark must be a registered trademark. Transformation: The three can also be transformed into each other, because the reputation and popularity of each trademark continue to change with the passage of time or changes in the use of trademark users. Well-known trademarks and famous trademarks can gradually evolve into well-known trademarks. , and well-known trademarks may also be diluted into famous trademarks or even ordinary trademarks.