some problems are often exposed in the production of carton factory in peak season, among which the most prominent ones are the delivery date and product quality. In fact, the problems in peak season production are not only the problems left by neglecting production planning and management in off-season production, but also the problems of limited production capacity and blindness in marketing. Therefore, only by correctly understanding and understanding the market, mastering the production trend in the peak season, making macro planning and management of the marketing management of the enterprise, and making all the work orderly, can the carton factory steadily realize the win-win situation of product delivery time and product quality in the busy production. It is the key to do a good job in market analysis and forecast. For the decision-makers of carton factory, only by being good at sizing up the situation and accurately observing and analyzing the market situation and trend can they be busy and valuable in the peak season of carton production. If there is great blindness, a series of problems will often be exposed in the peak season of production, either the supply of raw materials is not enough or the supply of equipment and accessories is insufficient; Either the production capacity is limited, the delivery is not timely, or the product quality always goes wrong; Either the lack of work in production is serious, or production failures occur frequently; Even some enterprises have not only failed to bring prosperity due to the peak production season, but the busier the production, the more losses the enterprises have. These problems expose many mistakes in market analysis, prediction and daily management of enterprise management decision-making level. Therefore, it is very important to do a good job in market analysis, forecasting and daily management. For the carton factories participating in the bidding, they should not only actively participate in the bidding, but also bid steadily and rationally, so as to avoid falling into a misunderstanding due to the deviation in market analysis, prediction and decision-making, and make the enterprises unable to extricate themselves from the vicious circle. Therefore, the author thinks that carton factories participating in the bidding should, first of all, understand and master the requirements of end users for product quality, adapt to the enterprise's own production capacity and quality control ability, and have accurate positioning and control; Secondly, we should accurately and rationally observe and analyze the production cost composition of orders and the market trend of raw material supply, so as to provide a reasonable basis for accurate bidding; Finally, if the production capacity of enterprises has great limitations, it is best not to blindly participate in market bidding, not to bid at a price lower than the market price, and not to take the road of unfair industry competition. In short, the correct market analysis is to look at the market calmly and rationally, not only to see the opportunities that market development may bring to enterprises, but also to analyze some risks that market changes may bring to enterprises; We should not only actively cater to the market demand, but also see the shortcomings of the enterprise itself and act according to the actual production capacity of the enterprise. Make preparations for peak season production. The peak season of carton factory can be roughly divided into three situations, one is festival production season, the other is seasonal production season, and the third is sudden production season. Production in peak season is generally characterized by large input of raw materials, highly concentrated labor and high-load operation of production equipment. In order to ensure that these three links are in good condition in peak season, we should make good preparations during off-season production. First of all, a certain amount of raw and auxiliary materials should be properly prepared according to the market trend, especially raw and auxiliary materials such as base paper, adhesive, ink and so on. Because the prices of raw and auxiliary materials are relatively low during the off-season production, it is beneficial to reduce the production cost and improve the profit margin in the peak season by appropriately hoarding the production of raw and auxiliary materials under the condition that the capital and inventory costs are within the controllable range. Secondly, because the carton factory is relatively idle during the off-season production, it should pay attention to the technical training of employees and do a good job in quality and production safety education during this period, so that employees can be more familiar with and understand the management direction, production operation procedures and related systems of the enterprise, and enhance their awareness of quality and safety, thus providing a strong human resource guarantee for improving production efficiency and product quality in the peak season. In addition, during the off-season production, we should also do a good job in the overhaul and maintenance of equipment, especially the main equipment in carton production (such as printing machine, single-sided machine, automatic laminating machine and die-cutting machine, etc.), and arrange the overhaul in a planned and orderly manner. For the parts or key parts that are easy to wear, the replacement parts should be replaced in time, and the parts that are removed, cleaned or lubricated should be handled in place, so as to achieve the purpose of improving equipment accuracy and production efficiency, and thus avoid the peak season production period. Negative Case Analysis of Production in Peak Season I have seen such a situation. The total purchase of various packages and trademarks in a large brewery reached more than 1 million yuan a year. Many carton factories and color printing factories joined the bidding ranks with the mentality of large quantity and small profits but quick turnover, competing to lower the price tag and finally getting a large order. In this way, when the production season comes, a lot of practical problems will follow, such as sudden changes in market conditions and sharp rises in the prices of raw and auxiliary materials. The more production, the more losses enterprises will suffer. In desperation, some carton factories simply prefer not to keep their promises and not to implement the contract provisions. They think it is more cost-effective to accept the penalty for breach of contract on delivery date than to deliver on time and reverse the production cost, so they take negative measures and refuse to complete the delivery quantity according to the contract provisions. Although this situation is a case, it reflects the irrationality of carton plant in market analysis, prediction and daily management, and also exposes its shortcomings in marketing decision-making. Some carton factories do not consider the limitation of production capacity when bidding. After winning the bid, the output has soared, and there will inevitably be some outstanding problems in product quality during the performance period. For example, when it comes to the rainy season, the drying capacity is often limited, which leads to the unqualified moisture and compressive strength of cartons, which are frequently rejected by customers and returned, which greatly increases the logistics cost and makes the carton factory overwhelmed. In addition, the production capacity of some carton plants' equipment has great limitations, and it is difficult to bear such a large order after winning the bid. At the same time, because the product structure does not adapt to the production characteristics of the equipment, external processing's measures have to be adopted for emergency response, which often leads to uncontrollable quality and terrible adverse consequences. It is reported that some carton factories lose tens of thousands of yuan by scrapping a batch of unqualified products by end users, and the amount of fines imposed by end users according to the contract for unqualified delivery quality in one year is as high as several hundred thousand yuan. The author has seen such a situation. A large beverage manufacturer confiscated and destroyed the cartons that could not be reworked and remedied due to quality problems, so as to restrain the carton factory and control the product quality, so as to prevent the carton factory from mixing the unqualified products in the next delivery after the return. Throughout these cases, the author has many feelings.